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Activity Type: Promotional or Propaganda Media Event

China Holds Friendship Media Awards in Zambia

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On December 12, 2017, the Chinese Embassy in Zambia held the first “China-Zambia Friendship Media Awards” (中贊友好媒體表彰會) in Lusaka, attended by Ambassador Yang Youming (楊優明), Minister of Information and Media Kampamba Mulunga, and approximately 150 representatives. The event recognized ten individuals and nine organizations with awards for “Media Excellence,” aimed at honoring those who promote mutual understanding through “active and objective reporting” (積極客觀報道) on the “China-Zambia traditional friendship” (中贊傳統友誼). In Communist Party discourse, “friendship” (友好) carries explicit political expectations of alignment with China’s positions, often fostered through institutional proxies to project unity while conditioning relationships on the accommodation of China’s core interests. Ambassador Yang encouraged journalists to capture China’s “ever-changing development” and provide “positive energy” (正能量) for bilateral relations, a term that directly references domestic news control policies requiring the press to support the Party’s image and stability. The embassy published the official report on December 13, 2017.

China Daily Hosts “From Yunnan to the World” Cross-Cultural Coffee Exchange

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On April 14, 2026, China Daily (中國日報), a state-run English-language newspaper under the direct supervision of the Chinese Communist Party’s Propaganda Department, co-hosted a cultural exchange event titled “From Yunnan to the World: Cultural Fusion in a Cup of Coffee” (從雲南到世界，一杯咖啡里的文化交融) at Beijing Foreign Studies University (北京外國語大學). Co-organizers included the Pu’er Municipal Committee of the Chinese Communist Party, the Pu’er Municipal People’s Government, and the university’s School of International Journalism and Communication. The event featured participants from Greece, Vietnam, Costa Rica, Ethiopia, Nicaragua, and Indonesia, and prominently featured Trung Nguyen Legend Coffee Group (中原傳奇咖啡集團), a Vietnamese coffee conglomerate, which announced plans to source coffee from Yunnan for distribution through its global chain. Speakers framed Yunnan coffee as a vehicle for what China Daily described as “telling China’s story well” (講好中國故事) and “people-to-people connectivity” (民心相通) — formulations central to the Chinese Communist Party’s international propaganda strategy. China Daily‘s creative merchandise division announced a co-branded product with Mingqian Coffee (明謙咖啡), a Shanghai-based brand involved in poverty-alleviation programs in Yunnan under the government’s rural revitalization campaign.

China’s Mission to ASEAN Briefs Regional Media on Two Sessions

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On March 26, 2026, China’s Mission to ASEAN hosted a media and think tank salon in Jakarta themed “Sharing the New Opportunities of China’s High-Quality Development,” briefing nearly twenty regional media organizations and think tanks on the outcomes of China’s annual Two Sessions (全國兩會) — the joint plenary meetings of China’s national (largely ceremonial) legislature and its top political advisory body, held each spring in Beijing. Ambassador Wang Qing (王擎) presented an extended reading of the Government Work Report and the forthcoming 15th Five-Year Plan (十五五規劃綱要), emphasizing China’s commitment to “high-quality development“ (高質量發展) — a political slogan coined by Xi Jinping at the 19th Party Congress in 2017 to signal a shift away from high-speed, quantity-driven growth toward an innovation-driven, high-value model centered on technological self-reliance, industrial upgrading, and greener production. Wang also called on both sides to advance the “Five Major Homes” (五大家園) — a framework encoding Xi Jinping’s vision for China-ASEAN relations around peace, tranquility, prosperity, beauty, and friendship — and to uphold “Asian values,” defined in official discourse as peace, cooperation, openness, and inclusiveness, as a deliberate counterweight to Western liberal frameworks.

2022 Cross-Strait Chinese Character Festival Held in Taipei

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The 2022 Cross-Strait Chinese Character Festival (海峽兩岸漢字節) culminating event was held in Taipei on December 14, 2022. The festival was organized on the mainland side by the Haicang District Propaganda Office of the Chinese Communist Party (中共海滄區委宣傳部), the Haicang District Federation of Literary and Art Circles (海滄區文學藝術界聯合會), and the state-run Xiamen Daily (廈門日報社), published by the CCP Committee in Xiamen, with Taiwan’s Want Want China Times Media Group (旺旺中時傳媒集團) serving as the Taiwan co-organizer. The annual character — “thought/longing” (思) — was announced at the Taipei ceremony, selected from more than 14.7 million votes. Excellence Magazine (卓越雜誌) president Xu Banghao (徐邦浩) participated and the magazine partnered with organizers to publish a companion volume in Taiwan. The festival, established in 2008 and anchored in Haicang since 2014, has been described by organizers as a platform for advancing cross-strait “emotional convergence” (心靈契合). The phrase originates with Chinese leader Xi Jinping, who introduced it in 2014 as a central concept in his unification framework, describing the goal of unification as not merely formal but requiring that compatriots on both sides achieve a deeper spiritual and emotional alignment — a formulation that People’s Daily has since elaborated as the ideological basis for using cultural exchange to build Taiwan public acceptance of unification.

Taiwan’s Excellence Media Leads Delegation to Xiamen

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A delegation of ten Taiwan entrepreneurs led by Xu Banghao (徐邦浩), president of Taiwan’s Excellence Global Media Corporation (卓越全球傳媒股份有限公司), visited Xiamen on August 19–20, 2024, touring cross-strait entrepreneur incubator facilities including Qida Taixiang (啟達台享) and the Haixi MCN Cross-Strait Youth Base (海西MCN兩岸青年三創基地). The base was established in November 2022 under the direction of the Huli District Taiwan-Hong Kong-Macau Affairs Office (湖里區台港澳辦) as an incubator for Taiwan youth in e-commerce and livestreaming, reported at its founding by the Party’s official People’s Daily. A July 2025 Fujian Daily article subsequently identified the base as a component of Xiamen’s state-directed cross-strait integration strategy, explicitly linking it to goals of advancing Taiwan compatriots’ “ethnic, cultural, and national identity” (民族認同、文化認同、國家認同) with the mainland. The delegation also visited the Huli District Administrative Services Center (湖里區行政服務中心), where members applied for PRC mainland resident permits (居住證). The visit was reported by the Straits Herald (海峽導報), a Fujian-based CCP-directed newspaper. According to an April 2024 report from People’s Daily Online, the MCN initiative is a state-guided project managed by the Huli District Taiwan, Hong Kong, and Macao Affairs Office (湖里区委台港澳办) and the Huli District Committee Organization Department (湖里区委组织部) alongside the local United Front Work Department (湖里区委统战部), whose role, according to the report, is to facilitate “national conditions” (国情) training — a reference to ideological and patriotic education — through economic and digital media incentives. 

Indonesian and Malaysian Journalists Visit Xinjiang

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Journalists from Indonesia and Malaysia visited the Xinjiang Uygur Autonomous Region from February 22-27, 2019, as part of the ASEAN Elites China Tour 2019. According to a report by Xinhua News Agency, the group included a senior editor from the Indonesian newspaper Kompas, an assistant editor from the Malaysian newspaper Sinar Harian, the chief editor of the Indonesian digital platform IDN Times, and representatives from Liputan6, Metro TV,  and Antara (Indonesia’s national news agency). The journalists visited what Chinese authorities described as “vocational education and training centers” in the eastern Shule and Hotan County. Participants were quoted describing facilities as having “spacious buildings” and being “well-equipped,” with one journalist quoted by Xinhua saying that it was “not as reported by some news outlets.” Human rights organizations have criticized such government-organized tours as highly controlled and designed to counter international reporting that has documented serious human rights abuses in Xinjiang. International organizations, including the United Nations Human Rights Office, have documented that more than one million Uyghurs and other Muslims have been arbitrarily detained in these facilities since 2017, with torture and other abuses reported by former detainees.

Filipino-Chinese Amity Club Runs Photo Event on WWII Victory

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On July 14, 2025, the Filipino-Chinese Amity Club (菲華聯誼總會), a Philippines-based overseas Chinese organization with close ties to China’s United Front Work Department (UFWD), hosted a photo exhibition commemorating the 80th anniversary of victory in the “World Anti-Fascist War” (世界反法西斯戰爭) — the official Chinese Communist Party framing of World War II — at the Philippine Cultural College (菲律賓僑中學院) in Manila. The event was co-organized by the Philippine Association of Descendants of the “Huazhi” (菲律賓「華支」後裔聯誼會), a group representing descendants of the Chinese anti-Japanese resistance in the Philippines, and was reported by China News Service (中國新聞網), an official PRC newswire under the UFWD. Club Chairman Cai Mingfeng (蔡明豐) told attendees that “countless forebears exchanged their lives for today’s dawn of peace,” and called on younger generations to “see the cruelty of war” through the 123 photographs on display. Li Xiangzhao (李向昭), chairman of the Huazhi descendants association, said the exhibition aimed to “take history as a mirror.” The event followed the same organizational template as a similar exhibition held the following month in Angeles City, also organized by the club.

Filipino-Chinese Amity Club Hosts Photo Exhibit with Angeles University Foundation

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On August 18, 2025, the Filipino-Chinese Amity Club (菲華聯誼總會), a Philippines-based overseas Chinese organization with close ties to China’s United Front Work Department, co-hosted a photo exhibition at Angeles University Foundation (紅溪禮示大學) in Angeles City, together with the university’s Confucius Institute (孔子學院) and the Club’s Central Luzon branch (中呂宋分會). The exhibition commemorated the 80th anniversary of victory in the “World Anti-Fascist War and War of Resistance Against Japan” (世界反法西斯戰爭暨抗日戰爭) — the official Chinese Communist Party framing of World War II. More than 400 attendees included the mayor of Angeles City, university officials, representatives of Chinese enterprises in Central Luzon, and local students. The event was reported by People’s Daily Online (人民網). Speakers invoked shared Sino-Philippine wartime history and called on younger generations to “cherish the hard-won peace” (珍愛和平) — stock language in PRC commemorative diplomacy that consistently emphasizes China’s historical war narrative (emphasizing the CCP’s role to the exclusion of the Republic of China) while cultivating relationships with local Chinese elites.

Foreign Influencers Visit Shantou

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On January 16, 2026, more than 100 foreign content creators from around 30 countries took part in a Chinese New Year event in Shantou, Guangdong Province, organised by the Guangdong Provincial Department of Culture and Tourism (廣東省文化旅遊廳) as part of a broader provincial campaign to promote the region ahead of the Lunar New Year. The Shantou gathering centred on traditional Chaoshan activities (this being a local language and culture group) including the traditional Yingge Dance (英歌舞). The event gathered influencers from the United Kingdom, the United States, Germany, Russia, Mexico, South Korea, Egypt, Turkey, the Netherlands, and Singapore, among others. The event was promoted through South (南方國際傳播中心), the branded name of Guangdong’s government-run international communication center (ICC), and travel and expenses were likely covered by the ICC or the tourism department — though this could not be confirmed.