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Activity Type: Placement of PRC Party-State Content

China and Vietnam Hold Audiovisual Exchange in Hanoi

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On April 15, 2025, the “Audio-Visual China · Enter Vietnam” (視聽中國·走進越南) exchange event was held in Hanoi, guided by China’s National Radio and Television Administration’s (國家廣播電視總局) International Cooperation Department (國際合作司) and co-hosted by the Guangxi Autonomous Region Radio and Television Bureau (廣西壯族自治區廣播電視局) and Hanoi Radio and Television Station (河內廣播電視台). Over 100 representatives from media organizations, cultural groups, and universities attended the event themed “Moving Forward Together, Creating the Future Together” (攜手共進，共創未來). The event featured the signing of a cooperation memorandum between Nanning Media Center and Hanoi Radio and Television Station for collaboration in program translation, co-production, cultural exchanges, and personnel exchanges. Activities included promotion of the 7th China-ASEAN Audio-Visual Week translation and broadcasting activities, the launch of the “Spring Melody 2026” cross-border Spring Festival Gala’s Vietnam segment, and interactive exchanges for the China-Vietnam co-produced documentary “Friendship Tree Evergreen.” The timing coincides with 2025, marking the 75th anniversary of China-Vietnam diplomatic relations and the designated “China-Vietnam Humanities Exchange Year.”

CMG Rolls Out Promotional Film Ads in 28 Countries

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China Media Group’s “Thousand Overseas Screens” (海外千屏) program will deploy promotional content for the “China Travel with Chinese Films” (跟著電影遊中國) campaign across more than 600 public screens in 28 countries during 2026, according to a February 4 announcement at a special promotion event in Shenzhen. The initiative, co-hosted by the China Film Administration (CFA) and CMG, places content in high-visibility locations including cinema chains in seven major US cities, shopping centers, and diplomatic venues. Promotional materials feature 2026 Spring Festival films alongside tourism content about filming locations, supporting China’s international communication strategy to present a “credible, lovable, respectable China” (可信、可愛、可敬的中國). The campaign integrates with CMG’s Spring Festival Gala global viewing events and Chinese embassy receptions, demonstrating coordinated party-state soft power deployment through commercial-cultural channels.

Ambassador Zhang Yanhui Publishes Signed Article in Diario El Salvador

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On January 15, 2026, the Chinese Ambassador to El Salvador, Zhang Yanhui (张艳辉), published a signed article in Diario El Salvador titled “China es un firme practicante del desarrollo verde global” (China is a firm practitioner of global green development). In the piece, Zhang promoted China’s commitment to “South-South cooperation” and the “community of shared future” between China and Latin America and the Caribbean (LAC). The article outlined five specific programs—Solidarity, Development, Peoples, Civilizations, and Peace—intended to serve as a roadmap for deepening ties with El Salvador. This placement illustrates the “borrowed boat” strategy, using a high-circulation local outlet to disseminate official Chinese Communist Party policy documents directly to the Salvadoran public.

Xi Pens Article for Greek Newspaper Kathimerini

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On November 10, 2019, ahead of his state visit to Greece, Chinese President Xi Jinping published a signed article in the Athens-based daily Kathimerini titled “Let Wisdom of Ancient Civilizations Shine Through the Future” (讓古老文明的智慧照鑒未來). The article described China and Greece as peer “great ancient civilizations” (偉大的古老文明), citing a claim by Greek novelist Nikos Kazantzakis that “Confucius and Socrates were two masks that covered the same face of human logic” — in this way using a Greek voice to lend credibility to his claims of deep culture affinity. Xi also urged both countries to cooperate more on the Belt and Road Initiative (一带一路), China’s massive global infrastructure program, which Greece formally joined in 2018. The article closed with a mention of a push for both countries toward “a community with a shared future for mankind” (人類命運共同體), one of the Chinese Communist Party’s key slogans for foreign policy, which frames China as the architect of an alternative global order to replace the Western-led one. 

China and Greece Hold Media Dialogue Roundtable

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On May 21, 2026, the “China–Greece Media Think Tank Dialogue Roundtable” (中希媒體智庫對話圓桌會) was held at the Chinese School of Classical Studies at Athens (CSCSA), an institute of the Chinese Academy of Social Sciences (中國社會科學院), inaugurated in Athens on November 28, 2024. The event was co-hosted by the All-China Journalists Association (中華全國新聞工作者協會), or ACJA — which, according to its own constitution, operates as “a national people’s organization of the Chinese press under CCP leadership” — and the CSCSA. The ACJA also plays a critical role for the CCP in enforcing domestic controls on journalists, including mandatory training in the “Marxist View of Journalism” (馬克思主義新聞觀), a framework that prescribes CCP dominance over the press and public opinion. Representatives from the Chinese Embassy in Greece, the ACJA, and multiple Chinese media outlets attended alongside Greek organizations including the Journalists’ Union of Athens Daily Newspapers, the Athens-Macedonian News Agency, the Greek public broadcaster ERT, and the Chinese-language China–Greece Times (中希時報). Participants discussed expanding joint reporting, exchange programs, a proposed annual China–Greece journalism prize (中希新聞獎), and a shared fact-checking mechanism, while framing journalists as “guardians of truth” in an AI-driven information environment marked by “fake news” and algorithmic bias. The gathering promoted a narrative of “civilizational dialogue” and invoked the Piraeus Port project — a flagship Belt and Road Initiative (一帶一路) investment — as a symbol of bilateral ties, coinciding with the 20th anniversary of the China–Greece comprehensive strategic partnership, signed in 2006.

Chinese Ambassador to the European Union Gives Interview to Brussels Times

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In March 2026, Chinese Ambassador to the European Union Cai Run (蔡潤) gave an interview to the Brussels Times, a Belgian English-language outlet. The interview focused on the 15th Five-Year Plan (2026–2030), China’s national development blueprint, and its implications for China-EU relations. Cai claimed that the Plan would “inject stability and certainty into the world” and that China’s trade and investment policies represent genuine openness, citing bilateral trade figures as evidence of a healthy relationship — without acknowledging that EU data shows a 359.9 billion euro in goods trade deficit in 2025. He presented the 2025 lifting of European Parliament exchange restrictions as a diplomatic milestone, also without noting that those restrictions originated from China’s own retaliatory sanctions on MEPs imposed in 2021 in response to EU measures over documented human rights abuses in Xinjiang. Cai also portrayed European businesses and policymakers as broadly welcoming deeper alignment with Beijing, sidestepping an active WTO dispute over EU tariffs on Chinese electric vehicles imposed following findings of unfair state subsidies.

Chinese Ambassador Publishes Op-Ed on Zambia’s Role in China-Africa Cooperation, Not a Competition Arena

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On April 3, 2023, Du Xiaohui (杜曉暉), China’s ambassador to Zambia, published a signed op-ed titled “Zambia Should Be a Stage for All Countries’ Cooperation in Africa, Not a Competition Arena” (贊比亞應是各國對非合作大舞台，而非競技場) in three Zambian outlets: the Zambia Daily Mail, the Daily Nation, and The Mast. The article was timed to coincide with the completion of the Lower Kafue Gorge 750-megawatt hydropower station and used it as the centerpiece for a broader argument about the character of China’s engagement with Zambia. Du framed the project as evidence of China’s adherence to the principles of “mutual benefit and win-win” (互利共赢) and “open and inclusive” (開放包容) cooperation, invoking the friendship between the two countries as “as firm and enduring as the TAZARA railway.” The article directly pushed back against what it characterized as “unwarranted accusations” from “unfriendly countries” during the project’s construction. It argued that Zambia and Africa should be a “great stage” (大舞台) for the cooperation of all countries rather than a “competitive arena” (競技場), a standard CCP formulation that positions its engagements as selfless acts showing generosity in particular towards countries in the Global South. The piece invoked the concept of a “development deficit” (發展赤字) as the framing problem China’s engagement purports to solve.

Chinese Ambassador Publishes Op-Ed on Global Security Initiative in Three Zambian Outlets

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On March 9, 2023, Du Xiaohui (杜曉暉), China’s ambassador to Zambia, published a signed op-ed titled “The Global Security Initiative: China’s Contribution to World Peace and Security” (全球安全倡議：為世界和平安全貢獻中國方案) in three Zambian outlets: the Zambia Daily Mail, the Daily Nation, and The Mast. The article promoted the Global Security Initiative (全球安全倡議), a framework proposed by Xi Jinping in April 2022 and elaborated in a concept document released by Foreign Minister Qin Gang (秦剛) on February 21, 2023. The piece presented the initiative’s “six adherences” (六個堅持) — including respect for sovereignty, adherence to the UN Charter, and resolution of disputes through dialogue — as an alternative to what it characterized as Western hegemony, Cold War thinking, and bloc confrontation. The article devoted particular attention to Africa, arguing that the initiative specifically addressed African security challenges, including support for the African Union’s role in conflict resolution and counterterrorism, and promotion of China’s Initiative on Peaceful Development in the Horn of Africa (非洲之角和平發展構想). It framed China and Zambia as sharing a “community of shared destiny” (休戚與共的命運共同體), a formulation that in CCP discourse signals expectations of political alignment, particularly on sovereignty-related questions where China’s positions diverge from Western-led norms.

Chinese Ambassador Publishes Op-Ed on FOCAC in Three Zambian Outlets

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On September 5, 2022, Du Xiaohui (杜曉暉), China’s ambassador to Zambia, published a signed op-ed titled “The Forum on China-Africa Cooperation Is of Great Significance to Zambia” (中非合作論壇對贊比亞意義重大) in three Zambian outlets: the Zambia Daily Mail, the Times of Zambia, and The Mast. The article was timed to promote the outcomes of the eighth Forum on China-Africa Cooperation (中非合作論壇) ministerial coordination meeting, held on August 18, 2022 and chaired on the Chinese side by State Councillor and Foreign Minister Wang Yi (王毅), which was framed around building a “China-Africa community of shared future for the new era” (新時代中非命運共同體). The piece highlighted Chinese-built infrastructure in Zambia — notably the Lower Kafue Gorge 750-megawatt hydropower station, which the ambassador claimed accounts for 22 percent of Zambia’s total generation capacity and made Zambia a net electricity exporter — and promoted China’s support for reactivating the TAZARA railway between Tanzania and Zambia as evidence of ongoing partnership.