
Keeping the Global South in the Loop
China and ASEAN launch joint AI media initiative as Beijing expands its technological influence regionally.

On November 21, 2023, China Media Group (中央廣播電視總台) held an event with Laos’s Ministry of Technology and Communications to celebrate the launch of its multimedia cultural program “Chinese Style” (中國風) in Luang Prabang, the UNESCO World Heritage city in northern Laos. Hu Jinjun (胡勁軍), deputy director of China Media Group, and a deputy governor of Luang Prabang Province attended the ceremony and delivered speeches. China Media Group, which encompasses China Central Television (CCTV), was established in 2018 under the direct control of the Chinese Communist Party’s Central Propaganda Department. During the event, Hu emphasized that the program would serve as “a window for Laotian friends to understand China,” according to the Chinese consulate. The Lao-language program airs daily during prime morning hours on Luang Prabang Radio and is simultaneously distributed through local websites and social media platforms, marking an expansion of Chinese state media’s presence in Southeast Asia.
