CMG Signs MoU for Paris 2024 Olympics Cooperation

On October 23, 2023, China Media Group (中央廣播電視總台), or CMG, and the Paris 2024 Olympic Organizing Committee signed a cooperation memorandum in Paris regarding broadcasting the Olympics and related media promotion programs. The agreement outlined CMG’s role as a host broadcaster, deploying over 2,000 personnel to produce international broadcast signals for gymnastics, table tennis, badminton, and sport climbing using “5G+4K/8K+AI” technology. CMG President Shen Haixiong (慎海雄), and Paris 2024 President Tony Estanguet signed the memorandum. The agreement also covered promotional programming and “telling the Olympic stories” of Beijing and Paris. Estanguet praised Beijing’s hosting of the 2022 Winter Olympics, without mentioning that the event faced diplomatic boycotts over human rights concerns in Xinjiang. Estanguet said France had much to learn from Beijing and that the cooperation would bring the countries closer “in the spirit of the Olympics.”