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Activity Category: Media Engagement Activity

CMG Signs MoU for Paris 2024 Olympics Cooperation

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On October 23, 2023, China Media Group (中央廣播電視總台), or CMG, and the Paris 2024 Olympic Organizing Committee signed a cooperation memorandum in Paris regarding broadcasting the Olympics and related media promotion programs. The agreement outlined CMG’s role as a host broadcaster, deploying over 2,000 personnel to produce international broadcast signals for gymnastics, table tennis, badminton, and sport climbing using “5G+4K/8K+AI” technology. CMG President Shen Haixiong (慎海雄), and Paris 2024 President Tony Estanguet signed the memorandum. The agreement also covered promotional programming and “telling the Olympic stories” of Beijing and Paris. Estanguet praised Beijing’s hosting of the 2022 Winter Olympics, without mentioning that the event faced diplomatic boycotts over human rights concerns in Xinjiang. Estanguet said France had much to learn from Beijing and that the cooperation would bring the countries closer “in the spirit of the Olympics.”

CMG launches Co-Productions with TV5MONDE

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On October 24, 2024, the Chinese Communist Party-run China Media Group (CMG) signed several co-production deals for film and television projects with France. According to Chinese state media coverage, the deals marked the 60th anniversary of diplomatic relations between the two countries. CMG President Shen Haixiong (沈海雄) emphasized in related remarks that the projects would “provide a stronger bridge” for the two nations’ peoples. During the ceremony, CMG signed a cooperation memorandum with French TV network TV5MONDE for a series of short films depicting historical relations between the two countries, titled “The Witnesses of 60 Years of History.” Attendees included the President of TV5MONDE, French documentary director Jacques Malaterre, who also collaborated with CCTV9 in 2024, and personnel from the Chinese Embassy in France.

Seventh China-Arab States Broadcasting and Television Cooperation Forum

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The 7th China-Arab States Broadcasting and Television Cooperation Forum was held in Chongqing from November 4 to 6, 2025. The event, co-hosted by China’s National Radio and Television Administration (中國國家廣播電視總局), or NRTA, the People’s Government of Chongqing Municipality (重慶市人民政府), the Arab League Secretariat, and the Arab States Broadcasting Union, brought together representatives from China and Arab nations, including officials from Palestine’s Broadcasting Authority, Egypt’s Supreme Council for Media Regulation (SCMR), and Mauritania’s High Authority for Press and Audiovisual (Haute Autorité de la Presse et de l’Audiovisuel en Mauritanie). Participants issued a joint declaration on cooperation in news reporting, content creation, technological innovation, and personnel exchanges, while announcing over 50 cooperation outcomes. The forum represents China’s ongoing efforts to strengthen media partnerships with Arab states, dating back to the forum’s inception in 2011.

China Media Group Signs Cooperation Agreement with Peru

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On November 14, 2024, during Xi Jinping’s state visit to Peru alongside the 31st APEC Economic Leaders’ Meeting — an annual summit of 21 Asia-Pacific economies — in Lima, China Media Group president Shen Haixiong (慎海雄) signed a memorandum of understanding with Fabricio Valencia Gibaja, Peru’s minister of culture, at the Presidential Palace, according to Peruvian state broadcaster TVPerú. TVPerú described the two-year MOU as covering joint projects in “contemporary art, cultural heritage, media, and the production of television and film content.” The Peruvian government described the MOU as promoting “cultural exchange and mutual learning.” Shen specifically referenced “”two civilizations that share a long history and deeply rooted cultural traditions,” an appropriation of CCP language “civilizational” discourse — sometimes called “Xivilization” by state media — that has been at the center of both foreign policy and legitimacy formation at home since the 20th National Congress of the CCP in October 2022.

China Media Group and Myanmar Radio and Television Unveil Documentary Series “China Walk”

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On December 7, 2024, the state-owned China Media Group (中央廣播電視總台) unveiled its new series China Walk (漫步中國). A co-production between CMG and the official Myanmar Radio and Television (MRTV), the show is scheduled to air on Myanmar’s major TV networks. People’s Daily reported that the program would provide “people of both countries to learn about the cultures and customs and have a better understanding of each other” by taking viewers to tea villages in Yunnan. The series explicitly promotes the Belt and Road Initiative (BRI), Xi Jinping’s signature infrastructure development strategy. CMG was established in 2018 as China’s predominant state broadcaster under direct control of the Chinese Communist Party’s Central Propaganda Department, while MRTV serves as Myanmar’s state-run television and radio network under the Ministry of Information.

Sino-Spanish Cultural Exchange Event Held in Madrid

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On July 29, 2024, the China Media Group (CMG) hosted a cultural exchange event in Madrid titled “China’s deepening reform in the new era” as part of Beijing’s broader effort to shape international media narratives following the Third Plenum – a gathering of the Central Committee of the Chinese Communist Party traditionally focused on economic policy. Speakers included Shen Haixiong (慎海雄), CMG president; José Luis Centella, president of the Communist Party of Spain; and Yao Jing (姚敬), Chinese ambassador to Spain. Shen said that China’s reforms would bring “more opportunities” to the world, echoing standard CCP messaging on Chinese modernization. During the event, CMG also announced several cooperation projects, including “A Look at China: Spanish Journalists’ China Tour” (一起看中國:西班牙記者中國), which would bring Spanish reporters to China for media reports on Chinese development; a CGTN digital exhibition on paintings from the Song dynasty; and an invitation for Spanish museums to participate in CMG’s National Treasure (國家寶藏) program, broadcast on CCTV-3 channel, which regularly showcases Chinese cultural highlights. Ten CMG-produced programs promoting Chinese modernization and Sino-Spanish cooperation were scheduled for broadcast across Spanish outlets, including Mediaset, EFE News Agency, and Barcelona Television

3rd BRICS Media Summit Held in South Africa

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On July 19, 2018, Xinhua News Agency (新华通讯社) and South Africa’s Independent Media co-hosted the 3rd BRICS Media Forum in Cape Town, South Africa. According to Xinhua sources, the event reportedly attracted attendance from 48 mainstream media organizations from the five BRICS countries and African nations, though Independent Online confirmed “38 mainstream media organisations from the BRICS bloc as well as African countries” attended. Xinhua reported that African media representatives expressed “expectations for strengthening cooperation with BRICS countries’ media” (期待与金砖国家媒体加强合作). A representative from Kenya’s The Standard (旗帜报) was quoted as saying that “Africa has its own stories to tell the world” (非洲有自己的故事要向世人讲述), echoing narratives promoted by Chinese media about African storytelling. The forum adopted the Cape Town Declaration 2018, which established commitments for content sharing and creating “a united news service between the various BRICS news services.”

Chinese Ambassador Outlines Bilateral Successes in Diario El Salvador

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On April 29, 2021, the state-funded newspaper Diario El Salvador published an extensive interview with the Chinese Ambassador to El Salvador, Ou Jianhong (欧箭虹). In the interview, the ambassador characterized the bilateral relationship as having “consolidated” following President Nayib Bukele’s 2019 state visit to China. She utilized the platform to push several key PRC strategic narratives: dismissing concerns of “secret agreements” by emphasizing transparency, highlighting record-breaking Salvadoran sugar exports to China (up 105.7 percent in 2020), and framing China’s “vaccine diplomacy” and infrastructure gifts — including a new National Library and a new National Stadium — as “disinterested cooperation.” Notably, the Ambassador praised the Bukele administration’s handling of the COVID-19 pandemic as a “global example.” This placement is an example of how China uses state-aligned local media to validate a partner government’s domestic performance while simultaneously promoting the benefits of aligning with the PRC’s geopolitical and economic framework.

Vietnamese Media Delegation Holds Talks With Fujian International Communication Center

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A delegation of Vietnamese mainstream news media organizations held talks with the Fujian International Communication Center (福建國際傳播中心) in Fuzhou on June 11, 2026. The Fujian International Communication Center was established on June 21, 2023, under the direction of the propaganda office of the Fujian CCP Committee and is operated by Fujian Media Group (福建省廣播影視集團). Lai Han (賴晗), general manager of Fujian New Era International Communication Center Co., Ltd. (福建新時代國際傳播中心有限公司), attended and spoke at the session, expressing interest in exchanging international communication experience and sharing content innovation and digital platform skills with the Vietnamese delegates. The session took place within the framework of the “2026–2027 China-Vietnam Tourism Cooperation Year” — a bilateral diplomatic initiative announced by Chinese President Xi Jinping and Vietnamese General Secretary and President Tô Lâm in April 2026 — and was framed by participants as an opportunity to jointly “tell the story” of Vietnam-China friendship and promote people-to-people ties. Participants discussed trends in digital and cross-border communication and exchanged experience in what the VNA described as promoting “the effectiveness of media information outreach.” The delegation also toured Fujian Media Group’s studio facilities.