The Central and Eastern Europe and Central and South Asia Communication Center (中國外文局中東歐與中南亞傳播中心), also known as China Pictorial Publishing House (人民畫報社), was established in 2021 as a division of the China International Communication Group (中国外文出版发行事业局), or CICG, a group directly under the CCP’s Central Propaganda Department. Registered as a state institution in Beijing, the center was formed through the integration of [China Pictorial](http://www.rmhb.com.cn/ad/201612/t20161227800084181.html) (人民畫報), a magazine founded in July 1950 as one of China’s earliest large-format pictorial magazines. The center publishes multilingual periodicals, including its flagship China Pictorial and China-India Dialogue_, and produces multimedia content in Chinese, English, Russian, and other languages. The center’s establishment reflects Beijing’s strategic focus on Belt and Road Initiative regions. Its mission is to promote Xi Jinping’s flagship policies, conduct international communication across political, economic, diplomatic, and technological fields, and counter what Chinese officials call “Western media bias.“