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Activity Type: Placement of PRC Party-State Content

China Hosts Salvadoran Journalists for “Two Sessions” Press Tour

In March 2026, the PRC invited a select group of Salvadoran journalists, primarily from state-aligned outlets, to cover the annual “Two Sessions” political event in Beijing. Such invitations generally include all-expenses-paid travel and “capacity building” workshops that emphasize the successes of the Chinese socialist model. By providing exclusive access to high-level political meetings, the PRC ensures that the resulting coverage in El Salvador mirrors the official Chinese perspective on sensitive topics like the “One China” principle and Chinese investments and infrastructure support that, some critics argue, serve geopolitical objectives that could be damaging to the country.

Chinese Premier Publishes Article in Thai Media Outlets

Chinese Premier Li Keqiang (李克強) published a signed article in five Thai newspapers on November 2, 2019, ahead of attending East Asian cooperation leaders’ meetings in Bangkok. The piece appeared in Matichon, Khaosod, Prachachat, Bangkok Post and Sing Sian Rit Pao (星暹日報). Li’s article discussed China-ASEAN economic ties, noting China had been ASEAN’s largest trading partner for ten consecutive years while ASEAN became China’s second-largest trading partner in 2019. He mentioned ongoing South China Sea negotiations and highlighted the upcoming 45th anniversary of China-Thailand diplomatic relations in 2020. The piece was published as Li prepared for his third official visit to Thailand as the premier.

Chinese Ambassador Outlines Bilateral Successes in Diario El Salvador

On April 29, 2021, the state-funded newspaper Diario El Salvador published an extensive interview with the Chinese Ambassador to El Salvador, Ou Jianhong (欧箭虹). In the interview, the ambassador characterized the bilateral relationship as having “consolidated” following President Nayib Bukele’s 2019 state visit to China. She utilized the platform to push several key PRC strategic narratives: dismissing concerns of “secret agreements” by emphasizing transparency, highlighting record-breaking Salvadoran sugar exports to China (up 105.7 percent in 2020), and framing China’s “vaccine diplomacy” and infrastructure gifts — including a new National Library and a new National Stadium — as “disinterested cooperation.” Notably, the Ambassador praised the Bukele administration’s handling of the COVID-19 pandemic as a “global example.” This placement is an example of how China uses state-aligned local media to validate a partner government’s domestic performance while simultaneously promoting the benefits of aligning with the PRC’s geopolitical and economic framework.

Albania Signs Broadcasting Agreement with NRTA

On October 19, 2019, Albania’s public broadcaster, Radio Televizioni Shqiptar, and China’s National Radio and Television Administration (国家广播电视总局), a ministry-level agency under the CCP’s Central Propaganda Department supervising state-run television and radio enterprises, signed an agreement to broadcast Chinese television programs in Tirana, the Albanian capital. The deal granted the Albanian broadcaster rights to air “China: Time of Xi” (习近平治国方略:中国这五年), a joint production between Discovery Networks and China’s State Council Information Office that highlighted — and lauded — President Xi Jinping’s policies, as well as the feature film “Kids of Wuzhumuqin Town” (烏珠穆沁的孩子) a children’s drama about Mongolian culture and youth sports. The Chinese Ambassador to Albania stated that the documentary would “open a new window for Albanians to know China.” The agreement also covered cooperation on exchanging television productions, documentaries, cartoons, and staff training.

La República Signs Cooperation Deal with People’s Daily

In September 2023, marking the 35th anniversary of China-Uruguay diplomatic relations, Uruguayan newspaper La República established cooperative relations with the People’s Daily, the flagship newspaper of the Central Committee of the Chinese Communist Party. China selected La República to develop a special publication on bilateral diplomatic relations, and the newspaper had a journalist training in Beijing at the time, publisher Juan Blanco stated in a September 11, 2023 People’s Daily interview. Blanco praised the Belt and Road News Network — operated by People’s Daily and hosted on its name servers — for providing “first-hand information from a truthful, reliable source issued from the origin.” Blanco said the newspaper expected “more cooperation with Chinese media.” The cooperation preceded Uruguay’s November 2023 state visit to China where President Lacalle Pou signed a Belt and Road cooperation plan. Blanco emphasized that ideological differences should not hinder cooperation, stating “people unite by other concepts” and media relationships form “the first encounter” of information exchange. The newspaper publishes China-related content nearly daily. Blanco participated in the February 2026 Belt and Road Media Cooperation Forum journalist delegation.

Xinjiang Associations and Nan Hai Media Host New Year Gala

A gala performance for the Lunar New Year was held in Sydney on February 8, 2016, showcasing Xinjiang culture to overseas Chinese communities. The event was co-organized by the Australian Chinese Arts and Literature Association (澳華文聯), Australia’s Nanhai Media (南海傳媒), and the Australia-China Xinjiang Association (澳大利亞中國新疆聯誼會). The evening featured top Xinjiang artists performing Uyghur songs, dances, instrumental music, and variety performances, including selections from the Twelve Muqam, designated a UNESCO World Heritage in 2005. The “Cultural China, Charming Xinjiang” touring program, launched in 2006, had previously performed in Pakistan, Kazakhstan, Turkey, India, and Malaysia, reaching over 70,000 audience members.

Chinese Ambassador Pens Article for Senegalese Media

On December 15, 2025, the Chinese Ambassador to Senegal  published a signed article in Senegalese newspapers Le Soleil and Le Quotidien, promoting the “Initiative on Cooperation Supporting Modernization in Africa,” a joint framework launched by China and South Africa at the November 22, 2025, G20 summit in Johannesburg. The article outlined six principles: “justice and fairness,” “openness and win-win,” “people-centered,” “diversity and inclusiveness,” “ecological friendliness,” and “peace and security”—rhetoric consistent with China’s  framing of Africa engagement through concepts like “amity, equality, win-win, common development.” The ambassador wrote that the Global South “can completely achieve leapfrog development through its own efforts,” positioning Chinese modernization as an alternative development model. 

China Media Group Launches APEC Content Distribution Initiative

China Media Group (中央广播电视总台), also known as CMG, the state-run media conglomerate directly under the Central Propaganda Department, launched a distribution initiative on October 25 showcasing Chinese television programs across Asia-Pacific Economic Cooperation member economies. The programming rollout, running through December 2025, coincided with Chinese President Xi Jinping’s attendance at the 32nd APEC Economic Leaders’ Meeting in Gyeongju, South Korea, from October 30 to November 1, 2025. More than ten CMG productions, including a documentary series on Xi Jinping and Chinese modernization, aired on 22 mainstream media outlets across 14 countries, including Australia, Canada, Indonesia, South Korea, Russia, Thailand, and the United States. CMG Director Shen Haixiong (慎海雄) described the initiative as deepening cultural exchanges with Asia-Pacific nations. Partner broadcasters included Rossiyskaya Gazeta, Indonesia’s national broadcaster Radio Republik Indonesia, South Korea’s OBS, Thailand’s Thai PBS, and Peru’s national broadcasting group.

Chongqing ICC Signs Distribution Deal with Sri Lanka Mirror

On April 1, 2025, Chongqing’s Western International Communication Center (西部国际传播中心), or WICC, launched a dedicated channel for its English-language program Let’s Meet on Sri Lanka Mirror, a Colombo-based bilingual news outlet that describes itself as “a reliable, unbiased and reputed news company.” According to a report by iChongqing, a platform operated by the ICC, the launch marked the first overseas “station” of the WICC’s Let’s Meet Online TV platform, which the center says it plans to expand to additional international media outlets as part of its effort to build what it describes as “a new global communication network.” Sri Lanka Mirror carries WICC-produced content — including episodes featuring foreign influencers hosted by the center on organized visits to Chongqing — without apparent disclosure of the content’s origins in a Chinese state-affiliated propaganda operation. A full list of the center’s overseas media partners has not been made public.