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Activity Category: Media Engagement Activity

Russian Cultural Center Hosts Chinese Journalists in Beijing

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On February 6, 2026, the Russian Cultural Center in Beijing (北京俄羅斯文化中心) held a New Year media exchange event, at which center director Tatiana Urzhumtseva (吴丹娜), a Russian embassy counselor, presented certificates of appreciation to Chinese media outlets including Xinhua News Agency, People’s Daily Overseas Edition, Global Times Online, China Youth Daily, China.com, Sina, and the Hong Kong-based Zhongwai News Agency (中外新闻社), an official news service launched by the Hong Kong SAR government in 2001 with a bureau in Beijing. Urzhumtseva stated that in 2025 the center held over 300 events with more than 150,000 participants, co-published more than 9,000 content items with media partners, and reached over 22 million people online. She noted that 2026 marks the launch of the “China-Russia Education Year” (中俄教育年).

London Tech Week Partners with Nouvelles d’Europe

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In August 2025, London Tech Week announced a partnership with Nouvelles d’Europe (歐洲時報), designating the Chinese-language newspaper, which is linked to China’s United Front Work Department, as the sole Chinese-language media partner for its 2026 edition. According to Nouvelles d’Europe, the arrangement aims to facilitate exchanges between Chinese enterprises, entrepreneurs, and investors with UK and global markets, and will provide bilingual Chinese-English content alongside dedicated national exhibition spaces for Chinese enterprises at the event. The 2026 edition is also set to launch what the outlet describes as an “Asia-Europe Innovation Corridor” centered on China, to promote cooperation among enterprises, investors, and policymakers.

MailOnline and People’s Daily Sign Content-Sharing Agreement

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In April 2016, the British online newspaper MailOnline entered into a content-sharing arrangement with the People’s Daily, the official newspaper of the Chinese Communist Party. Under the deal, the two outlets agreed to exchange approximately 40 articles per week, covering current affairs, travel, and lifestyle, as well as content from both the Chinese and English editions of the Global Times (環球時報), a tabloid newspaper under the People’s Daily. Articles published under the agreement carried a disclosure banner identifying their origin. MailOnline publisher Martin Clarke, confirming the arrangement to The Guardian, said “there is no cash involved” and made the odd suggestion that the Party-run mouthpiece, which is generally full of highly specialized Chinese political discourse, would help the outlet “better understand the country’s social and political structures.” 

Chinese Vocational Workshop Launched in Ethiopia

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On February 5, 2026, Hunan Biological and Electromechanical Polytechnic College (湖南生物機電職業技術學院) signed a cooperation agreement with Gofa Industrial College in Addis Ababa, Ethiopia, establishing a “‘Chinese + Vocational Skills’ Yadis Workshop,” according to an announcement on the Chinese institution’s website. The partnership was explicitly framed as “actively responding to the Belt and Road Initiative” and advancing China’s vocational education model abroad. The Chinese representative emphasized “sharing China’s advanced experience” in agricultural technology and vocational methods. The agreement includes teacher exchanges and curriculum development aligned with Chinese technical standards, positioning such partnerships as development solutions for African countries and reflecting broader Chinese public diplomacy efforts to promote its development model in the region.

Sino-Spanish Cultural Exchange Event Held in Madrid

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On July 29, 2024, the China Media Group (CMG) hosted a cultural exchange event in Madrid titled “China’s deepening reform in the new era” as part of Beijing’s broader effort to shape international media narratives following the Third Plenum – a gathering of the Central Committee of the Chinese Communist Party traditionally focused on economic policy. Speakers included Shen Haixiong (慎海雄), CMG president; José Luis Centella, president of the Communist Party of Spain; and Yao Jing (姚敬), Chinese ambassador to Spain. Shen said that China’s reforms would bring “more opportunities” to the world, echoing standard CCP messaging on Chinese modernization. During the event, CMG also announced several cooperation projects, including “A Look at China: Spanish Journalists’ China Tour” (一起看中國:西班牙記者中國), which would bring Spanish reporters to China for media reports on Chinese development; a CGTN digital exhibition on paintings from the Song dynasty; and an invitation for Spanish museums to participate in CMG’s National Treasure (國家寶藏) program, broadcast on CCTV-3 channel, which regularly showcases Chinese cultural highlights. Ten CMG-produced programs promoting Chinese modernization and Sino-Spanish cooperation were scheduled for broadcast across Spanish outlets, including Mediaset, EFE News Agency, and Barcelona Television

La República Signs Cooperation Deal with People’s Daily

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In September 2023, marking the 35th anniversary of China-Uruguay diplomatic relations, Uruguayan newspaper La República established cooperative relations with the People’s Daily, the flagship newspaper of the Central Committee of the Chinese Communist Party. China selected La República to develop a special publication on bilateral diplomatic relations, and the newspaper had a journalist training in Beijing at the time, publisher Juan Blanco stated in a September 11, 2023 People’s Daily interview. Blanco praised the Belt and Road News Network — operated by People’s Daily and hosted on its name servers — for providing “first-hand information from a truthful, reliable source issued from the origin.” Blanco said the newspaper expected “more cooperation with Chinese media.” The cooperation preceded Uruguay’s November 2023 state visit to China where President Lacalle Pou signed a Belt and Road cooperation plan. Blanco emphasized that ideological differences should not hinder cooperation, stating “people unite by other concepts” and media relationships form “the first encounter” of information exchange. The newspaper publishes China-related content nearly daily. Blanco participated in the February 2026 Belt and Road Media Cooperation Forum journalist delegation.

China and Spain Launch Anniversary Series

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On March 30, 2023, China Media Group and Spain’s Ministry of Culture launched “China-Spain Cultural Journey” (中西文化之旅), a series of programs marking the 50th anniversary of China-Spain diplomatic relations. According to Wen Wei Po, the programs will be broadcast through CGTN and Spanish partners, including TVE, Telemadrid, Televisión de Extremadura, Canal Sur, and Britel Media Group. The initiative includes the documentary “From Beijing to Madrid,” which profiles individuals across politics, economics, sports, and arts to illustrate bilateral cooperation. Shen Haixiong (慎海雄), president of China Media Group; Spain’s minister of culture and sports, Miquel Iceta; China’s ambassador to Spain, Wu Haitao (吳海濤); and Spanish Ambassador to China Rafael Dezcallar, delivered video messages during the launch. Chinese official messaging focused on the Belt and Road Initiative and emphasized “mutual learning among civilizations” (文明互鑒), employing a more recent addition to the CCP lexicon. 

Foreign Journalists Tour Chinese Industry Sites During Belt and Road Media Forum

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Organized around the 2025 Belt and Road Media Cooperation Forum (2025″一带一路”媒体合作论坛), a joint Chinese and foreign media interview team (中外媒体联合采访团) conducted multi-city site visits across China — reported in the CCP’s official People’s Daily on February 12, 2026. The government-facilitated journalist delegation toured five locations: State Power Investment’s Shizitan Hydroelectric Station in Chongqing, China Overseas Land’s Daji Lane commercial district (中海大吉巷商圈) in Beijing, Yili’s Yunnan dairy factory, Fenjiu Group’s distillery in Shanxi, and Great Wall Motors’ Xushui plant in Hebei. Participating foreign media included outlets from Georgia, Azerbaijan, Pakistan, Argentina, Peru, Uruguay, Cuba, Kazakhstan, South Africa, Botswana, Tanzania, and Lesotho. “In China, I saw the process of technological development. The Shizitan Hydropower Station is evidence of modernized development,” said Catherine Gulua, founder and editor-in-chief of Georgia’s Mutavari Media Center, on her third documented China visit since 2023. A previous journalist tour, including Gulua, provided a clear opportunity for Chinese state media to promote positive views of the country in the voice of visiting journalists, a common tactic for organized tours, which are not purely educational.

CMG and Belarus National TV Sign Deepened Cooperation Agreement

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Belteleradio Company, Belarus’s state-controlled broadcasting monopoly, signed a deepened cooperation agreement with the state-run China Media Group on September 2, 2025, during the Shanghai Cooperation Organization (SCO) summit in Tianjin. The agreement was among 14 bilateral media cooperation deals CMG struck with broadcasters from 13 countries during the summit, covering news reporting, joint programming, cultural activities, technological innovation, industry development, personnel exchanges, and media resource sharing. The CMG partnership with Belteleradio is part of China’s broader efforts to strengthen SCO media cooperation.