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Activity Type: Placement of PRC Party-State Content

Xinhua and Diario El Salvador Launch Joint Media Compendium

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On September 27, 2024, the state-funded Diario El Salvador and China’s Xinhua News Agency formally presented a joint publication titled “Reportajes de encuentros: la relación China-El Salvador” (Encounter Reports: The China-El Salvador Relationship). A related promotion appeared on Diario El Salvador‘s Instagram account. The presentation took place at the editorial offices of Diario El Salvador and was attended by its editorial director, Luis Laínez. The compendium features reports from Salvadoran journalists who traveled to China, alongside Xinhua content translated for a local audience covering sectors like technology, electromobility, and infrastructure. The event coincided with the 75th anniversary of the PRC and the 6th anniversary of bilateral ties, serving as a formalization of content-sharing between the two state-aligned entities.

Chinese Ambassador Outlines Bilateral Successes in Diario El Salvador

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On April 29, 2021, the state-funded newspaper Diario El Salvador published an extensive interview with the Chinese Ambassador to El Salvador, Ou Jianhong (欧箭虹). In the interview, the ambassador characterized the bilateral relationship as having “consolidated” following President Nayib Bukele’s 2019 state visit to China. She utilized the platform to push several key PRC strategic narratives: dismissing concerns of “secret agreements” by emphasizing transparency, highlighting record-breaking Salvadoran sugar exports to China (up 105.7 percent in 2020), and framing China’s “vaccine diplomacy” and infrastructure gifts — including a new National Library and a new National Stadium — as “disinterested cooperation.” Notably, the Ambassador praised the Bukele administration’s handling of the COVID-19 pandemic as a “global example.” This placement is an example of how China uses state-aligned local media to validate a partner government’s domestic performance while simultaneously promoting the benefits of aligning with the PRC’s geopolitical and economic framework.

Tianjin University Faculty Push State Line in Congo Op-Ed

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On March 6, 2026, Sun Xiaohan (孫小涵), a faculty member at Tianjin University’s School of Foreign Languages (外國語學院) and Global South Institute (全球南方研究院), co-authored an op-ed with the institute’s executive director, Professor Wang Zhan (王戰), published in Forum des As — the Democratic Republic of Congo’s most widely circulated mainstream newspaper. The piece, titled “Consolidating the Forces of Global Good Governance, Strengthening the Foundations of Multilateralism,” argued for the importance of the “Group of Friends for Global Governance” (全球治理之友小組) — a China-initiated diplomatic grouping framed around multilateralism, world peace, and development — for global stability and development. The Tianjin University Global South Institute, which describes its mission as serving Chinese national strategy while cultivating internationally oriented talent, has positioned itself as a think tank focused on area studies and China’s external communications outreach across Global South countries.

Ambassador Zhang Yanhui Publishes Signed Article in Diario El Salvador

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On January 15, 2026, the Chinese Ambassador to El Salvador, Zhang Yanhui (张艳辉), published a signed article in Diario El Salvador titled “China es un firme practicante del desarrollo verde global” (China is a firm practitioner of global green development). In the piece, Zhang promoted China’s commitment to “South-South cooperation” and the “community of shared future” between China and Latin America and the Caribbean (LAC). The article outlined five specific programs—Solidarity, Development, Peoples, Civilizations, and Peace—intended to serve as a roadmap for deepening ties with El Salvador. This placement illustrates the “borrowed boat” strategy, using a high-circulation local outlet to disseminate official Chinese Communist Party policy documents directly to the Salvadoran public.

Chinese Embassy Runs Insert in Peruvian Newspaper

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On November 2, 2021, the Chinese Embassy in Peru published a 16-page insert that was distributed nationwide alongside Peru’s official state newspaper El Peruano. The insert marked the 50th anniversary of the establishment of China-Peru diplomatic relations on November 2, 1971. Then-Ambassador Liang Yu (梁宇) contributed a signed article on the history and future of bilateral ties. The insert also included pieces by Peruvian officials, academics, and business figures, and promoted Chinese-backed projects including the Chancay deep-water port, a Belt and Road Initiative mega-project developed by state-owned COSCO Shipping Ports (中遠海運港口). Another project promoted was the Marcona iron mine run by the state-owned Shougang Group (首鋼集團). Based in Beijing, Shougang acquired the mine in 1992, when it was regarded as China’s first major investment in Latin America. The insert reflects a pattern common to Chinese public communications, in which embassy-organized media placements blend diplomatic messaging with promotion of China’s foreign policy objectives and strategic narratives. This is a classic instance of what has been termed the “borrowed boat” method of external propaganda — using established foreign outlets as vehicles to push the official narratives of the Chinese Party-state. 

Xinjiang Associations and Nan Hai Media Host New Year Gala

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A gala performance for the Lunar New Year was held in Sydney on February 8, 2016, showcasing Xinjiang culture to overseas Chinese communities. The event was co-organized by the Australian Chinese Arts and Literature Association (澳華文聯), Australia’s Nanhai Media (南海傳媒), and the Australia-China Xinjiang Association (澳大利亞中國新疆聯誼會). The evening featured top Xinjiang artists performing Uyghur songs, dances, instrumental music, and variety performances, including selections from the Twelve Muqam, designated a UNESCO World Heritage in 2005. The “Cultural China, Charming Xinjiang” touring program, launched in 2006, had previously performed in Pakistan, Kazakhstan, Turkey, India, and Malaysia, reaching over 70,000 audience members.

SBS Australia Signs Deal With Chinese State Broadcaster

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SBS Australia struck an agreement with the CCP-run media conglomerate China Media Group (中央广播电视总台), or CMG, in March 2018, to broadcast news bulletins on its SBS World Watch channel, including 30-minute Mandarin-language bulletins from China Central Television (中国中央电视台, CCTV) and 15-minute English-language bulletins from CGTN (中国环球电视网), the broadcaster’s global arm. CMG operates under the Chinese Communist Party’s Central Propaganda Department with the mandate of “propagating the party’s theories, directions, principles and policies” and “telling China’s stories well.” SBS defended the arrangement by stating it clearly identified content sources and would monitor international news services to ensure compliance with its codes of practice, while providing balance through its own locally produced news and SBS Mandarin radio programming. SBS suspended the CGTN and CCTV broadcasts in March 2021 following complaints from Safeguard Defenders alleging the channels had broadcast forced confessions.

China Today Turkey Edition Launches

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On November 16, 2010, the Turkish edition of China Today magazine was officially launched in Ankara. According to the publisher, Turkey’s Dijitek Grup, approximately 70 percent of the Turkish edition’s content would be sourced from three Chinese state media outlets — Beijing Review (北京週報), China Today (今日中國), and China Pictorial (人民畫報) — while Turkish journalists and analysts would produce the remaining 30 percent. The stated aim was to provide Turkish business readers with information about China’s economy and investment opportunities.  According to a report of the Turkish communication magazine MediaCat, China Today was initially published through a partnership (possibly a printing deal) between Dijitek Grup, a Turkish company, and China International Publishing Group (中國外文局) — a state-owned publishing group operating under the Central Propaganda Department. Chinese officials described the edition as the sixth international print version of the longstanding external propaganda outlet, and claimed it was “the only magazine introducing China in Turkish.” By 2012, Turkuvaz Media Group — a pro-government conglomerate with close ties to President Erdoğan’s administration — had assumed publishing responsibilities. Zhou Mingwei (周明偉), then director of China International Publishing Group, led the delegation and met with Turkish ministers Nihat Ergün and Ertuğrul Günay.

La República Signs Cooperation Deal with People’s Daily

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In September 2023, marking the 35th anniversary of China-Uruguay diplomatic relations, Uruguayan newspaper La República established cooperative relations with the People’s Daily, the flagship newspaper of the Central Committee of the Chinese Communist Party. China selected La República to develop a special publication on bilateral diplomatic relations, and the newspaper had a journalist training in Beijing at the time, publisher Juan Blanco stated in a September 11, 2023 People’s Daily interview. Blanco praised the Belt and Road News Network — operated by People’s Daily and hosted on its name servers — for providing “first-hand information from a truthful, reliable source issued from the origin.” Blanco said the newspaper expected “more cooperation with Chinese media.” The cooperation preceded Uruguay’s November 2023 state visit to China where President Lacalle Pou signed a Belt and Road cooperation plan. Blanco emphasized that ideological differences should not hinder cooperation, stating “people unite by other concepts” and media relationships form “the first encounter” of information exchange. The newspaper publishes China-related content nearly daily. Blanco participated in the February 2026 Belt and Road Media Cooperation Forum journalist delegation.