The Ningbo International Communication Center (寧波國際傳播中心) was established on May 8, 2024, as a joint initiative by the Ningbo Daily Press Group (寧波日報報業集團) and the Ningbo Radio and Television Group (寧波廣播電視集團). ICCs coordinate external propaganda and shape international narratives about Chinese cities and regions, part of efforts that have accelerated since 2022 to “innovate” foreign-directed propaganda under a province-focused strategy.  Ningbo’s ICC aims to position the city as a model of “Chinese-style modernization” and leverage its historical role in Sino-foreign exchanges.  The center’s creation followed Xi Jinping’s 2023 inspection tour of Zhejiang Province, during which he tasked the province with “actively exploring the construction of modern Chinese civilization” (在建設中華民族現代文明上積極探索). The center launched a “Hundred-Thousand-Ten Thousand” plan in 2024 that includes organizing 100 photography exhibitions at overseas factories of Ningbo enterprises, selecting 100 industry ambassadors, and deploying thousands of journalists to provide international communication services for local companies.