
X Marks the Spot
Elon Musk’s new messaging app was built with Chinese users in mind. It was censored before it ever reached them, with related news coverage from state media also pulled down.

Established in Chongqing, Jiazuo Film and Television Culture Media Co., Ltd., specializes in film production, distribution, digital cultural creative activities, and broadcast media services. The company is headquartered in Building 7 of Jingyu International Cultural and Creative Park in Jiulongpo District. With a registered capital of 5 million yuan, the firm is majority-owned by CEO Zuo Yue (左越), with 80 percent, and Yin Boyu (尹博宇) as a minority shareholder with 20 percent. While there is no evidence of direct state involvement in Jiazuo Film and Television Culture Media, the company has been involved in international content distribution with explicit governmental involvement. The company has participated in the “China Time Slot” initiative in Peru and Colombia, facilitating the distribution of Chinese visual content abroad. The National Radio and Television Administration (NRTA) pushed these initiatives “under the auspices of the National Radio and Television Administration and the Chongqing Municipal People’s Government.” The NRTA, a ministry-level agency controlled by the Central Propaganda Department of the Chinese Communist Party, has promoted international cooperation and exchange in radio, television, and online audio-visual content. In November 2024, Jiazuo signed a trilateral cooperation agreement with Peru’s Willax TV and Classic Media China International Ltd. to expand Chongqing’s film and television industry in the Latin American market.
