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Activity Category: Media Engagement Activity

MailOnline and People’s Daily Sign Content-Sharing Agreement

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In April 2016, the British online newspaper MailOnline entered into a content-sharing arrangement with the People’s Daily, the official newspaper of the Chinese Communist Party. Under the deal, the two outlets agreed to exchange approximately 40 articles per week, covering current affairs, travel, and lifestyle, as well as content from both the Chinese and English editions of the Global Times (環球時報), a tabloid newspaper under the People’s Daily. Articles published under the agreement carried a disclosure banner identifying their origin. MailOnline publisher Martin Clarke, confirming the arrangement to The Guardian, said “there is no cash involved” and made the odd suggestion that the Party-run mouthpiece, which is generally full of highly specialized Chinese political discourse, would help the outlet “better understand the country’s social and political structures.” 

La República Signs Cooperation Deal with People’s Daily

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In September 2023, marking the 35th anniversary of China-Uruguay diplomatic relations, Uruguayan newspaper La República established cooperative relations with the People’s Daily, the flagship newspaper of the Central Committee of the Chinese Communist Party. China selected La República to develop a special publication on bilateral diplomatic relations, and the newspaper had a journalist training in Beijing at the time, publisher Juan Blanco stated in a September 11, 2023 People’s Daily interview. Blanco praised the Belt and Road News Network — operated by People’s Daily and hosted on its name servers — for providing “first-hand information from a truthful, reliable source issued from the origin.” Blanco said the newspaper expected “more cooperation with Chinese media.” The cooperation preceded Uruguay’s November 2023 state visit to China where President Lacalle Pou signed a Belt and Road cooperation plan. Blanco emphasized that ideological differences should not hinder cooperation, stating “people unite by other concepts” and media relationships form “the first encounter” of information exchange. The newspaper publishes China-related content nearly daily. Blanco participated in the February 2026 Belt and Road Media Cooperation Forum journalist delegation.

Visit by People’s Daily Editor to Thai Business Association

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In September 2014, Shan Chengbiao (單成彪), deputy editor-in-chief of People’s Daily Online, visited the Thai Chinese New Generation Business Association (泰國華人青年商會) in Bangkok along with several staff members including the People’s Daily Thailand bureau chief Shi Xiaohui (施曉慧). They were received by Li Guixiong (李桂雄), who served as president of the association. Li described People’s Daily and People’s Daily Online as “China’s most important and most influential media” and praised them for “thoroughly taking up their role as mouthpieces of the Party and the people.” The visit was part of broader media engagement efforts by People’s Daily, which serves as the official newspaper of the Central Committee of the Chinese Communist Party, to strengthen ties with overseas Chinese business organizations in Thailand.

BNR and CMG Sign a Cooperation Agreement

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On June 4, 2025, the Bulgarian National Radio (BNR) and the China Media Group (中央廣播電視總台) signed a cooperation agreement in Beijing. According to BRN, the deal encompasses the exchange of news, music, and digital media content, as well as radio programs and information in the fields of culture and tourism, and the joint implementation of media projects — though the announcement made no mention of what this would entail. The China Media Group operates more than 40 television channels and 17 radio frequency bands, and broadcasts in several languages, including Bulgarian.

CMG Signs MOU with Malaysian National News Agency

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On November 5, 2024, China Media Group (中央廣播電視總台) signed a Memorandum of Understanding with the Malaysian National News Agency (Bernama) during Malaysian Prime Minister Anwar Ibrahim’s four-day working visit to China. Both countries’ prime ministers witnessed the document exchange ceremony. The agreement establishes a routine cooperation mechanism between the two mainstream media organizations, focusing on content sharing, joint program production, and personnel exchanges. This partnership aims to expand cultural communication channels and contribute to the development of China-Malaysia relations. Bernama, Malaysia’s official news agency, was established by an Act of Parliament in 1967 and began operations in May 1968.

China Media Group Signs Cooperation With AFP

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On October 25, 2023, China Media Group (中央廣播電視總台) and Agence France-Presse (AFP) signed a cooperation agreement in Paris. The agreement aimed to “strengthen cooperation in new media, artificial intelligence and other aspects” by leveraging the 2024 Paris Olympics broadcast. Shen Haixiong (慎海雄), CMG’s President, said that this cooperation was among CMG’s priorities in 2023. During Shen’s trip to Europe, he also signed Olympic broadcasting agreements with the Paris 2024 Organizing Committee on October 23 and with the International Olympic Committee in Lausanne, Switzerland, on October 27.

Guangxi Radio and Television Does Deal with RTHK

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On September 18, 2025, the state-run Guangxi Radio and Television (廣西廣播電視台) and Hong Kong public broadcaster Radio Television Hong Kong (香港電台) signed a strategic memorandum of understanding regarding “program resources and talent exchange.” Held at the Nanning International Convention and Exhibition Center (南寧國際會展中心) during the 22nd China-ASEAN Expo (中國—東盟博覽會), the deal aimed to “tell China’s story well” to ASEAN nations, according to state media reports. This move directly echoed official external propaganda policies of the Chinese Communist Party leadership. The signing was witnessed by the National Radio and Television Administration (國家廣播電視總局), an agency under the Central Propaganda Department. This partnership sought to bolster media synergy between Guangxi and the Greater Bay Area, leveraging regional advantages to enhance cross-border cooperation and drive high-quality media development across the Southeast Asian region.

China Media Group and Class Editori Sign MoU

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On 26 June 2019, China Media Group president Shen Haixiong (慎海雄) and Class Editori CEO Paolo Panerai signed a new memorandum of understanding in Beijing. According to Cinitalia, the agreement covered cooperation in TV program co-production, 5G technology, and joint China-Italy media reporting. Both parties reportedly planned to collaborate on coverage of the 2022 Beijing and 2026 Milan Winter Olympics. The state-controlled China Media Group (中央廣播電視總台), which incorporates CCTV and numerous radio stations, would work with Class Editori’s multimedia platforms to promote content, including a 100-episode documentary “Da Chang’an a Roma.” Panerai expressed eagerness to introduce “the real, three-dimensional and objective China” to Italian audiences.

China Media Group Signs Cooperation MOU with Radiodiffusion Télévision Sénégalaise

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On September 4, 2024, Shen Haixiong (慎海雄), deputy head of the Central Propaganda Department and director of China Media Group (中央廣播電視總台), or CMG, signed a memorandum of understanding with Alioune Sall, Senegal’s minister of communication, telecommunications, and digital economy, in Beijing. The signing covered cooperation in news exchange, joint program production, personnel training, and technology innovation. The agreement was witnessed by Chinese President Xi Jinping and Senegalese President Bassirou Diomaye Faye, who was in Beijing for a state visit coinciding with the 9th Summit of the Forum on China-Africa Cooperation (中非合作論壇), or FOCAC, held September 4–6, 2024. The CMG report framed the agreement as contributing to “advancing bilateral relations to a new level.” Radiodiffusion Télévision Sénégalaise (塞內加爾國家電視台), or RTS, operates five television channels and multiple radio frequencies, broadcasting in French, Wolof, and other languages. The 2024 MOU built on an earlier agreement signed in July 2018, under which RTS agreed to air a dedicated “China Theater” (中國劇場) programming block featuring Chinese dramas, documentaries, films, and animation dubbed into French.