CMG Signs Deal with Two Peruvian Media
On November 20, 2024, América TV and the newspaper El Comercio signed a collaboration agreement with China Media Group (中央廣播電視總台), or CMG, the media conglomerate under China’s Central Propaganda Department. The agreement aims to “produce content that appeals to both Peruvian and Chinese audiences,” according to Fernando Muñiz Bethancourt, CEO of América Multimedia. The collaboration includes program exchange, joint production, technology innovation, and personnel training. Specific projects mentioned in the announcement include news exchange, joint film production, joint content broadcasting, and personnel exchange and training. The agreement was signed during the Asia-Pacific Economic Cooperation (APEC) summit in Lima, which took place from November 13-16, 2024. The Chinese delegation was led by Shen Haixiong (慎海雄), the president and editor-in-chief of CMG, who concurrently serves as a deputy director of the Central Propaganda Department.
