CMG Signs MoU to Broadcast 2026 Winter Olympics
The China Media Group (中央廣播電視總台) signed a memorandum of understanding with Italian foundation Fondazione Milano Cortina 2026 on June 23, 2025, to become a rights-holding broadcaster for the Winter Olympic Games in Milano area in February 2026. The state-run media group, directly under the CCP’s Central Propaganda Department, will collaborate on news coverage, program production, and promotional campaigns ahead of and during the Games. CGTN, the Chinese group’s international broadcasting arm, reported that the agreement includes integrating artificial intelligence and 8K ultra-high-definition broadcasting technologies into live coverage. Emphasizing the bilateral significance of the arrangement, the two sides characterized the commercial deal as an opportunity to deepen China-Italy relations, coinciding with the 55th anniversary of diplomatic ties between the People’s Republic of China and Italy, formally established on November 6, 1970.