Telling China’s Story in Paris
For a decade, this Paris-based broadcaster has made China’s message its mission.
China Daily Runs Content in Le Figaro
On May 29, 2015, French newspaper Le Figaro (費加羅報) published the inaugural French edition of China Watch (中國國家形象專刊), a monthly advertising supplement produced by China’s state-run China Daily (中國日報) and distributed within the pages of Le Figaro. The first issue featured articles on China’s “Made in China 2025” industrial strategy and Beijing’s Winter Olympics bid. The president of China Daily called the French edition “the first step” in expanding beyond English-language markets, and the Chinese Ambassador to France described the partnership as helping French readers “better understand China.” The collaboration reportedly ended around 2020.