Entity Type: PRC Media Company

The China International Communication Group Asia-Pacific (中國外文局亞太傳播中心) serves as the Chinese central government’s primary multilingual media platform targeting the Asia-Pacific region. Operating under the China International Communications Group, which was established in October 1949, the organization publishes prestigious journals in Chinese, Japanese, Korean, English and Esperanto, including People’s China (人民中國), launched in January 1950, and Beijing Review (北京周報), founded in March 1958. The center operates multiple websites and social media accounts across languages while producing multimedia content promoting China’s image abroad. It sponsors cultural exchange initiatives like the Panda Cup essay contest for foreign youth, launched in 2014, which has expanded across Japan, South Korea, Thailand and other countries. With publications spanning traditional Chinese characters and multiple Asian languages, CICG Asia-Pacific represents a sophisticated arm of China’s international propaganda apparatus, functioning as an integrated communications platform owned and operated by the Central Propaganda Department of the Chinese Communist Party.

Beijing Xijing Advertising Co., Ltd. (北京西京廣告有限公司) is a Chinese advertising and commercial services company founded in December 1994 and based in Beijing’s Chaoyang District. The firm provides advertising design, production, and distribution, digital advertising services, property management, and equipment rental services. Wenzhou native entrepreneur Ye Maoxi (葉茂西) serves as chairman of Xijing Group, which in 2009 acquired UK satellite television station Propeller TV with plans to use the platform to promote Chinese culture and products in Europe. According to corporate filings, the company’s major shareholder is China Aviation International Exchange Center Co., Ltd., which holds 51 percent of the shares, while Xijing Culture Media (Beijing) Co., Ltd. owns approximately 27 percent. Corporate records show the company has undergone multiple changes in legal representation since 2023, with Qi Guofang (齊國芳) currently serving as executive director.

China Global Television Network or CGTN ( 中國環球電視網) is an international media organization launched on December 31, 2016, by the state-run China Central Television (CCTV), and with subsequent institutional restructuring in 2018 brought under the China Media Group (中央廣播電視總台), which operates under the CCP’s Central Propaganda Department. Headquartered in Beijing with production centers in Nairobi, Washington D.C., and London, CGTN serves as a key component of China’s efforts to expand its global media influence, part of what officials have described as building a “world-class” media presence to compete with Western outlets. The network operates multiple language channels, including English, Arabic, French, Spanish, and Russian, distributing content through television, online platforms, and social media to audiences in more than 160 countries and regions. CGTN also includes the video news agency Global Video News Agency (環球國際視訊通訊社). 

The Guangxi Normal University Press Group (廣西師範大學出版社集團有限公司) was established in November 1989 in Guilin, Guangxi, and operates as a state-owned publisher wholly owned by Guangxi Normal University, with Huang Xuanzhuang (黃軒莊) serving as both Party Committee Secretary and Board Chairman, a dual appointment that embodies Communist Party control over the publisher’s operations and editorial decisions. The company operates across multiple publishing sectors, including books, periodicals, electronic publications, and educational materials, with a registered capital of 100 million yuan. The group has received awards from the Central Propaganda Department. In its English description, the group states that it  “adheres to the correct political direction” and “effectively puts social benefits in the first place,” language indicating alignment with Party ideological requirements.

Guangxi Radio and Television (廣西廣播電視台), also known as GXRTV, is a provincial-level state media organization in China’s Guangxi Zhuang Autonomous Region, operating under the direct leadership of the Propaganda Department of the Chinese Communist Party. The broadcaster’s television operations began in October 1970, though its radio broadcasting started in May 1950, establishing it as one of China’s earlier regional media entities. GXRTV operates 14 channels and frequencies, and claimed 2,000 employees across 34 internal departments as of February 2024. The station’s mission with regard to international communication is to “tell China’s story and Guangxi’s story well” (講好廣西故事, 中國故事), aligning with the directive introduced by Chinese President Xi Jinping in August 2013, which requires Party-state media to strengthen international outreach and enhance China’s global narrative influence. GXRTV has been actively involved in China-ASEAN media cooperation initiatives since 2014, establishing translation centers, signing co-production agreements, and broadcasting Chinese TV shows across ASEAN countries. 

The Phoenix International Media Center serves as the operational hub for Phoenix Satellite Television Group (凤凰卫视集团), housing its Beijing broadcasting operations with four specialized production studios ranging from 100 to 1,200 square meters. The facility supports multimedia content creation across Phoenix TV’s multiple channels, including news, documentaries, and cultural programming for both Mandarin and Cantonese audiences. Beyond television production, the center functions as an interactive media space where visitors can experience exhibitions on broadcasting technology and participate in public media events. The building includes dedicated areas for digital media operations, post-production facilities, and live broadcasting capabilities, enabling Phoenix to deliver content across traditional television and emerging digital platforms.