Guangxi Radio and Television (廣西廣播電視台), also known as GXRTV, is a provincial-level state media organization in China’s Guangxi Zhuang Autonomous Region, operating under the direct leadership of the Propaganda Department of the Chinese Communist Party. The broadcaster’s television operations began in October 1970, though its radio broadcasting started in May 1950, establishing it as one of China’s earlier regional media entities. GXRTV operates 14 channels and frequencies, and claimed 2,000 employees across 34 internal departments as of February 2024. The station’s mission with regard to international communication is to “tell China’s story and Guangxi’s story well” (講好廣西故事, 中國故事), aligning with the directive introduced by Chinese President Xi Jinping in August 2013, which requires Party-state media to strengthen international outreach and enhance China’s global narrative influence. GXRTV has been actively involved in China-ASEAN media cooperation initiatives since 2014, establishing translation centers, signing co-production agreements, and broadcasting Chinese TV shows across ASEAN countries.