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Activity Category: Media Engagement Activity

Xinhua Signs News Service Agreement with Zambezi FM Radio

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On August 25, 2023, China’s state-run Xinhua News Agency signed a news service agreement with Zambezi FM Radio in Lusaka, Zambia, during a visit by Xinhua president Fu Hua (傅華). According to Xinhua, both sides described the agreement as intended to enhance mutual understanding between Chinese and Zambian people and promote friendly bilateral relations — framing consistent with Xinhua’s standard characterization of its international media partnerships as instruments of bilateral goodwill. Fu said that the cooperation would help media on both sides “better tell the stories of China-Zambia friendship.” The agreement was one of three cooperation deals Xinhua concluded with Zambian media organizations during the same trip, alongside separate agreements with the Zambia News and Information Services (ZANIS) and the Zambia National Broadcasting Corporation (ZNBC).

CICG Hosts Civilization Exchange Dialogue in Paris

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On April 17, 2026, the Paris Chinese Cultural Center hosted an event that brought together scholars, publishers, and industry representatives from both countries, focusing on technological innovation and cross-cultural communication in the age of artificial intelligence. The event, “Encounter China: Civilization Exchange Dialogue” (遇鑒中國」文明交流對話會), was organized by China International Communications Group (中國國際傳播集團), or CICG, a state-controlled media organization. According to Chinese state media, participants discussed digital publishing and how AI can facilitate interactions between China and France, highlighting the growing role of emerging technologies in shaping future cultural exchanges. The event was also framed around the Chinese Communist Party’s concept of “new quality productive forces” (新質生產力), a political slogan coined by Xi Jinping in 2023 to describe a state-directed, innovation-led economic model emphasizing high technology and self-sufficiency. CICG editor-in-chief Gao Anming (高岸明) said that AI-assisted translation could serve as a tool for expanding Sino-French cultural ties. The event also promoted “China Keywords: New Quality Productive Forces,” a multilingual book series compiled and published by CICG in 15 languages, which presents official Chinese Communist Party political and economic concepts, framed as objective definitions, to international audiences.

China Daily Hosts “From Yunnan to the World” Cross-Cultural Coffee Exchange

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On April 14, 2026, China Daily (中國日報), a state-run English-language newspaper under the direct supervision of the Chinese Communist Party’s Propaganda Department, co-hosted a cultural exchange event titled “From Yunnan to the World: Cultural Fusion in a Cup of Coffee” (從雲南到世界，一杯咖啡里的文化交融) at Beijing Foreign Studies University (北京外國語大學). Co-organizers included the Pu’er Municipal Committee of the Chinese Communist Party, the Pu’er Municipal People’s Government, and the university’s School of International Journalism and Communication. The event featured participants from Greece, Vietnam, Costa Rica, Ethiopia, Nicaragua, and Indonesia, and prominently featured Trung Nguyen Legend Coffee Group (中原傳奇咖啡集團), a Vietnamese coffee conglomerate, which announced plans to source coffee from Yunnan for distribution through its global chain. Speakers framed Yunnan coffee as a vehicle for what China Daily described as “telling China’s story well” (講好中國故事) and “people-to-people connectivity” (民心相通) — formulations central to the Chinese Communist Party’s international propaganda strategy. China Daily‘s creative merchandise division announced a co-branded product with Mingqian Coffee (明謙咖啡), a Shanghai-based brand involved in poverty-alleviation programs in Yunnan under the government’s rural revitalization campaign.

Xinhua Signs Cooperation Agreement with Observatorio de la Política China

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On August 7, 2014, China’s state-run Xinhua News Agency and the Observatorio de la Política China signed a cooperation agreement in Madrid, allowing both entities to exchange information and analysis and organize joint seminars. The ceremony was presided over by Zhu Bangzao (朱邦造), China’s ambassador to Spain. According to the Observatory, the agreement also supports the circulation of its publications on Chinese politics, including Jiexi Zhongguo (解析中國), a journal of analysis on China, the Taiwan Weekly political newsletter, and the Annual Report on Chinese Politics.

Chinese Ambassador to Spain Pens an Article About One China Principle

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On February 26, 2025, Chinese Ambassador to Spain Yao Jing (姚敬) published an article in the digital newspaper El Periódico de España titled “There Is No Room for Ambiguity in UN General Assembly Resolution 2758.”  In the article, he argued that UN General Assembly Resolution 2758 — which transferred China’s seat in the United Nations from the Republic of China (Taiwan) to the People’s Republic of China in October 1971 — settled Taiwan’s status as part of China. Not surprisingly, Yao’s argument perfectly mirrored the Chinese Communist Party’s official position on the resolution, which holds that Taiwan is “an inalienable part of China’s territory” (中國領土不可分割的一部分), a claim known as the “One China Principle.” This principle asserts that there is only one China, that Taiwan is part of it, and that the PRC is its sole legitimate government. However, the full text of the resolution makes no mention of Taiwan or the Republic of China, nor does it make any determination about its sovereignty — it deals only with the question of who will represent China at the United Nations. Commemorating the 20th anniversary of the China-Spain Comprehensive Strategic Partnership, which he said had deepened economic cooperation, trade and green energy, Yao called on Spain to “jointly defend the authority and effectiveness” of the resolution. He urged Spain to actively back the CCP’s interpretation of the 2758 resolution. However, Spain follows the One-China policy regarding Taiwan, meaning it acknowledges Beijing’s position but does not endorse China’s sovereignty over the island.

Spanish Journalists Visit China for 10-Day Training Course

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In August 2025, 26 Spanish journalists and analysts traveled to Beijing for a ten-day training course on China, organized by the China International Communications Group (中國國際傳播集團), a state media organization established in 1949 and directly under the CCP’s Central Propaganda Department. The course was co-sponsored by the China International Development Cooperation Agency (國家國際發展合作署), Beijing’s foreign aid body under the State Council, established in 2018, and by the Ministry of Commerce of the People’s Republic of China. Spanish participants included representatives from the digital newspaper El Semanal de La Mancha; the Madrid-based organization Fundación Cátedra China; Mundo Global, a publication affiliated with the same foundation; and El País, one of Spain’s largest daily newspapers. The program included conferences, institutional visits, and cultural exchange activities, and was promoted as fostering “a richer and more nuanced vision of contemporary China among Spanish media professionals,” language that echoes Beijing’s longstanding directive to “tell China’s story well” (講好中國故事). The delegation visited the headquarters of Xinhua News Agency and China Central Television (CCTV), both state-controlled outlets. At the opening ceremony, Guan Zhiyong (關志勇), a deputy director-general within CIDCA’s Department of International Cooperation, described the event as “a concrete action to implement initiatives proposed by President Xi,” linking it to the Action Plan for Strengthening the Comprehensive Strategic Partnership (2025–2028), a bilateral cooperation framework also covering cultural exchanges, adopted during Prime Minister Pedro Sánchez’s visit to Beijing in April 2025.

Xinhua Editor-in-Chief Meets Agencia EFE President in Madrid

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On May 12, 2016, He Ping (何平), then editor-in-chief of China’s state-run Xinhua News Agency (新華通訊社), met with José Antonio Vera, then president of Spain’s Agencia EFE (埃菲通訊社), in Madrid. He Ping called for deeper cooperation and said Xinhua should serve as a “bridge” between the two countries’ populations — language characteristic of the CCP’s framing of state media as instruments of public diplomacy rather than news organizations. Vera, who had visited Xinhua the previous year, welcomed the meeting and described the agency’s development as having made a strong impression during that visit. He Ping was in Spain at Agencia EFE’s invitation and also met with representatives of the financial newspaper Mundo Financiero, the foreign affairs outlet El Diplomático, and the regional daily Diario del Norte de Castilla.

Chinese Consul Writes Op-ed in El Triangle

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On May 13, 2025, El Triangle, a Catalan magazine, published an op-ed by Meng Yuhong (孟宇宏), China’s consul general in Barcelona, titled “The one-China principle cannot be questioned, and United Nations General Assembly Resolution 2758 cannot be challenged.” In the article, the consul wrote that the”One China Principle” (Beijing’s position that Taiwan is part of China and that the People’s Republic of China is its sole legitimate government) “cannot be questioned.” The piece, part of a recurring opinion column in the outlet by Meng, who has her own bio page, warned that “any attempt” to separate Taiwan would be “harshly responded to by 1.4 billion Chinese,” language consistent with standard PRC rhetoric on the issue. Meng also cited Spanish Prime Minister Pedro Sánchez’s April 2025 visit to Beijing, claiming that Sánchez “reiterated” Spain’s support for the “One China Principle.” This claim does not match the language of the Spanish government in its readout of the visit — nor is it reflected in reporting on the visit by Reuters, the Associated Press, or Euronews.

CCTV and RTVE Sign Cooperation Agreement

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On January 30, 2009, Spain’s public broadcaster, Spanish Radio and Television Corporation (RTVE) and China Central Television (CCTV) signed a cooperation agreement during former Chinese Premier Wen Jiabao’s (溫家寶) official visit to Spain. Signed by then RTVE president Luis Fernández and the director of CCTV, the agreement covered the exchange of news programming, documentaries, and a range of cultural content, as well as co-productions and training exchanges for professionals from both stations. The broadcasters also committed to organizing themed broadcast weeks: “TVE China Week” and “Spanish Week at CCTV” — and planned musical collaborations between the RTVE Orchestra and Choir and Chinese artists.