Activity Category: Media Engagement Activity

On October 8, 2023, Cui Aimin (崔愛民), Chinese ambassador to Sweden, published a signed article in the Swedish magazine FokusKina, titled “Witnessing Half a Century of Mutually Beneficial China-Sweden Economic and Trade Cooperation” (見證半個世紀中瑞經貿互利友好合作). The article centered on the story of Italy-born, Sweden-based businessman Peppino Cocozza and his decades of participation in the Canton Fair (廣交會) as a framing device for China’s economic transformation. Cui highlighted bilateral trade figures, stating that in 2022 China-Sweden goods trade totaled 20.6 billion dollars, with top categories including machinery, vehicles, pharmaceuticals, instruments, and furniture. He also noted growing cooperation in new energy, electric vehicles, and infrastructure, and employed characteristic Chinese state-media framing to describe the two countries’ economies as “highly complementary” (高度互補) with “enormous potential” (潛力巨大) for development, and appealing to China’s “Swedish friends” (瑞典的朋友們). 

On May 7, 2025, Cui Aimin (崔愛民), China’s ambassador to Sweden, gave an interview with Stockholm-based online outlet NewsVoice, which published the transcript on June 2. Marking the 75th anniversary of diplomatic ties, Cui promoted a broad vision of China-Sweden cooperation spanning trade, green technology, and people-to-people exchanges, portraying China as a stable and forward-looking partner. He criticized US tariff policies, calling both China and the EU “victims” of Washington’s violation of “economic rules and market principles,” and urged Sweden to join the Belt and Road Initiative (BRI), Xi Jinping’s signature economic development and infrastructure program abroad, which he called “one of the most widely welcomed global public goods.” Cui also praised the intergovernmental organization BRICS as a vehicle for Global South cooperation. Notably, NewsVoice joined the TV BRICS International Media Network in March 2025.

On June 19, 2025, Cui Aimin (崔愛民), China’s ambassador to Sweden, published a signed article titled “Strengthening the Dialogue Among Civilizations, Creating a Better Future Together” in the Swedish media outlet The Nordic Times. In the article, Cui noted recent celebrations for the International Day for the Dialogue Among Civilizations, a UN initiative jointly proposed by China, with eventual support by more than 80 countries. The notion of civilizational exchange is a political concept dating back in its contemporary CCP sense (“Xivilization”) to the 20th National Congress in 2022, when Xi Jinping and the top leadership used it to trumpet the supposed success of the CCP-led development model and argue that China has created “a new form of human civilization” (人類文明新型態). Cui called on China and Sweden to uphold the spirit of civilizational exchange and to move forward together toward the vision of building a “community with a shared future for mankind,” as proposed by Xi Jinping.