
Another Chinese Propaganda Outpost for Italy
Italy now hosts three of China’s seven “international communication centers” operating abroad, a signature Xi Jinping initiative to shape the country’s image globally.

On September 21, 2026, a delegation from the Anhui International Communication Center (安徽国际传播中) inaugurated the “Anhui ICC Europe station” (安徽国际传播中心欧洲站). Anhui News Online described the development as an “important step” in extending the center’s overseas reach and expanding its “circle of friends” (朋友圈), or willing partners, to amplify Chinese messaging in Europe. The delegation was hosted by the China Chamber of Commerce in Italy. The center aims to promote Anhui Province and will also provide communication support for Anhui firms entering European markets. Based in Milan and “radiating across Europe,” the station will work with local media, chambers of commerce, enterprises, and cultural institutions. It will also produce multimedia content that promotes Anhui technology, marketing, and tourism, showing a “modern and beautiful image of Anhui.”
