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Activity Type: Media Cooperation Agreement

Xinhua and Europa Press Sign Strategic Partnership

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On October 25, 2019, China’s Xinhua News Agency (新華社) and Spain’s Europa Press announced a collaboration agreement that both parties described as “a privileged broadcast channel” for Spain in China. Europa Press, Spain’s largest private news agency, partnered with the Chinese state-run agency in what Xinhua characterizes as part of its broader broader external propaganda The agreement aimed to provide dual benefits: offering Spanish institutions and businesses a distribution channel to China and internationally through Xinhua, while increasing Chinese news coverage in Europa Press’s International Service. This partnership reflects Xinhua’s broader strategy of establishing content-sharing agreements with international news agencies worldwide, which critics have noted can facilitate the dissemination of Chinese government messaging to global audiences.

Voice of Vietnam and China Media Group Signed a Cooperation Agreement

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Voice of Vietnam (越南之聲廣播電台) and China Media Group (中央廣播電視總台) signed a cooperation agreement on April 14, 2025, during Chinese President Xi Jinping’s (習近平) state visit to Vietnam. The agreement, marking the 75th anniversary of Vietnam-China diplomatic relations established January 18, 1950, aims to “strengthen bilateral media relations through joint reporting on significant developments in Vietnam-China relations,” according to VOV. The cooperation framework includes exchanging and co-producing media content, supporting reporters from both organizations, conducting staff training exchanges, and sharing communication technology. This collaboration aligns with the “Humanitarian Exchange Year 2025” initiatives and follows VOV’s working visit to CMG headquarters in Beijing in March 2025. The timing coincides with Xi’s broader Southeast Asian tour aimed at strengthening regional ties amid escalating US-China trade tensions.

China and Vietnam Sign MoU on Media Cooperation

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On April 14, 2025, a memorandum of understanding (MoU) between Nanning Media Center (南宁市融媒体中心) and Hanoi Radio and Television (越南河内广播电视台) was signed during the “Audiovisual China in Vietnam” (视听中国·走进越南) event. It establishes cooperation in five key areas: mutual translation and broadcasting of programs (视听节目互译互播), joint production of content (视听栏目合拍共建), cultural exchange activities (文化交流活动合作), talent visits between organizations (人才交流互访), and other practical collaborations in the audiovisual field. This agreement furthers China-Vietnam media relations during the 75th anniversary of diplomatic relations and the “China-Vietnam Year of Humanistic Exchange” (中越人文交流年).”

China and Cambodia Sign Broadcasting Cooperation Plan

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China’s National Radio and Television Administration (NRTA) (國家廣播電視總局) and Cambodia’s Ministry of Information signed an action plan (2025-2026) for broadcasting cooperation during President Xi Jinping’s (習近平) state visit to Cambodia on April 17. The plan outlines 13 collaborative projects spanning audiovisual policy communication, personnel exchanges, and content and technology industry cooperation. Projects include co-producing documentaries “The Story of Peace—Traveling with Zheng He” (和的故事—跟著鄭和遊山海) and “Neighborliness·Cambodia” (睦鄰·柬埔寨), and launching a Cambodian language version of the Lancang-Mekong Audiovisual App. The content selection reflects Beijing’s historical narratives and regional connectivity themes that serve its strategic messaging objectives. The agreement was part of 37 cooperation documents signed during Xi’s two-day visit, which concluded his three-nation Southeast Asian tou,r including Vietnam and Malaysia.

CMG Signs Deal With Greek Media at Bilateral Dialogue

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On October 30, 2023, China Media Group (中央廣播電視總台) hosted a “China-Greece Belt and Road Dialogue” (中國希臘”一帶一路”對話會) in Athens. The event was attended by former Greek President Prokopis Pavlopoulos, who served as president from 2015 to 2020, China Media Group President Shen Haixiong (慎海雄), who has headed the umbrella state media organization since 2018, Greek Tourism Minister Vasilis Kikilias, who served in that role from August 2021 to March 2023, and Chinese Ambassador to Greece Xiao Junzheng (肖軍正). During the event, CMG signed a cooperation memorandum with Greece’s largest financial media outlet, Shipping and Business News (航運與商業報), covering international news reporting and financial content collaboration. CMG also exchanged an agreement with Greek satellite platform NOVA to broadcast CGTN English and Documentary channels in Greece. Greek Culture Minister Lina Mendoni (麗娜·門佐尼) announced plans for a comprehensive cooperation memorandum with CMG covering multiple joint cultural projects.

CMG Signs MOU with Brazilian Culture Ministry

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On November 18, 2024, China Media Group (中央廣播電視總台) signed a Memorandum of Understanding with Brazil’s Ministry of Culture in Rio de Janeiro. The agreement was signed by CMG President Shen Haixiong (慎海雄) and Brazilian Culture Minister Margareth Menezes, establishing cooperation in audiovisual production, cultural heritage promotion, and technical exchanges. The signing took place amid what Shen described as a “new golden 50 years” of China-Brazil diplomatic relations under the leadership of Presidents Xi Jinping and Luiz Inácio Lula da Silva. The collaboration will focus on film market development, media co-production, cultural heritage preservation, and tourism promotion to strengthen people-to-people connections between the nations. Menezes, who became Brazil’s first Black woman Culture Minister in 2023, emphasized the partnership’s importance for “Global South” nations pursuing mutual understanding and development.

CMG Signs Cooperation MOU with Thailand TV5

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On October 18, 2023, China Media Group (CMG) signed a Memorandum of Understanding with Thailand’s Public Relations Department (民众联络厅) during Thai Prime Minister Srettha Thavisin’s attendance at the third Belt and Road International Cooperation Summit Forum in Beijing. CMG President Shen Haixiong (慎海雄), who serves as vice minister of the Publicity Department of the Chinese Communist Party, and Thai Minister of Prime Minister’s Office Pongphet Chunlayadej (庞珮·春拉晔) formalized the partnership to enhance media collaboration between the two organizations. Thailand’s Public Relations Department, which operates under the supervision of the Prime Minister’s Office and oversees multiple official media outlets including the National Broadcasting Services of Thailand, represents a key governmental communications authority. The agreement establishes mechanisms for regular cooperation, news reporting collaboration, personnel exchanges and training, and media technology sharing to “endow ‘Thailand-China Family’ with new era significance,” according to the announcement, marking an expansion of China’s media cooperation with ASEAN partners under the Belt and Road Initiative (一带一路).

CMG Opens Bureau in Nauru

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On January 24, 2024, China Media Group (中央廣播電視總台) inaugurated its 192nd overseas bureau in Nauru, coinciding with the restoration of diplomatic ties between the two countries. The ceremony at the Nauru Presidential Office was attended by Nauru’s Media Minister Shadlog Bernicke (沙德羅德·貝尼克), who reportedly “welcomed” the Chinese media presence. CMG and Nauru’s Media Department (瑙魯媒體部) signed a “cooperation memorandum” that Chinese officials claimed would “promote mutual trust” and “create a new situation for media cooperation.” According to Chinese state media, this marks the “first media cooperation agreement” since China and Nauru resumed diplomatic relations on January 24, following Nauru’s decision to cut ties with Taiwan just days after Taiwan’s presidential election.

China and Nigeria Advance Media Cooperation Agreement

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On March 6, 2025, Chinese Ambassador to Nigeria Yu Dunhai (于敦海) met with Nigeria’s Information and National Orientation Minister Mohammed Idris in Abuja. Ambassador Yu stated that during the China-Africa Cooperation Forum (FOCAC) Beijing Summit in 2024, President Xi Jinping and Nigerian President Bola Tinubu jointly announced the elevation of China-Nigeria relations to a comprehensive strategic partnership. Yu emphasized China’s commitment to implementing agreements from the summit, particularly the television, broadcasting, and news media cooperation memorandum signed during the September 2024 meetings. Minister Idris, who serves as publisher of Blueprint newspaper and chairman of WE FM, expressed Nigeria’s commitment to strengthening media cooperation with China and implementing the bilateral agreements signed by both presidents.