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Activity Category: Media Engagement Activity

Chongqing ICC Signs Distribution Deal with Sri Lanka Mirror

On April 1, 2025, Chongqing’s Western International Communication Center (西部国际传播中心), or WICC, launched a dedicated channel for its English-language program Let’s Meet on Sri Lanka Mirror, a Colombo-based bilingual news outlet that describes itself as “a reliable, unbiased and reputed news company.” According to a report by iChongqing, a platform operated by the ICC, the launch marked the first overseas “station” of the WICC’s Let’s Meet Online TV platform, which the center says it plans to expand to additional international media outlets as part of its effort to build what it describes as “a new global communication network.” Sri Lanka Mirror carries WICC-produced content — including episodes featuring foreign influencers hosted by the center on organized visits to Chongqing — without apparent disclosure of the content’s origins in a Chinese state-affiliated propaganda operation. A full list of the center’s overseas media partners has not been made public.

Chinese Ambassador Pens Article on China-EU Relations

On July 22, 2025, Ambassador Zhao Bentang published a signed article in Portugal’s Diário de Notícias to mark the 50th anniversary of diplomatic ties established on May 6, 1975, between China and the European Economic Community (EEC). Although the EU was formally established in 1993, both sides recognize 1975 as the official start of their diplomatic history. The article emphasized growing bilateral trade and criticized “unilateralism and bullying behavior” (單邊主義,霸凌行徑), an apparent criticism of the United States and the imposition of tariffs. Ambassador Zhao also noted the 20th anniversary of China-Portugal’s comprehensive strategic partnership, established in 2005. Zhao called on Europe to “respect China’s core interests with practical actions” (以實際行動尊重中方核心利益) and to follow the “One China Principle” (一個中國原則) — an assertion of China’s claimed sovereignty over Taiwan. This demand is at odds with the Taiwan positions upheld by many members of the European Union, who adhere to their own understandings of “one China” that do not endorse the PRC’s sovereignty claims over Taiwan. Most EU states use strategic language in their diplomatic communiqués. Instead of “recognizing” that Taiwan is part of China, they often “acknowledge,” “take note of,” or “understand and respect” Beijing’s position that Taiwan is part of China. This allows them to avoid taking a formal legal stance on Taiwan’s sovereignty.

Chinese Ambassador to Portugal Meets with Diário de Notícias

On February 6, 2024, Chinese Ambassador to Portugal Zhao Bentang (趙本堂) met with representatives from Diário de Notícias, a Portuguese newspaper founded in 1864. The meeting, reported only by the Chinese Embassy, featured Zhao promoting China’s foreign policy framework and proposing expanded media cooperation. The newspaper’s representatives pledged to present “a real, multi-dimensional, and comprehensive China” to Portuguese readers — language that closely echoes Chinese state media narratives about countering alleged Western media bias. 

Chinese Ambassador to Portugal Pens Article for Diario de Noticias

On September 11, 2024, China’s ambassador to Portugal published an article in Diário de Notícias, a Portuguese daily newspaper, discussing the Forum on China-Africa Cooperation (FOCAC) Beijing Summit held September 4-6, 2024. FOCAC is a China-led platform for cooperation with African countries, established in 2000. The ambassador characterized the summit as China’s largest recent diplomatic event, with leaders from over 50 African countries attending. He outlined a three-year cooperation framework and called for China-Portugal-Africa trilateral cooperation to “support Africa in achieving modernization through its own path” (支持非洲以自身道路实现现代化). The ambassador’s framing emphasized China’s role as a partner in African development, echoing Beijing’s broader narrative of South-South cooperation. He also pitched for trilateral cooperation targeted Portugal’s existing relationships with six Portuguese-speaking African nations: Angola, Mozambique, Cape Verde, Guinea-Bissau, São Tomé and Príncipe, and Equatorial Guinea.

China and Vietnam Hold Audiovisual Exchange in Hanoi

On April 15, 2025, the “Audio-Visual China · Enter Vietnam” (視聽中國·走進越南) exchange event was held in Hanoi, guided by China’s National Radio and Television Administration’s (國家廣播電視總局) International Cooperation Department (國際合作司) and co-hosted by the Guangxi Autonomous Region Radio and Television Bureau (廣西壯族自治區廣播電視局) and Hanoi Radio and Television Station (河內廣播電視台). Over 100 representatives from media organizations, cultural groups, and universities attended the event themed “Moving Forward Together, Creating the Future Together” (攜手共進,共創未來). The event featured the signing of a cooperation memorandum between Nanning Media Center and Hanoi Radio and Television Station for collaboration in program translation, co-production, cultural exchanges, and personnel exchanges. Activities included promotion of the 7th China-ASEAN Audio-Visual Week translation and broadcasting activities, the launch of the “Spring Melody 2026” cross-border Spring Festival Gala’s Vietnam segment, and interactive exchanges for the China-Vietnam co-produced documentary “Friendship Tree Evergreen.” The timing coincides with 2025, marking the 75th anniversary of China-Vietnam diplomatic relations and the designated “China-Vietnam Humanities Exchange Year.”

CCP Media Group Launches Column in German Paper

China Media Group (CMG) (中央廣播電視總台) and Germany’s Berliner Zeitung (柏林日報) launched a new column in November 2024 called “China Perspective,” featuring articles by CMG reporters. The column’s first piece, published on November 16, analyzed Volkswagen’s factory closures while highlighting China’s developments in electric vehicles. A second article, published on November 30, discussed the C919 commercial airliner and promoted Beijing’s narrative that China is “becoming an important global player” in aviation, citing developments in fighter jets and transport aircraft. CMG, which is under direct control of the Central Propaganda Department of the Chinese Communist Party, frames this collaboration as providing Germans with “a new channel to understand China.” In reality, this partnership represents what analysts have identified as China’s “borrowed boat” strategy—a documented approach of utilizing foreign media platforms to advance state messaging internationally through content placement arrangements.

CMG Signs Broadcasting Agreement with La Liga

On September 12, 2024, China Media Group (CMG) and La Liga, the Spanish football league, signed a media cooperation agreement in Beijing. The agreement, signed by CMG President Shen Haixiong (沈海雄) and La Liga President Javier Tebas, granted CMG broadcasting rights for the 2024-25 La Liga season across television and digital platforms. According to CMG, the parties also agreed to cooperate on commercial exchanges and youth football development. Tebas said La Liga wanted to share its operational experience to help “promote the development of the football industry in China.”The signing coincided with Spanish Prime Minister Pedro Sánchez’s visit to China, during which he met with Chinese Premier Li Qiang (李強). 

China and Australia Sign Six Media Cooperation Agreements

A China-Australia media exchange and cooperation signing ceremony was held in Sydney on May 27, 2016, where six agreements were signed between Chinese and Australian media organizations. Zhou Zongmin (周宗敏), Deputy Editor-in-Chief of Xinhua News Agency (新華通訊社), signed a memorandum of understanding with Bob Carr, Director of the Australia-China Relations Institute at the University of Technology Sydney and former Australian Foreign Minister. Other agreements included China Daily (中國日報社) with Fairfax Media Group, China Radio International (中國國際廣播電台) with Global CAMG Media, and People’s Daily Online with Australian News Channel. Carr stated that “media cooperation is an important channel for Australia to truly understand China.” The ceremony highlighted what Beijing characterized as the strengthening of bilateral media relationships within the broader China-Australia comprehensive strategic partnership framework

Chinese Media Group Signs Deal with Spanish Broadcaster

On July 27, 2024, China Media Group (中央廣播電視總台), or CMG, and Spain’s Mediapro Group (梅迪播集團) signed a cooperation memorandum in Barcelona covering media resource sharing, audiovisual program production, and innovative technology applications. CMG Director Shen Haixiong (慎海雄), who also serves as deputy head of the Publicity Department of the Chinese Communist Party, and Mediapro Chairman Tatxo Benet signed the document. The agreement was positioned alongside the Paris Olympics, where CMG had secured production responsibilities for four sports and was described as “the main broadcasting agency” by Chinese state media. Mediapro, established in 1994 and headquartered in Barcelona, operates across five continents with specialties in sports broadcasting, television, and film production. The Barcelona-based company was described as having “unique advantages” in artificial intelligence and virtual reality technology and as “one of Europe’s most influential media groups” in the CCTV report.