Zhejiang Media Group Signs Content Sharing Agreement with Barcelona Public Broadcaster

On September 9, 2019, officials from Zhejiang Media Group (浙江廣播電視集團), a state-owned Chinese broadcaster, and Barcelona’s publicly owned broadcaster Betevé signed a cooperation agreement under which Zhejiang’s broadcaster would supply documentaries to Betevé while Betevé would provide Spanish-produced content to Zhejiang television. The agreement, titled “Beautiful Zhejiang, Vibrant Barcelona,” was signed in Barcelona and also involved the Barcelona Chinese Education Foundation (巴塞羅那中文教育基金會), known in Spanish as “Any Nou Xinès amb Barcelona,” which assisted in producing a related program segment. Attendees included Zhu Guoxian (朱國賢), a Zhejiang Provincial Party Committee Standing Committee member and propaganda chief, and China’s consul general in Barcelona, Lin Nan (林楠). Betevé’s director, Sergi Vicente, said the partnership would “promote Chinese and Western culture” (弘揚中西方文化), echoing standard formulations from Chinese official political discourse.