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Activity Type: Media Cooperation Agreement

Xinhua and Athens Macedonian News Agency Sign Cooperation

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On July 4, 2016, China’s state-run Xinhua News Agency and Greece’s Athens-Macedonian News Agency (AMNA) signed a cooperation agreement in Athens during a ceremony at the General Secretariat for Information and Communication. Xinhua editor-in-chief He Ping (何平) and AMNA President Michalis Psilos participated in the signing, with Chinese Ambassador to Greece Zou Xiaoli present. According to Xinhua’s account, the two officials later met in Beijing in July 2016, where He Ping suggested they “strengthen cooperation in areas including information, resources, and personnel exchanges” to “help deepen the China-Greece comprehensive strategic partnership.” Psilos called the agreement “a strategic milestone” and expressed hope that it would “enable more Greek people to know about China via the state-run media.”

StarTimes Media and NRTA Sign Content Sharing Agreement

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China’s National Radio and Television Administration (國家廣播電視總局) and StarTimes Media Kenya signed a media cooperation agreement in Nairobi on July 1, 2024. NRTA Deputy Director Dong Xin (董新), who previously served as China Mobile CEO before his appointment to the media regulator in January 2024, said the deal would “help build bridges of friendship and mutual understanding” through content sharing, according to state media. The event launched “China TV Theater” and included a licensing agreement with Kenya’s Citizen Television for the drama series “Welcome to Milele Village” (歡迎來到麥樂村), which tells the story of Chinese medical teams working in Africa. Kenya’s Principal Secretary for Broadcasting and Telecommunications Edward Kisiang’ani said they hoped for “two-way exchanges” where “Kenyan content will also be viewed in China,” as reported by the outlet. The NRTA, controlled by the Chinese Communist Party’s Central Propaganda Department, actively promotes China’s international media partnerships through state-controlled entities and cultural exchanges.

China Media Group and Vietnam Television Sign Cooperation Agreement

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China Media Group (中央廣播電視總台) and Vietnam Television (越南電視台) signed a cooperation memorandum on August 19, 2024, during Vietnamese Communist Party General Secretary and President To Lam’s (蘇林) state visit to China. Chinese President Xi Jinping (習近平) and To Lam witnessed the signing. The agreement outlines plans for content exchange, joint productions, and technical cooperation. State media claims this will “contribute to the foundation of public support” for China-Vietnam relations and “promote traditional friendship.” China Media Group, formed in March 2018 from the merger of CCTV, China National Radio, and China Radio International, operates under direct control of the Chinese Communist Party’s Central Publicity Department. Vietnam Television operates nine free public channels and three paid platforms. The memorandum represents increased media coordination between the two countries.

Content Cooperation Between Literarni Noviny and Guangming Daily

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A Guangming Daily (光明日報) delegation visited the Czech Central European News Agency in July 2019, where the collaboration with Czech publication Literární noviny was characterized as “part of the country’s large-scale foreign propaganda work” (國家大外宣工作). The partnership included a Czech-language supplement called “Dossier” featuring content about traditional Chinese medicine, Shanghai, and Zhejiang province that published three issues with many articles written by Czech journalists and writers. The delegation, including Zhang Yeqing (張業清), Tan Limin (譚莉敏), Song Leyong (宋樂永) and Liu Jiaming (劉家銘), also met with representatives of the official China News Service Prague bureau. The lunch meeting at the Huanghe Restaurant included restaurant owner Xia Kangping (夏康平), Grant European Chamber of Commerce President Jia Jianping (賈建平), and Guangming Daily‘s current Prague correspondent Zhong Weikai (仲偉凱).

Arab League and China Media Group Sign Cooperation Agreement

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On July 30, 2024, the Arab League (阿拉伯國家聯盟) and China Media Group (中央廣播電視總台) signed a memorandum of understanding to collaborate on documentary archives, content production, media technology, and personnel exchanges, expanding China’s media footprint across Arab nations. The two organizations planned to produce a documentary for the 20th anniversary of the China-Arab States Cooperation Forum, scheduled to premiere at the 2026 China-Arab Summit. Shen Haixiong (慎海雄), deputy head of the CPC Central Committee Publicity Department and CMG president, met with Arab League Secretary-General Ahmed Aboul Gheit to discuss cultural and media cooperation. In language typical of such diplomatic exchanges, Gheit praised China-Arab cooperation and “commended CMG’s achievements in media technologies.” Echoing Beijing’s preferred narrative about China’s global role, Gheit also expressed confidence that “China’s comprehensive reforms would bring new impetus to global development.”

CCP Media Group Launches Column in German Paper

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China Media Group (CMG) (中央廣播電視總台) and Germany’s Berliner Zeitung (柏林日報) launched a new column in November 2024 called “China Perspective,” featuring articles by CMG reporters. The column’s first piece, published on November 16, analyzed Volkswagen’s factory closures while highlighting China’s developments in electric vehicles. A second article, published on November 30, discussed the C919 commercial airliner and promoted Beijing’s narrative that China is “becoming an important global player” in aviation, citing developments in fighter jets and transport aircraft. CMG, which is under direct control of the Central Propaganda Department of the Chinese Communist Party, frames this collaboration as providing Germans with “a new channel to understand China.” In reality, this partnership represents what analysts have identified as China’s “borrowed boat” strategy—a documented approach of utilizing foreign media platforms to advance state messaging internationally through content placement arrangements.

Xinhua and Europa Press Sign Strategic Partnership

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On October 25, 2019, China’s Xinhua News Agency (新華社) and Spain’s Europa Press announced a collaboration agreement that both parties described as “a privileged broadcast channel” for Spain in China. Europa Press, Spain’s largest private news agency, partnered with the Chinese state-run agency in what Xinhua characterizes as part of its broader external propaganda. The agreement aimed to provide dual benefits: offering Spanish institutions and businesses a distribution channel to China and internationally through Xinhua, while increasing Chinese news coverage in Europa Press’s International Service. This partnership reflects Xinhua’s broader strategy of establishing content-sharing agreements with international news agencies worldwide, which critics have noted can facilitate the dissemination of Chinese government messaging to global audiences.

Voice of Vietnam and China Media Group Signed a Cooperation Agreement

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Voice of Vietnam (越南之聲廣播電台) and China Media Group (中央廣播電視總台) signed a cooperation agreement on April 14, 2025, during Chinese President Xi Jinping’s (習近平) state visit to Vietnam. The agreement, marking the 75th anniversary of Vietnam-China diplomatic relations established on January 18, 1950, aims to “strengthen bilateral media relations through joint reporting on significant developments in Vietnam-China relations,” according to VOV. The cooperation framework includes exchanging and co-producing media content, supporting reporters from both organizations, conducting staff training exchanges, and sharing communication technology. This collaboration aligns with the “Humanitarian Exchange Year 2025” initiatives and follows VOV’s working visit to CMG headquarters in Beijing in March 2025. The timing coincides with Xi’s broader Southeast Asian tour aimed at strengthening regional ties amid escalating US-China trade tensions.

China and Cambodia Sign Broadcasting Cooperation Plan

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China’s National Radio and Television Administration (NRTA) (國家廣播電視總局) and Cambodia’s Ministry of Information signed an action plan (2025-2026) for broadcasting cooperation during President Xi Jinping’s (習近平) state visit to Cambodia on April 17. The plan outlines 13 collaborative projects spanning audiovisual policy communication, personnel exchanges, and content and technology industry cooperation. Projects include co-producing documentaries “The Story of Peace—Traveling with Zheng He” (和的故事—跟著鄭和遊山海) and “Neighborliness·Cambodia” (睦鄰·柬埔寨), and launching a Cambodian language version of the Lancang-Mekong Audiovisual App. The content selection reflects Beijing’s historical narratives and regional connectivity themes that serve its strategic messaging objectives. The agreement was part of 37 cooperation documents signed during Xi’s two-day visit, which concluded his three-nation Southeast Asian tou,r including Vietnam and Malaysia.