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Activity Category: Media Engagement Activity

China Daily Runs Inserts in the Washington Post

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Beginning in November 2016, the Washington Post regularly ran the “China Watch” printed insert of China’s government-run China Daily in the pages of its newspaper, accepting advertising payments from China Daily USA in return. The paid supplements were designed to look like news articles, but were vehicles for pro-China propaganda. According to filings by China Daily with the US Justice Department, the Washington Post accepted 4.6 million dollars for the inserts between 2016 and April 2020.

The Wall Street Journal Runs China Daily Supplement

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Beginning in November 2016, The Wall Street Journal regularly ran the “China Watch” printed insert of China’s government-run China Daily in the pages of its newspaper, accepting advertising payments from China Daily USA in return. The paid supplements were designed to look like news articles, but were vehicles for pro-China propaganda. According to filings by China Daily with the US Justice Department, the The Wall Street Journal accepted 6 million dollars for the inserts between 2016 and April 2020.

China Daily Runs Insert in Des Moines Register

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A four-page China Daily supplement in the Sunday Des Moines Register in September 2018 sought to undermine Iowa farm support for President Donald Trump’s trade war with China, according to political experts. The Chinese government-backed English-language newspaper’s insert highlighted mutual U.S.-China trade benefits and President Xi Jinping’s three-decade Iowa relationship, aiming to pressure the Trump administration by showing potential Republican electoral costs. Political scientist David Skidmore said the effort targeted midterm elections, though he questioned its effectiveness compared to farmers’ economic concerns. Iowa farmers faced projected $2.2 billion losses from trade wars, with ripple effects across the state’s economy and tax revenues.

Los Angeles Times Runs China Daily Propaganda Insert

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An eight-page China Watch supplement appeared in the financially-struggling Los Angeles Times in June 2020, distributed by the Chinese government-backed China Daily. The standalone insert, branded “All You Need to Know,” featured content promoting Chinese perspectives during the COVID-19 pandemic period. The supplement was clearly labeled as not involving the newspaper’s editorial staff, but presented as news reading material. The timing coincided with the LA Times’ well-documented financial difficulties, suggesting economic motivations for accepting the paid insert. China expert Clayton Dube documented the supplement’s appearance, highlighting the case as another example of Chinese state media’s efforts to reach American audiences through established US newspaper distribution networks.​​​​​​​​​​​​​​​​

China Daily Runs Supplement in India’s Hindustan Times

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A China Watch supplement appeared in India’s Hindustan Times on October 30, 2020, as part of China Daily’s global propaganda campaign targeting foreign audiences. The insert featured environmental stories including “Yellow River cleanup brings bright future” and coverage promoting Chinese development initiatives. China’s “China Watch” pages, which have appeared in newspapers across the world, blur the lines between Chinese propaganda and legitimate journalism, with the Chinese Communist Party paying substantial sums—including one million dollars annually to the UK’s Daily Telegraph—for such supplements. These payments represent a key component of China’s external propaganda (外宣) strategy to shape international perceptions.

China Internet Body Holds Global Training

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The World Internet Conference Digital Academy (世界互联网大会数字研修院) held a training program on “Digital Economy Innovation and Development” during the 2025 World Internet Conference Digital Silk Road Development Forum on July 24, 2025. According to a state media readout, the program attracted government officials and business representatives from 26 countries and regions, focusing on data governance and cross-border data flows. Liang Hao (梁昊), the executive deputy secretary-general of the WIC and executive vice-dean of the WICDA, said the academy aims to “inject new vitality into digital development” and build an “open, trustworthy, and shared global digital economy ecosystem.” The training was jointly organized by the Cyberspace Administration of China (CAC), China’s primary internet control body, and featured instructors from Beijing Normal University’s Belt and Road School (北京师范大学”一带一路”学院) and the Asia Academy of Digital Economics, though specific participating countries were not disclosed. The World Internet Conference (WIC) was founded in 2014 as an annual forum hosted by China in Wuzhen, promoting Beijing’s vision of internet governance and digital cooperation. The event, through which China has often tried to force joint declarations with participants to support its views on cyberspace governance, has had limited participation, despite its global branding.

Kenya’s Star Signs Insert Deal with China Daily

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Kenya’s Star newspaper signed a content-sharing agreement with China Daily Africa on July 16, 2025, at the Star’s Westlands headquarters in Nairobi. Radio Africa Group CEO Martin Khafafa and China Daily Africa Director Wang Xiaodong (王晓东) officiated the deal, which will see “China Watch” inserts published weekly in the Star, leveraging its “100,000-copy circulation.” Khafafa welcomed the partnership as showcasing China’s “contributions to Kenya’s economic growth,” while China Daily’s Kennedy Mureithi said the goal was to “break down Western bias” and expand influence across 15 African countries through local partnerships countering “misperceptions” about China’s continental role. This language closely mirrors Chinese state talking points, including Xi Jinping’s notion of “telling China’s story well.” Mureithi was quoted by China Daily as saying: “We believe that by telling our story in our own voice, more Africans will come to appreciate the values, innovations, and opportunities that China offers.” Xi’s notion of “China’s story,” however, does not suggest individual stories but refers to the “discourse power” (話語權) and voice of the Chinese Party-state, which is perpetuated also through restraints on discourse.

Changsha Propaganda Office Runs Joint Event with African Media

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On July 15, 2025, the China-Africa International Communication Alliance (Changsha), a grouping directed by the Propaganda Office of the Changsha Municipal Committee of the Chinese Communist Party (長沙市委宣傳部) and hosted by Changsha Media Group (長沙市廣播電視集團), launched its “Harmonious Voices Action” (融聲行動), what it characterized as a “network reaching Africa.” According to a readout on the program by local state media in Changsha, Changsha Broadcasting established “deep cooperation” with six African media organizations and also set up the “Changsha Media Group Africa International Media Cooperation Base” (長沙廣電非洲國際媒體合作基地). They include Sierra Leone’s Tourism Channel (旅遊頻道), Ghana’s Norbea Media Group/ABC TV, Ethiopia’s Fana Media (芳納廣播公司), Nigeria’s News Investigators, the Botswana-based Oriental Post (非洲華僑週報), and the Senegal International Media Station. More than 20 institutions, including the Community of Shared Destiny Research Center of the Communication University of China (中國傳媒大學人類命運共同體研究院), separately joined the broader alliance, which officials said would help “China-Africa friendship stories shine more brightly through cultural exchange” and enable African media to serve as “companions, discoverers and narrators of China’s story” (同行者、發現者與講述者).

CMG Signs Deal with Two Peruvian Media

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On November 20, 2024, América TV and the newspaper El Comercio signed a collaboration agreement with China Media Group (中央廣播電視總台), or CMG, the media conglomerate under China’s Central Propaganda Department. The agreement aims to “produce content that appeals to both Peruvian and Chinese audiences,” according to Fernando Muñiz Bethancourt, CEO of América Multimedia. The collaboration includes program exchange, joint production, technology innovation, and personnel training. Specific projects mentioned in the announcement include news exchange, joint film production, joint content broadcasting, and personnel exchange and training. The agreement was signed during the Asia-Pacific Economic Cooperation (APEC) summit in Lima, which took place from November 13-16, 2024. The Chinese delegation was led by Shen Haixiong (慎海雄), the president and editor-in-chief of CMG, who concurrently serves as a deputy director of the Central Propaganda Department.