Phoenix Media Investment Holdings Limited is a multinational media corporation headquartered in Hong Kong, with major operations in Beijing and Shenzhen. The company operates six satellite television channels targeting global Chinese audiences. The company was founded on March 31, 1996, by Liu Changle (劉長樂), initially through a joint venture between his Today’s Asia Limited company, Hong Kong Satellite Television, and Huaying International. Liu, who previously served as a journalist and senior manager at China Central Radio before moving overseas in 1988, established Phoenix TV with the mission of “reducing the distance within the global Chinese community”. The company went public on the Hong Kong Stock Exchange in June 2000. Following the 2021 sale of Liu’s controlling stake, the company’s largest shareholder is now Bauhinia Culture Holdings (紫荊文化集團) with 21 percent, a Beijing-backed cultural enterprise directly owned by China’s central government, while Shun Tak Holdings (信德集團) owns 16.93 percent.