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Activity Type: Placement of PRC Party-State Content

Chinese Ambassador Outlines Bilateral Successes in Diario El Salvador

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On April 29, 2021, the state-funded newspaper Diario El Salvador published an extensive interview with the Chinese Ambassador to El Salvador, Ou Jianhong (欧箭虹). In the interview, the ambassador characterized the bilateral relationship as having “consolidated” following President Nayib Bukele’s 2019 state visit to China. She utilized the platform to push several key PRC strategic narratives: dismissing concerns of “secret agreements” by emphasizing transparency, highlighting record-breaking Salvadoran sugar exports to China (up 105.7 percent in 2020), and framing China’s “vaccine diplomacy” and infrastructure gifts — including a new National Library and a new National Stadium — as “disinterested cooperation.” Notably, the Ambassador praised the Bukele administration’s handling of the COVID-19 pandemic as a “global example.” This placement is an example of how China uses state-aligned local media to validate a partner government’s domestic performance while simultaneously promoting the benefits of aligning with the PRC’s geopolitical and economic framework.

Albania Signs Broadcasting Agreement with NRTA

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On October 19, 2019, Albania’s public broadcaster, Radio Televizioni Shqiptar, and China’s National Radio and Television Administration (国家广播电视总局), a ministry-level agency under the CCP’s Central Propaganda Department supervising state-run television and radio enterprises, signed an agreement to broadcast Chinese television programs in Tirana, the Albanian capital. The deal granted the Albanian broadcaster rights to air “China: Time of Xi” (习近平治国方略：中国这五年), a joint production between Discovery Networks and China’s State Council Information Office that highlighted — and lauded — President Xi Jinping’s policies, as well as the feature film “Kids of Wuzhumuqin Town” (烏珠穆沁的孩子) a children’s drama about Mongolian culture and youth sports. The Chinese Ambassador to Albania stated that the documentary would “open a new window for Albanians to know China.” The agreement also covered cooperation on exchanging television productions, documentaries, cartoons, and staff training.

La República Signs Cooperation Deal with People’s Daily

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In September 2023, marking the 35th anniversary of China-Uruguay diplomatic relations, Uruguayan newspaper La República established cooperative relations with the People’s Daily, the flagship newspaper of the Central Committee of the Chinese Communist Party. China selected La República to develop a special publication on bilateral diplomatic relations, and the newspaper had a journalist training in Beijing at the time, publisher Juan Blanco stated in a September 11, 2023 People’s Daily interview. Blanco praised the Belt and Road News Network — operated by People’s Daily and hosted on its name servers — for providing “first-hand information from a truthful, reliable source issued from the origin.” Blanco said the newspaper expected “more cooperation with Chinese media.” The cooperation preceded Uruguay’s November 2023 state visit to China where President Lacalle Pou signed a Belt and Road cooperation plan. Blanco emphasized that ideological differences should not hinder cooperation, stating “people unite by other concepts” and media relationships form “the first encounter” of information exchange. The newspaper publishes China-related content nearly daily. Blanco participated in the February 2026 Belt and Road Media Cooperation Forum journalist delegation.

Xinjiang Associations and Nan Hai Media Host New Year Gala

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A gala performance for the Lunar New Year was held in Sydney on February 8, 2016, showcasing Xinjiang culture to overseas Chinese communities. The event was co-organized by the Australian Chinese Arts and Literature Association (澳華文聯), Australia’s Nanhai Media (南海傳媒), and the Australia-China Xinjiang Association (澳大利亞中國新疆聯誼會). The evening featured top Xinjiang artists performing Uyghur songs, dances, instrumental music, and variety performances, including selections from the Twelve Muqam, designated a UNESCO World Heritage in 2005. The “Cultural China, Charming Xinjiang” touring program, launched in 2006, had previously performed in Pakistan, Kazakhstan, Turkey, India, and Malaysia, reaching over 70,000 audience members.

Chinese Ambassador Pens Article for Senegalese Media

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On December 15, 2025, the Chinese Ambassador to Senegal  published a signed article in Senegalese newspapers Le Soleil and Le Quotidien, promoting the “Initiative on Cooperation Supporting Modernization in Africa,” a joint framework launched by China and South Africa at the November 22, 2025, G20 summit in Johannesburg. The article outlined six principles: “justice and fairness,” “openness and win-win,” “people-centered,” “diversity and inclusiveness,” “ecological friendliness,” and “peace and security”—rhetoric consistent with China’s  framing of Africa engagement through concepts like “amity, equality, win-win, common development.” The ambassador wrote that the Global South “can completely achieve leapfrog development through its own efforts,” positioning Chinese modernization as an alternative development model. 

China Media Group Launches APEC Content Distribution Initiative

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China Media Group (中央广播电视总台), also known as CMG, the state-run media conglomerate directly under the Central Propaganda Department, launched a distribution initiative on October 25 showcasing Chinese television programs across Asia-Pacific Economic Cooperation member economies. The programming rollout, running through December 2025, coincided with Chinese President Xi Jinping’s attendance at the 32nd APEC Economic Leaders’ Meeting in Gyeongju, South Korea, from October 30 to November 1, 2025. More than ten CMG productions, including a documentary series on Xi Jinping and Chinese modernization, aired on 22 mainstream media outlets across 14 countries, including Australia, Canada, Indonesia, South Korea, Russia, Thailand, and the United States. CMG Director Shen Haixiong (慎海雄) described the initiative as deepening cultural exchanges with Asia-Pacific nations. Partner broadcasters included Rossiyskaya Gazeta, Indonesia’s national broadcaster Radio Republik Indonesia, South Korea’s OBS, Thailand’s Thai PBS, and Peru’s national broadcasting group.

Chongqing ICC Signs Distribution Deal with Sri Lanka Mirror

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On April 1, 2025, Chongqing’s Western International Communication Center (西部国际传播中心), or WICC, launched a dedicated channel for its English-language program Let’s Meet on Sri Lanka Mirror, a Colombo-based bilingual news outlet that describes itself as “a reliable, unbiased and reputed news company.” According to a report by iChongqing, a platform operated by the ICC, the launch marked the first overseas “station” of the WICC’s Let’s Meet Online TV platform, which the center says it plans to expand to additional international media outlets as part of its effort to build what it describes as “a new global communication network.” Sri Lanka Mirror carries WICC-produced content — including episodes featuring foreign influencers hosted by the center on organized visits to Chongqing — without apparent disclosure of the content’s origins in a Chinese state-affiliated propaganda operation. A full list of the center’s overseas media partners has not been made public.

China and Vietnam Hold Audiovisual Exchange in Hanoi

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On April 15, 2025, the “Audio-Visual China · Enter Vietnam” (視聽中國·走進越南) exchange event was held in Hanoi, guided by China’s National Radio and Television Administration’s (國家廣播電視總局) International Cooperation Department (國際合作司) and co-hosted by the Guangxi Autonomous Region Radio and Television Bureau (廣西壯族自治區廣播電視局) and Hanoi Radio and Television Station (河內廣播電視台). Over 100 representatives from media organizations, cultural groups, and universities attended the event themed “Moving Forward Together, Creating the Future Together” (攜手共進，共創未來). The event featured the signing of a cooperation memorandum between Nanning Media Center and Hanoi Radio and Television Station for collaboration in program translation, co-production, cultural exchanges, and personnel exchanges. Activities included promotion of the 7th China-ASEAN Audio-Visual Week translation and broadcasting activities, the launch of the “Spring Melody 2026” cross-border Spring Festival Gala’s Vietnam segment, and interactive exchanges for the China-Vietnam co-produced documentary “Friendship Tree Evergreen.” The timing coincides with 2025, marking the 75th anniversary of China-Vietnam diplomatic relations and the designated “China-Vietnam Humanities Exchange Year.”

CMG Rolls Out Promotional Film Ads in 28 Countries

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China Media Group’s “Thousand Overseas Screens” (海外千屏) program will deploy promotional content for the “China Travel with Chinese Films” (跟著電影遊中國) campaign across more than 600 public screens in 28 countries during 2026, according to a February 4 announcement at a special promotion event in Shenzhen. The initiative, co-hosted by the China Film Administration (CFA) and CMG, places content in high-visibility locations including cinema chains in seven major US cities, shopping centers, and diplomatic venues. Promotional materials feature 2026 Spring Festival films alongside tourism content about filming locations, supporting China’s international communication strategy to present a “credible, lovable, respectable China” (可信、可愛、可敬的中國). The campaign integrates with CMG’s Spring Festival Gala global viewing events and Chinese embassy receptions, demonstrating coordinated party-state soft power deployment through commercial-cultural channels.