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Activity Category: Media Engagement Activity

Chinese Ambassador Runs Article in Icelandic Times

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On July 25, 2019, the Chinese Embassy in Iceland published a signed article by Ambassador Jin Zhijian (金智健) in Icelandic Times magazine titled “The Time is Right to Advance China-Iceland Bilateral Cooperation” (《推動中冰雙邊合作正當其時》). The embassy-provided article (駐冰島使館供稿) appeared in the magazine’s seventh issue, which has had longstanding cooperation with Chinese state entities, including Xinhua News Agency. Jin’s piece emphasized bilateral achievements including trade exceeding $700 million in 2018, high-level exchanges, cultural initiatives like the “Happy Chinese New Year” (歡樂春節) celebrations, and cooperation on Arctic affairs and climate change.

Chinese Embassy Places Content in Two Icelandic Media

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On October 1, 2019, the Chinese Embassy in Iceland collaborated with two Icelandic publications — the daily newspaper Morgunblaðið and the Icelandic Times — to mark the 70th anniversary of the People’s Republic of China (PRC). The embassy produced an eight-page Icelandic supplement and a 38-page English special edition containing data on China’s development and articles on bilateral relations. Ambassador Jin Zhijian (金智健) used these platforms to state China’s positions on the “Belt and Road” initiative, Arctic policy, and trade friction. The publications included interviews and articles from Icelandic figures, including the former president and the Minister of Education, Science, and Culture. This cooperation serves as a regional example of the “borrowed boat” (借船出海) strategy, where the Chinese Communist Party utilizes established foreign media outlets to disseminate its official narratives and policy perspectives to a local audience.

Chinese Ambassador Visits Icelandic Times Office

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On June 13, 2019, Chinese Ambassador Jin Zhijian (金智健) visited Icelandic Times and met with Editor-in-Chief Einar Thorsteinsson and senior staff to discuss future cooperation. Jin introduced China’s economic and social development and bilateral relations with Iceland, praising the magazine’s Chinese edition for providing tourism information that enhanced Chinese tourists’ understanding of Icelandic society, economy, and culture. The ambassador stated that “the Chinese Embassy was willing to strengthen cooperation with Icelandic Times and work together to promote further development of China-Iceland relations.” Thorsteinsson welcomed the ambassador and “expressed his satisfaction with the current cooperation with the Chinese Embassy, and expected more cooperation for the future.” Icelandic Times publishes in English, Icelandic, Chinese, German, and other languages, focusing on Icelandic tourism, culture, trade, and economy.

CMG Rolls Out Promotional Film Ads in 28 Countries

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China Media Group’s “Thousand Overseas Screens” (海外千屏) program will deploy promotional content for the “China Travel with Chinese Films” (跟著電影遊中國) campaign across more than 600 public screens in 28 countries during 2026, according to a February 4 announcement at a special promotion event in Shenzhen. The initiative, co-hosted by the China Film Administration (CFA) and CMG, places content in high-visibility locations including cinema chains in seven major US cities, shopping centers, and diplomatic venues. Promotional materials feature 2026 Spring Festival films alongside tourism content about filming locations, supporting China’s international communication strategy to present a “credible, lovable, respectable China” (可信、可愛、可敬的中國). The campaign integrates with CMG’s Spring Festival Gala global viewing events and Chinese embassy receptions, demonstrating coordinated party-state soft power deployment through commercial-cultural channels.

Chinese Ambassador Meets with Senegal National Broadcasting Director

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Chinese Ambassador to Senegal Li Zhigang (李志剛) met with Senegal National Broadcasting Director Pape Alé Niang on January 7, 2026 to discuss China-Senegal media exchange and cooperation. Ambassador Li emphasized that China “highly values promoting China-Senegal and China-Africa civilizational exchange and mutual learning” ahead of the 2026 China-Africa Year of People-to-People Exchanges — an initiative between China and the African Union kicked off in January 2026 — and expressed willingness to cooperate with Senegal National Broadcasting on media coverage of major events including the Dakar Youth Olympic Games. Director Niang praised China’s contributions to Senegal’s development and stated willingness to “learn from China’s development experience” and “actively promote Senegal-China friendly cooperation.” The meeting represents China’s efforts to build media coordination with African state broadcasters as part of broader people-to-people exchange initiatives designed to strengthen “hearts connecting, emotions blending, and forces gathering.” The language of “civilizational exchange” reflects official CCP terminology positioning China as creator of “a new form of human civilization” that other countries should emulate, while “friendship” is a term the CCP uses to condition relationships on accommodating China’s core interests.

Italy and China Renew Film Co-Production Agreement

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On February 2, 2026, Italian Culture Minister Alessandro Giuli signed a film co-production agreement in Beijing with Shen Haixiong (慎海雄), president of China Media Group and a deputy director of the Central Propaganda Department. The agreement aims to facilitate joint film productions between Italian and Chinese companies, allowing co-produced works to qualify as domestic content in both countries, which might allow Italian co-productions to bypass China’s foreign film quota system. The agreement followed the June 2025 broadcast of the CMG-produced series “Il Guardiano del Patrimonio” across more than 30 Italian media outlets, a production promoting Xi Jinping’s cultural philosophy that was launched at a ceremony in Rome attended by Shen and Italian Education Minister Giuseppe Valditara.

Xinhua Signs Media Cooperation Agreements with Uruguay

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China’s government-run Xinhua News Agency signed two media cooperation agreements on February 3, 2026 with Uruguay’s Presidential Press Office (烏拉圭總統府新聞局) and National Audiovisual Communication Services (烏拉圭國家視聽傳媒服務局) during Uruguayan President Yamandú Orsi’s state visit to China. The memorandum of understanding with the Presidential Press Office aims to “jointly promote Global South media think tank cooperation and communication” and advance the “Global South Media Think Tank High-End Forum mechanism” (全球南方媒體智庫高端論壇機制). The news exchange and cooperation agreement with Uruguay’s National Audiovisual Communication Services — which manages Uruguay’s state television, radio, and public media websites — facilitates “pragmatic cooperation” in news product exchange and personnel exchanges. Both agreements were included in the official outcomes list of Orsi’s China visit, representing Beijing’s efforts to build media coordination infrastructure with Latin American governments under the “Global South” framework.

Chinese Embassy in Russia Hosts Media Reception

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The Chinese Embassy in Moscow hosted a reception for Russian mainstream media on January 23, 2026, attended by over 400 guests including Chinese Ambassador Zhang Hanhui (張漢暉), Russian Foreign Ministry spokesperson Maria Zakharova, and TASS Director General Andrey Kondrashov. Ambassador Zhang emphasized that China-Russia relations are at “unprecedented high levels” and called on media to “sound the main theme of China-Russia friendship for generations” — “friendship” being a term the Chinese Communist Party typically uses to condition relationships on accommodating China’s core interests. Zakharova praised bilateral media cooperation for “adhering to the mission of conveying truth, combating false information, and defending historical justice” to “lay a solid public opinion foundation” for relations. Zhang presented certificates to 22 Russian media outlets recognizing their contributions to “consolidating China-Russia relations and friendship for generations.” The event marked the 30th anniversary of China-Russia strategic partnership.

Lancang-Mekong Cooperation 2025 Top Ten News Release

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The China Foreign Languages Bureau (中國外文局), also known as the China International Communication Group (CICG) — one of China’s key external propaganda entities — and Lao PDR propaganda officials jointly released the “Lancang-Mekong Cooperation 2025 Top Ten News” in Luang Prabang, Laos (老撾琅勃拉邦) on February 4, 2026, attended by approximately 200 participants. China Foreign Languages Bureau Vice Director Yu Yunquan (于運全) and Lao People’s Revolutionary Party Central Propaganda Department Vice Minister Khammon Chanthaxy (坎蒙·占塔吉) co-hosted the event, which emphasized building “multi-level media cooperation networks” and “shaping the Lancang-Mekong narrative system.” Khammon stated that media cooperation has “laid a solid foundation of public opinion” for the Laos-China community of shared future — referencing a core foreign policy concept of Chinese leader Xi Jinping. The annual news selection is jointly conducted by Chinese state media including China Report (中國報道) magazine and mainstream media from Cambodia, Laos, Myanmar, Thailand, and Vietnam, now in its sixth year, designed to coordinate messaging on regional cooperation and strengthen what participants called “narrative collaboration” among the six countries.