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Tag: Cultural Confidence

A Cutting Edge Cartoon Goes Ancient

Written by Dalia Parete on . Posted in News and Trends. No Comments on A Cutting Edge Cartoon Goes Ancient

What do you get when you combine three of the Chinese Party-state’s favorite themes — the innovative potential of AI, confidence-boosting messaging about the greatness of national culture, and wholesome children’s programming? The answer has arrived in the form of “The Fantastic Quest for National Treasures” (國寶奇趣探秘集), billed as the country’s first wholly AI-generated animated series focused squarely on child education. Not surprisingly, it was produced by the AIGC Innovation Content Center at Mango TV, the streaming platform of Hunan TV (湖南衛視), which for the past two decades has been synonymous with entertainment innovation (Is anyone old enough to remember “Super Girl”?). 

For China’s broadcast authorities, no doubt, this production is packed with all the right messages. The cartoon, which began exclusively streaming on Mango TV on April 3, is a perfect marriage of the cultural, technological and political priorities of the country’s leadership. It commercializes generative AI in children’s programming to instill cultural identity and national pride — fitting the broader push under Xi Jinping to deepen the country’s “cultural confidence” (文化自信). 

The 12 episodes of “The Fantastic Quest for National Treasures” focus on the adventures of Huahuo (花火) and Dingdong (叮咚), who time-travel to understand the stories behind some of China’s most famous artifacts. As the protagonists visit five museums across China, they explore such antiquities as a pig-shaped bronze vessel from the Shang Dynasty and a bird-shaped container from the Western Zhou.

The show is not China’s first AI-generated animated production. In February 2024, state broadcaster CCTV aired “Poems of Timeless Acclaim” (千秋詩頌), a 26-episode AI-generated series that animated classical Chinese poetry. That program was only partly aimed at young audiences, though it shared with the Mango TV series the leadership’s favored pairing of deep history and dazzling new technology, bearing the message that China’s future is as vast as its past is glorious. 

Red Relics

Written by LS Staff on . Posted in News and Trends. No Comments on Red Relics

In a dry publicity stunt meant to affirm the leadership’s staunch backing of arts and culture, China’s official People’s Daily published a letter on the front page earlier this month reportedly sent by Xi Jinping to eight “film artists” (电影艺术家). According to the paper, the artists had previously written to the leader to reflect on their decades in the field, and to pledge to help build China into a “cultural power” (文化强国). In his response, Xi lauded the filmmakers for their “love for the Party and people” (对党和人民的热爱). He urged them to continue serving as role models embodying “cultural confidence,” or wenhua zixin (文化自信).

But when it came to cultural currency there was just one problem. All of these “film artists” were veteran actors from the revolutionary cinema era of the 1950s to 1970s, far predating reforms. Chief among these old guard stars was Tian Hua (田华), the actress born almost a century ago who starred in the 1950 propaganda classic The White-haired Girl (白毛女).

In more news related to “cultural power” this week, state media report that China’s updated figure of 1.12 billion internet users, reached during the first half of this year, means it has “prowess in culture.”