CMG Signs Broadcasting Agreement with La Liga

On September 12, 2024, China Media Group (CMG) and La Liga, the Spanish football league, signed a media cooperation agreement in Beijing. The agreement, signed by CMG President Shen Haixiong (沈海雄) and La Liga President Javier Tebas, granted CMG broadcasting rights for the 2024-25 La Liga season across television and digital platforms. According to CMG, the parties also agreed to cooperate on commercial exchanges and youth football development. Tebas said La Liga wanted to share its operational experience to help “promote the development of the football industry in China.”The signing coincided with Spanish Prime Minister Pedro Sánchez’s visit to China, during which he met with Chinese Premier Li Qiang (李強).