Taiwan’s Excellence Media Leads Delegation to Xiamen

A delegation of ten Taiwan entrepreneurs led by Xu Banghao (徐邦浩), president of Taiwan’s Excellence Global Media Corporation (卓越全球傳媒股份有限公司), visited Xiamen on August 19–20, 2024, touring cross-strait entrepreneur incubator facilities including Qida Taixiang (啟達台享) and the Haixi MCN Cross-Strait Youth Base (海西MCN兩岸青年三創基地). The base was established in November 2022 under the direction of the Huli District Taiwan-Hong Kong-Macau Affairs Office (湖里區台港澳辦) as an incubator for Taiwan youth in e-commerce and livestreaming, reported at its founding by the Party’s official People’s Daily. A July 2025 Fujian Daily article subsequently identified the base as a component of Xiamen’s state-directed cross-strait integration strategy, explicitly linking it to goals of advancing Taiwan compatriots’ “ethnic, cultural, and national identity” (民族認同、文化認同、國家認同) with the mainland. The delegation also visited the Huli District Administrative Services Center (湖里區行政服務中心), where members applied for PRC mainland resident permits (居住證). The visit was reported by the Straits Herald (海峽導報), a Fujian-based CCP-directed newspaper. According to an April 2024 report from People’s Daily Online, the MCN initiative is a state-guided project managed by the Huli District Taiwan, Hong Kong, and Macao Affairs Office (湖里区委台港澳办) and the Huli District Committee Organization Department (湖里区委组织部) alongside the local United Front Work Department (湖里区委统战部), whose role, according to the report, is to facilitate “national conditions” (国情) training — a reference to ideological and patriotic education — through economic and digital media incentives.