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Activity Category: Media Engagement Activity

SMG Co-hosts 2024 ENEX General Assembly

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The 31st ENEX General Assembly convened in Shanghai on September 26, 2024, co-hosted by the European News Exchange (ENEX) and the Shanghai Media Group (上海廣播電視台), or SMG, and organized by SMG International (上海文廣國際傳播中心). SMG International is Shanghai’s local international communication center (國際傳播中心), or ICC, part of Xi Jinping’s push to bring regional media groups into the larger project of national propaganda directed overseas. According to Chinese media, more than 70 delegates from 17 countries and regions gathered for the ENEX General Assembly to discuss the future of media development and transnational cooperation. In his opening remarks, the President of SMG said that global media need more cooperation and that they must “share factual news” (我们需要共享新闻事实) and “jointly capture objective and truthful international news” (共同捕捉客观真实的国际新闻). Far from calls to professionalism, as they might seem, these remarks reference the official view of China’s leadership, which holds that global public opinion is imbalanced against China — and that this state of affairs requires corrective measures. According to ENEX, the discussions centered on challenges facing the media sector, particularly the expanding impact of artificial intelligence and the complexities of covering international conflicts. SMG states that its mission is to build “the best practice ground for ‘Xi Jinping Thought on Culture’” — a reference to the media-related aspects of the CCP leader’s central political ideology — while also “disseminating public opinion and culture.”

NewsVoice Launches Partnership with China Daily

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On April 10, 2025, the Swedish website NewsVoice announced the signing of a news-sharing agreement with China Daily (中國日報) that allowed NewsVoice to translate and publish articles from the Chinese government-run outlet on its website. According to a letter on the deal published by China Daily and bearing the byline of NewsVoice founder and editor-in-chief Torbjörn Sassersson, the partnership provides “insight into China’s thinking, philosophy, and political perspective.” Sassersson added that the partnership would enable his website to “become a player in media diplomacy using journalism to build bridges between countries and peoples”—language that closely mirrors Chinese state media rhetoric surrounding media cooperation agreements. Torbjörn Sassersson is a Swedish freelance journalist and communications consultant who has worked in environmental consulting, bioenergy, and corporate communications since the 1990s. He founded NewsVoice.se in 2011, a bilingual news and — says Sassersson — debate platform. As Sassersson explains in a bio on the NewsVoice website, he shifted focus in 2023 to covering the multipolar world, BRICS, and China’s Belt and Road Initiative after receiving an invitation from the Chinese embassy to visit Shanghai. In June 2025, Sassersson interviewed Cui Anmin, China’s ambassador to Sweden, on Sweden-China relations for NewsVoice.

China and Uganda Launch Audiovisual Initiative

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The Beijing Municipal Radio and Television Bureau (北京市廣播電視局), under the local city leadership of the CCP, and Uganda’s Vision Group jointly hosted the “Love Beijing Night” cultural exchange event in Kampala on June 27, 2025. Also launched at the event was a new program for the distribution of Chinese television dramas called “2025 ‘LOVE Beijing’ Audiovisual Arts International Communication Initiative Africa” (2025年’LOVE北京’視聽文藝國際傳播行動·非洲). Under the terms of the project, Vision Group will broadcast a series of Chinese television dramas, including Six Sisters (六姊妹), a family drama, alongside TV shows such as Minning Town (山海情), a series about a community in China’s arid northwest that promotes the Party’s anti-poverty campaign. Chinese state media reported that the programming aimed to “deepen China-Africa audiovisual cooperation” (深化中非視聽合作). The initiative also established dedicated audiovisual content zones on the African mobile app Scooper News, featuring an English-language “Beijing Broadcasting Service Package” that runs documentaries and short videos. Vision Group CEO said that  the programming would “open a window for Ugandan audiences to see China,” while Chinese officials emphasized the shows demonstrate Chinese “family and national sentiments” to African viewers.

Montsame and Xinhua Sign Cooperation Agreement

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On April 10, 2018, during a visit to China by Mongolian Prime Minister Ukhnaagiin Khürelsükh, the Montsame News Agency (蒙古國通訊社) and the Xinhua News Agency (新華通訊社) renewed cooperation in a deal signed by Montsame’s deputy director and Xinhua’s vice president in Beijing. The original partnership between the two began in 1958, when the agencies signed their first news exchange agreement in China’s capital. Since then, both agencies have maintained correspondents in Ulaanbaatar and Beijing and have continued developing their cooperation, state media reported without details. The agencies plan to collaborate in several areas: exchanging news in Chinese, Russian, and English; organizing journalist tours and training sessions; co-hosting photo exhibitions; and providing internships for young reporters.

Chinese Ambassador Interviewed by Swedish Media

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On June 2, 2025, the Chinese Ambassador to Sweden Cui Aimin (崔爱民) was interviewed by the Swedish online media outlet NewsVoice to commemorate the 75th anniversary of China-Sweden diplomatic relations. In the interview, the ambassador promoted bilateral cooperation in green technology and trade, defended China’s response to US tariffs, and encouraged Sweden to join the Belt and Road Initiative (BRI) and BRICS cooperation mechanisms. He also said that “embracing China is embracing opportunities” and characterized both China and the EU as “victims” of US tariffs. Echoing China’s official position that his country practices “whole-process democracy” (全过程民主), Cui told the outlet that “each country’s democracy has its own features.”

China-Africa Internet Development and Cooperation Forum 2025

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China hosted the 2025 China-Africa Internet Development and Cooperation Forum on September 28, 2025, in Xiamen, bringing together approximately 400 representatives from government agencies, universities, think tanks and news media from China and 32 African countries. The forum, themed “Building a Community with a Shared Future in Cyberspace and Writing a New Chapter in China-Africa Digital Cooperation” — drawing on Xi Jinping’s foreign policy notion of “shared destiny” as applied to the internet — was organized by the Cyberspace Administration of China (國家互聯網信息辦公室) and the Fujian Provincial People’s Government (福建省人民政府). Chinese officials unveiled the 2025-2026 Action Plan for Building a China-Africa Cyberspace Community with a Shared Future (携手构建中非网络空间命运共同体行动计划) and established the “China-Africa Internet Enterprise Cooperation Network” (中国在非洲互联网企业合作网络), while announcing continued training programs on cybersecurity and digital economy. The forum featured four sub-forums addressing digital divide reduction and digital transformation, artificial intelligence development and governance, cybersecurity and data governance, and online media cooperation. State media coverage reported that African representatives “endorsed” China’s proposed cooperation initiatives, and said that the forum aligned with African countries’ digital transformation needs and expressing willingness to deepen collaboration with China in digital economy, cybersecurity, data protection, artificial intelligence governance and online media sectors. Such initiatives are generally organized, announced and hosted in a unilateral manner by Chinese government entities, even as the discourse stresses them as bilateral or multilateral in nature. The Xiamen meeting also presented 7 participants from African countries (called “friends”) with certificates under “China Storytelling Partnerships” ( 中国故事共创会), which media said recognized those who work “to tell China’s stories, spread Chinese culture, and show the world a real, three-dimensional, and comprehensive China.” The language echoes China’s official policy on external propaganda.

Chinese Consulate in Kuching and Malaysia’s Sin Chew Daily Launch Reading Initiative

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On October 12, 2018, the Chinese Consulate General in Kuching launched the “Love Chinese Language” reading program with Sin Chew Daily (星洲日報). The initiative targeted 222 Chinese primary schools in Sarawak, featuring newspaper reading promotion, language competitions, and wall newspaper design contests. Chinese Consul General Cheng Guangzhong (程廣中) said he hoped the program would help children develop Chinese reading habits and that Malaysian Chinese were “upholding the fine tradition of respecting teachers and valuing education” and “inheriting and developing Chinese language education.” Malaysian Deputy Education Minister Teo Nie Ching (張念群) stated the federal government would take a “more open and enlightened attitude” toward Chinese education. State official Sim Kui Hian (沈桂賢) expressed hope that Chinese universities would establish branch campuses in Sarawak. About 200 people attended the launch at Kuching Chinese Primary School No. 1. The program was reported by Xinhua News Agency as part of efforts to promote Chinese language education development in Malaysia.

Yunnan Hosts China-Cambodia Mid-Autumn Gala

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China and Cambodia held a Mid-Autumn Festival cultural gala on September 28, 2025, in Phnom Penh, featuring performances by artists from both countries. The event, drawing on Chinese Communist Party frame of “friendship” (友谊), was titled “Colorful Clouds Chasing the Moon: Deep Neighborly Affection.” It was organized by Cambodia’s Ministry of Information, Ministry of Tourism, China’s embassy in Cambodia, and Yunnan province’s propaganda office (中共雲南省委宣傳部), as part of the China-Cambodia Tourism Year. Chinese performers presented classical dance works a Yunnan Yi ethnic dance called “Stepping on Clouds,” while Cambodian artists performed traditional pieces such as the “Apsara Dance” and a selection from the historical drama “Zhou Daguan Meets Zhenla” (周达观遇见真腊) called titled “Moon Over Angkor.” Zhou Daguan was a Chinese official during the Mongol-led Yuan dynasty who visited the kingdom of Angkor in the 13th century and stayed for a time at the court of King Indrvarman III. Zhou is often cited in Chinese official accounts as an early example of “friendly” foreign relations with Cambodia and Southeast Asia more broadly. The involvement of the Yunnan provincial propaganda office in the event underscored the province’s continued role as a platform for China’s cultural and economic engagement in Southeast Asia.

Yunnan Hosts China-Vietnam Moon Festival Gala

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China and Vietnam held a Mid-Autumn Festival cultural gala on September 25, 2025, at the Vietnam National Opera and Ballet Theatre in Hanoi, featuring performances by artists from both countries. The event, titled “Colorful Clouds Chasing the Moon: Deep Neighborly Affection” — emphasizing longstanding Communist Party notions of “friendship” — was organized by China’s embassy in Vietnam, Vietnam’s Ministry of Culture, Sports and Tourism, and Yunnan province’s propaganda office (中共雲南省委宣傳部), marking the 75th anniversary of diplomatic relations between the two countries. Vietnamese performers presented traditional pieces while Chinese artists performed works featuring traditional instruments alongside dance and tai chi. The event highlighted Yunnan’s role as a key platform in China’s regional engagement strategy toward Southeast Asia.