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Activity Category: Media Engagement Activity

Sichuan Daily and Radio Cooperativa Make Media Deal

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The Sichuan International Communication Center (四川國際傳播中心), operated by the Sichuan Daily Press Group (四川日報報業集團), hosted the signing of a news exchange agreement with Chile’s Radio Cooperativa on August 29, 2024, during the 2024 “Belt and Road” Media Cooperation Forum in Chengdu. The center, which claimed to reach “more than 20 million overseas users,” describes itself as a “key provincial professional institution” under Sichuan’s five-year plan for international communications. Radio Cooperativa, broadcasting since 1935, covers major Chilean cities and provides online content globally. The agencies said they would cooperate on “content interchange, personnel exchange, and activity planning” to promote what they called “people-to-people exchanges” and enhance the “Sino-Chilean Comprehensive Strategic Partnership,” which Chile and China established in 2016. The Sichuan center is part of China’s broader network of International Communication Centers established by provinces under central government supervision to coordinate foreign-directed media efforts.

Sichuan International Communication Center Signs MOU with Malaysian Association of Tour and Travel Agents

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The Sichuan International Communication Center (四川國際傳播中心), or SICC, a provincial-level international communication body launched in March 2022, signed a memorandum of understanding with the Malaysian Association of Tour and Travel Agents (馬來西亞旅遊業協會) in Kuala Lumpur. The agreement, announced on May 27, 2026, covers resource co-development, joint promotional activities, tourist referrals, service coordination, and policy innovation, with the stated aim of raising the international profile of both destinations and promoting people-to-people exchange. The Sichuan center cited the bilateral context of Xi Jinping’s April 2025 state visit to Malaysia — which it framed as launching a new “golden 50 years” of relations — and noted that a mutual visa-exemption agreement took effect on July 17, 2025. The center also promoted its inbound tourism platform, PandaGuide (熊貓指南), which it reported had attracted more than 1,801 groups of inbound tourists since visa transit policy changes. That same week, PandaGuide’s X account posted propaganda content tied to a Sichuan tour by Taiwanese internet celebrity Holger Chen (陳之漢), also known as “Guan Zhang” (館長), using the phrase “two shores are one family” (兩岸一家) and thanking him for “speaking up for cross-strait relations.”

China Media Group Launches APEC Content Distribution Initiative

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China Media Group (中央广播电视总台), also known as CMG, the state-run media conglomerate directly under the Central Propaganda Department, launched a distribution initiative on October 25 showcasing Chinese television programs across Asia-Pacific Economic Cooperation member economies. The programming rollout, running through December 2025, coincided with Chinese President Xi Jinping’s attendance at the 32nd APEC Economic Leaders’ Meeting in Gyeongju, South Korea, from October 30 to November 1, 2025. More than ten CMG productions, including a documentary series on Xi Jinping and Chinese modernization, aired on 22 mainstream media outlets across 14 countries, including Australia, Canada, Indonesia, South Korea, Russia, Thailand, and the United States. CMG Director Shen Haixiong (慎海雄) described the initiative as deepening cultural exchanges with Asia-Pacific nations. Partner broadcasters included Rossiyskaya Gazeta, Indonesia’s national broadcaster Radio Republik Indonesia, South Korea’s OBS, Thailand’s Thai PBS, and Peru’s national broadcasting group.

StarTimes Media and NRTA Sign Content Sharing Agreement

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China’s National Radio and Television Administration (國家廣播電視總局) and StarTimes Media Kenya signed a media cooperation agreement in Nairobi on July 1, 2024. NRTA Deputy Director Dong Xin (董新), who previously served as China Mobile CEO before his appointment to the media regulator in January 2024, said the deal would “help build bridges of friendship and mutual understanding” through content sharing, according to state media. The event launched “China TV Theater” and included a licensing agreement with Kenya’s Citizen Television for the drama series “Welcome to Milele Village” (歡迎來到麥樂村), which tells the story of Chinese medical teams working in Africa. Kenya’s Principal Secretary for Broadcasting and Telecommunications Edward Kisiang’ani said they hoped for “two-way exchanges” where “Kenyan content will also be viewed in China,” as reported by the outlet. The NRTA, controlled by the Chinese Communist Party’s Central Propaganda Department, actively promotes China’s international media partnerships through state-controlled entities and cultural exchanges.

NRTA Signs MOU with UAE Media Council

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On May 30, 2024, in Beijing, China’s National Radio and Television Administration (国家广播电视总局) and the United Arab Emirates Media Council signed a memorandum of understanding, witnessed by Chinese President Xi Jinping (习近平) and visiting UAE President Mohamed bin Zayed Al Nahyan. The agreement, signed by NRTA Director Cao Shumin (曹淑敏) and UAE National Media Office Director Abdullah, purportedly establishes cooperation in policy communication, content collaboration, program exchanges, personnel exchanges, technology applications, and industry development. According to the Chinese state-affiliated source, the UAE Media Council serves as the government authority responsible for media policy formulation and industry regulation, though the specific details of implementation and the practical scope of this media partnership remain unclear.

People’s Daily Signs Agreement with Lusa News Agency

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On June 2, 2016, the People’s Daily (人民日報), China’s official Communist Party newspaper, signed a cooperation agreement with Portugal’s national news agency Lusa in Beijing. Yang Zhenwu (楊振武), who served as president of People’s Daily from April 2014 to April 2018, and Teresa Marques, then president of Lusa’s Administrative Council, attended the signing ceremony. The agreement was signed during a Belt and Road Forum organized by the People’s Daily, part of the newspaper’s annual series of media cooperation forums launched in 2014 to promote collaboration among international media on China’s Belt and Road Initiative (一帶一路). Under the agreement, the outlets pledged to exchange news content and collaborate on Belt and Road reporting, with Marques noting Lusa could contribute coverage across Portuguese-speaking countries in Portugal, Africa, and Asia.

CMG Signs Media Cooperation Agreement with NMG

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Russia’s National Media Group (NMG) and China Media Group (中央廣播電視總台) signed a cooperation agreement on May 8, 2025, during Chinese President Xi Jinping’s visit to Moscow for Victory Day commemorations. The agreement covers content exchange, joint production, and technology sharing between the two state media entities. NMG’s CEO said the partnership was “an important step,” asserting (apparently citing social media views) that NMG’s animated series “Three Cats” (三只小猫) — a series by director Dmitry Vysotsky about a family of felines — has achieved “several billion views in China.” The signing coincided with an announcement that “Red Silk,” a Russian-Chinese detective film about 1927 Trans-Siberian Railway espionage, received China’s “dragon seal” certification, a difficult-to-obtain permit by film control authorities allowing unlimited theatrical distribution of films in the country.

CMG and Spanish Ministry of Culture Sign MOU

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On September 9, 2024, China Media Group (CMG) and Spain’s Ministry of Culture signed a memorandum for strategic cooperation on broadcasting and film production. According to a report from China Central Television, the state-run broadcaster under CMG, the memorandum establishes “a regular cooperation mechanism” for cultural heritage protection and personnel exchanges, and commits both parties to “joint production and broadcasting of cultural programs” (文化節目聯合制播). The deal means CMG can co-produce documentaries and content about Spanish culture and China-Spain relations that will be broadcast on CMG’s networks in China and internationally, while Spain’s Ministry of Culture gains access (in principle) to CMG’s production resources and Chinese broadcast markets. Chinese Premier Li Qiang and Spanish Prime Minister Pedro Sánchez witnessed the signing during Sánchez’s second official visit to China. 

China’s Ambassador Touts CCP Success in Portuguese Media

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On June 18, 2021, the Chinese Ambassador to Portugal, Zhao Bentang (趙本堂), published a signed article in the Portuguese newspaper Jornal de Notícias titled “Why has the Communist Party of China been able to gain power and maintain long-term governance in China?” (中國共產黨為什麼能夠在中國取得政權並長期執政？). The article presented the official Chinese Communist Party narrative on its hundred-year history, arguing that the CCP’s success in recent decades stems from adapting Marxism to Chinese conditions, prioritizing people’s interests over special interest groups, embracing reform and openness, learning from global civilizations, and demonstrating international responsibility through peaceful development and multilateral cooperation.​​​​​​​​​​​​​​​​ In an oft-used CCP argument against concerns stemming from China’s global engagement, Zhao said that China does not “import” foreign models and does not “export” (輸出) the China Model.