China and Spain Launch Anniversary Series

On March 30, 2023, China Media Group and Spain’s Ministry of Culture launched “China-Spain Cultural Journey” (中西文化之旅), a series of programs marking the 50th anniversary of China-Spain diplomatic relations. According to Wen Wei Po, the programs will be broadcast through CGTN and Spanish partners, including TVE, Telemadrid, Televisión de Extremadura, Canal Sur, and Britel Media Group. The initiative includes the documentary “From Beijing to Madrid,” which profiles individuals across politics, economics, sports, and arts to illustrate bilateral cooperation. Shen Haixiong (慎海雄), president of China Media Group; Spain’s minister of culture and sports, Miquel Iceta; China’s ambassador to Spain, Wu Haitao (吳海濤); and Spanish Ambassador to China Rafael Dezcallar, delivered video messages during the launch. Chinese official messaging focused on the Belt and Road Initiative and emphasized “mutual learning among civilizations” (文明互鑒), employing a more recent addition to the CCP lexicon.