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Activity Category: Media Engagement Activity

Chongqing Propaganda Officials Stage City Brand Promotion in Lima

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On November 5, 2024, the propaganda office of the Chongqing CCP Committee brought its “China: An Opportunity, Chongqing Brands” global promotion campaign to the Centro de la Amistad Peruano China in Lima. The Western China International Communication Organization (西部國際傳播中心), or WCICO, Chongqing’s international communication center for external propaganda (外宣), organized the event under the guidance of the Chongqing municipal government’s information office, with support from the Centro. The venue was built with a 20-million-yuan donation from the Chinese government. It is managed by a Chinese-Peruvian civil association presided over by Erasmo Jesús Rolando Wong Lu Vega (黃業生), a businessman and former civil engineer whose business group holds a majority stake in the Peruvian broadcaster Willax Televisión. Guan Hong (管洪), executive deputy head of the Chongqing propaganda office, said the campaign aimed to showcase Chongqing’s “urban appeal, cultural richness, and industrial opportunities” and connect its brands with Latin American markets. WCICO claimed more than 200 attendees, including reporters from La República, RPP, and the state broadcaster TV Perú. At the event, WCICO opened a Lima liaison office for its Bridging News (陸海財經) brand. Launched in Chongqing in May 2024, the campaign had first gone abroad to Rome and later reached São Paulo, Singapore, Cairo, and Kuala Lumpur.

Anhui ICC Europe Station Opens in Milan

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On September 21, 2026, a delegation from the Anhui International Communication Center (安徽国际传播中) inaugurated the “Anhui ICC Europe station” (安徽国际传播中心欧洲站). Anhui News Online described the development as an “important step” in extending the center’s overseas reach and expanding its “circle of friends” (朋友圈), or willing partners, to amplify Chinese messaging in Europe. The delegation was hosted by the China Chamber of Commerce in Italy. The center aims to promote Anhui Province and will also provide communication support for Anhui firms entering European markets. Based in Milan and “radiating across Europe,” the station will work with local media, chambers of commerce, enterprises, and cultural institutions. It will also produce multimedia content that promotes Anhui technology, marketing, and tourism, showing a “modern and beautiful image of Anhui.”

2026 China ASEAN Urban Media Roundtable Gathers ASEAN Media

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On September 12, 2026, China’s Nanning International Communication Center (南寧國際傳播中心) hosted a roundtable event that brought together media representatives from Cambodia, Laos, Malaysia, Myanmar, Thailand and Timor-Leste, along with scholars and students from Guangxi. The roundtable, themed “Coexistence and Integration: Forging a New Vision for China-ASEAN Cultural Exchanges and Mutual Learning,” was organized ahead of the 23rd China-ASEAN Expo, a major trade fair for Chinese and Southeast Asian businesses. Organizers said the event aimed to build cooperation in audiovisual production and people-to-people exchanges, and to contribute to “the media’s strength to build a closer China-ASEAN community of common destiny,” a Xi Jinping-era foreign policy slogan that presents China-led international cooperation as serving shared values and goals, while, in practice, prioritizing China’s national interests. The event also focused on topics such as cultural tourism promotion and economic and media cooperation opportunities of the Pinglu Canal (平陸運河). During the roundtable, the Nanning Media Convergence Center (南寧融媒體中心) signed several agreements with Southeast Asian media. These included a broadcast agreement to air a food documentary series on Thai television channels, an MOU to deepen talent exchange and joint productions with media in ASEAN countries, and an agreement with several Chinese publishing houses to promote their publications overseas through foreign language editions. Also released after the event was a document titled China-ASEAN (Nanning) Cross-border Media Cooperation Vision (中國—東盟[南寧]跨國媒體合作願景), which detailed participant commitments to cooperate in content sharing, promoting urban development, and AI.

Chongqing Firm Signs TV Programming Deal With Peru’s Willax

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In November 2024, Chongqing Jiazuo Media (重慶佳左影視文化傳媒有限公司) signed a “China Time Slot” agreement with Peru’s Willax Televisión to air Spanish-dubbed Chinese productions. The titles include the series Three-Body (三體), a Chinese adaptation of Liu Cixin’s novel The Three-Body Problem, the series Stand or Fall (閃耀的她), and the documentary Once Upon a Bite 2 (風味人間2). The launch was guided by the State Council Information Office (國務院新聞辦公室) and the National Radio and Television Administration (國家廣播電視總局), or NRTA, the State Council’s ministry-level agency regulating China’s radio, television and online video. A co-host for the launch was the propaganda office of the Chongqing CCP Committee, together with the culture committee of Peru’s Congress. On November 14, Xi Jinping promoted the broadcasts in a signed article in El Peruano, Peru’s official government gazette. “China Time Slot” is the Latin American branding of the NRTA’s “TV China Theater” program, which places Chinese content in fixed time slots on foreign channels. Jiazuo set up a Latin American subsidiary in Peru in 2018 under the guidance of Chongqing’s culture commission, and it claims to have opened such slots in more than ten Latin American countries. Its general manager, Zuo Yue (左越), was named to the NRTA’s 2023 leading talent program for international communication. Willax is majority-owned by the business group of Erasmo Jesús Rolando Wong Lu Vega (黃業生), who presides over the association that manages Lima’s Chinese-funded Centro de la Amistad Peruano China (Peruvian-Chinese Friendship Center).

Chongqing ICC Opens Bridging News Bureau in Lima

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On November 5, 2024, the Western China International Communication Organization (西部國際傳播中心), or WCICO, opened a Lima liaison office for Bridging News (陸海財經), a communication brand of the Chongqing international communication center intended for global external propaganda (外宣). It was the second such office after Rome. The local partner was Classic Media China Internacional SAC (經典傳媒中國國際有限公司). The company describes itself as the branch of a Chinese company supplying audiovisual material to television broadcasters, and in April 2024 it renewed a friendship agreement with EcuadorTV, Ecuador’s public broadcaster. WCICO also signed a strategic partnership agreement with the Peru edition of [Chinese Headlines](https://play.google.com/store/apps/details?id=com.cooby.headline&hl=enUS) (華人頭條), a news app for overseas Chinese run by the Fujian-based company Fujian Kebi Information Technology (福建可比信息科技有限公司). Guan Hong (管洪), executive deputy head of the propaganda office of the Chongqing CCP Committee, presented Classic Media with a plaque designating it the Peru base of First Sight TV, a Chongqing video brand. The office was opened at a “China: An Opportunity, Chongqing Brands” promotion event at the Centro de la Amistad Peruano China. That venue, built with a 20-million-yuan donation from the Chinese government, is managed by a Chinese-Peruvian civil association presided over by Erasmo Jesús Rolando Wong Lu Vega (黃業生), a businessman and former civil engineer. Wong founded the Asociación Peruano China in 1999, and his business group holds a majority stake in the Peruvian broadcaster Willax Televisión. Wong also appears in the Panama Papers as a shareholder of a British Virgin Islands company incorporated in 2014. WCICO claimed more than 200 attendees and live coverage by RPP TV. The same week, Chongqing Jiazuo Media (重慶佳左影視文化傳媒有限公司), which WCICO’s iChongqing platform called Chongqing Masterwork Media in a related report, [signed a “China Time Slot” agreement](https://web.archive.org/web/20261012043628/https://gbdsj.gd.gov.cn/zxzx/hydt/content/post4522146.html) with Willax to air Spanish-dubbed Chinese television series and documentaries. The agreement was signed under the guidance of China’s State Council Information Office and National Radio and Television Administration.

Chongqing ICC Opens Bridging News Bureau in Rome

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On September 1, 2024, the Western China International Communication Organization (西部國際傳播中心), or WCICO, signed a strategic cooperation agreement with the Rome 9 Sino-Italian Economic and Cultural Exchange Center. The agreement created the first overseas liaison office of Bridging News (陸海財經), one of WCICO’s core brands for what China’s leadership calls “external propaganda” (外宣). The center, also known as the Roma 9 Association, is headed by Hu Lanbo (胡蘭波). Hu publishes Cina in Italia, the Italian edition of China Newsweek (中國新聞週刊), which is published by the state-run China News Service (中國新聞社). Citing Intelligence Online, Decode39 reported in 2023 that Chinese Ambassador to Italy Jia Guide (賈桂德) had long relied on Roma 9 to organize events he could not host at the embassy. The signing took place at the first overseas stop of WCICO’s “China: An Opportunity — Chongqing Brands” global promotion campaign. The event was organized under the guidance of the Chongqing municipal government’s information office. Zhang Qiong (張瓊), deputy head of the propaganda office of the Chongqing CCP Committee, spoke alongside Rome city councilor Carla Formariello. WCICO said the Rome office would support Chongqing-Italy cooperation in financial reporting, industry expansion, cultural exchange, and tourism promotion. The campaign later reached Lima, São Paulo, Singapore, Cairo, and Kuala Lumpur.

Chinese Consulate in Lagos Briefs Nigerian Media on Taiwan

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In October 2026, Xu Fan (徐帆), Director of Bilateral Relations and Commerce at the Chinese Consulate General in Lagos, met with Nigerian media executives to explain the “One China Principle” (一個中國原則), China’s claim that the People’s Republic is the sole legitimate government of China of which Taiwan is an inalienable part. During the briefing, Xu expressed that China “did not object to Nigerian media reporting on Taiwan but was concerned about terminology that could be interpreted as recognising the island as a sovereign state,” according to a report in Nigeria’s BusinessDay newspaper. Xu cited the United Nations General Assembly resolution 2758 of 1971 as the legal basis for that claim and pointed to Nigeria’s reaffirmation of the principle during President Bola Ahmed Tinubu’s state visit to China in September 2024. Nigerian media executives pushed back, stressing the importance of editorial independence and insisting that disagreements over diplomatically sensitive topics should be handled through dialogue. The meeting was organized by Peter Ogbonna Eze of Buffalo and Bay Media and featured diplomat Anderson Madubike, Nigeria’s former consul general in Shanghai. In his closing remarks, Xu called Nigerian media organizations “partners and friends, not enemies,” and offered facilitated training programs, seminars, and media trips to China.

Chongqing ICC Opens Bridging News Bureau in Kuala Lumpur

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On July 30, 2026, the Chongqing-based Western China International Communication Organization (西部國際傳播中心), or WCICO — formerly the Chongqing International Communication Center (重慶國際傳播中心), China’s first provincial-level center for state-led external propaganda — unveiled the Kuala Lumpur bureau of Bridging News (陸海財經). Alongside iChongqing, Bridging News is a core WCICO brand for what China’s leadership calls “external propaganda” (外宣), with accounts on Facebook and YouTube. WCICO opened the bureau with the Center for Advanced Studies and Research, or CASR, which characterizes itself as a non-partisan Malaysian think tank. WCICO deputy general manager Sang Jian (桑建) and CASR director of Chinese studies Teah Wuen Khai presided over the launch at the 2026 Land-Sea Economic Forum (陸海財經論壇). WCICO hosted the forum under the guidance of Chongqing’s government information office, which was led by a deputy propaganda chief. The forum drew nearly 200 Chinese and Malaysian participants. The bureau joined WCICO partner stations in Italy, Peru, Brazil, and Singapore. On September 15, 2026, a CASR commentary promoting western China’s development linked repeatedly to iChongqing sources. WCICO also circulated its account of the forum through PR Newswire. WCICO, launched in 2023 by the propaganda office of the Chongqing CCP Committee, is operated by the Chongqing Daily News Group (重慶日報報業集團). WCICO’s 2024 restructuring plan had called for staging the forum with the state-controlled CITIC Press Group (中信出版集團), and for making Bridging News a “mobile portal” for western China’s opening.

ACJA Hosts ROCVJA Visit Trip to Shanghai and Anhui

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In late August 2026, the Chinese Communist Party’s official All-China Journalists Association (中華全國新聞工作者協會) hosted an eight-day trip to China. Fifteen senior journalists from the Taiwan-based Republic of China Veteran Journalists Association (中華民國資深記者協會) visited cultural attractions and technology companies in Shanghai and Anhui Province, and also conducted exchanges with Chinese media, including Hefei Broadcast Television (合肥市廣播電視臺) and Anhui New Media Group (安徽新媒體集團). In the ACJA’s news release, “Republic of China” (中華民國) is removed from the ROCVJA’s name and written as only “Chinese” (中華), an expression China’s contested claim over Taiwan’s sovereignty.