Chongqing Jiazuo Film and Culture Media (重慶佳左影視文化傳媒有限公司) is a privately held Chongqing company that specializes in film and television production and distribution and that distributes Chinese programming in Latin America under state guidance. Founded in June 2017 with a registered capital of 5 million yuan, it is 80 percent owned by its founder and general manager, Zuo Yue (左越), and 20 percent by Yin Boyu (尹博宇). Although privately held, the company has worked closely with state bodies since its founding. It set up a Latin American subsidiary in Peru in 2018 under the guidance of Chongqing’s culture commission. In December 2022, it joined that commission, Sichuan International Studies University (四川外國語大學) and the AI company iFlytek (科大訊飛) in co-founding a film translation center. A state media report said the center was meant to “promote the construction” of the Western China International Communication Organization (西部國際傳播中心), which formally launched in August 2023. Jiazuo was thus a founding partner in infrastructure built for Chongqing’s external propaganda apparatus, which suggests close cooperation with both the city’s international communication center and Chongqing’s leadership. The company has participated in “China Time Slot” (中國時段) initiatives in Peru, Colombia and Mexico, which were carried out “under the auspices of the National Radio and Television Administration and the Chongqing Municipal People’s Government.” The project was selected in 2023 among the first demonstration projects of the “TV China Theater” (電視中國劇場) program run by the National Radio and Television Administration, or NRTA, which places Chinese series in fixed time slots on foreign broadcasters. The NRTA, a ministry-level agency controlled by the Central Propaganda Department of the Chinese Communist Party, has promoted international cooperation in radio, television and online audiovisual content. In November 2024, Jiazuo signed a trilateral cooperation agreement with Peru’s Willax TV and Classic Media China Internacional SAC(經典傳媒中國國際有限公司). The company claims to have opened such slots in more than ten Latin American countries. Zuo was named to the NRTA’s 2023 leading talent program for international communication. In October 2025, she presented the company’s Latin American work at the launch of a research workstation in Chongqing. The event was guided by the propaganda office of the Chongqing CCP Committee and co-organized by the Western China International Communication Organization, whose chairman, Zhao Wujun (趙武君), spoke on the international communication of the Party’s “innovative theory.”