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Activity Category: Media Engagement Activity

Content Cooperation Between Literarni Noviny and Guangming Daily

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A Guangming Daily (光明日報) delegation visited the Czech Central European News Agency in July 2019, where the collaboration with Czech publication Literární noviny was characterized as “part of the country’s large-scale foreign propaganda work” (國家大外宣工作). The partnership included a Czech-language supplement called “Dossier” featuring content about traditional Chinese medicine, Shanghai, and Zhejiang province that published three issues with many articles written by Czech journalists and writers. The delegation, including Zhang Yeqing (張業清), Tan Limin (譚莉敏), Song Leyong (宋樂永) and Liu Jiaming (劉家銘), also met with representatives of the official China News Service Prague bureau. The lunch meeting at the Huanghe Restaurant included restaurant owner Xia Kangping (夏康平), Grant European Chamber of Commerce President Jia Jianping (賈建平), and Guangming Daily‘s current Prague correspondent Zhong Weikai (仲偉凱).

Xi Pens Article in Chilean Newspaper Before Visit

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Chinese President Xi Jinping (習近平) published a signed article titled “Jointly Creating a Better Future for China-Chile Relations” (共同開創中國和智利關係更加美好的未來) in Chile’s El Mercurio (信使報) newspaper on November 22, 2016, ahead of his state visit. In the article, Xi described Chile as a “country at the end of the world” with beautiful scenery and praised its people for creating a “development miracle.” He noted that despite geographic distance, the two nations shared deep connections, referencing how Chilean poet Pablo Neruda called China a “great brother.” Xi highlighted several diplomatic “firsts,” including Chile being the first South American country to establish relations with the PRC on December 15, 1970, and the first Latin American country to sign a bilateral free trade agreement with China in 2005. Xi claimed bilateral trade reached $31.8 billion in 2015, “making China Chile’s largest trading partner and Chile China’s third-largest trade partner in Latin America.”

Denmark and China Sign a Film Co-Production Agreement

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On May 3, 2017, Denmark signed a film co-production agreement with China during Danish Prime Minister Lars Løkke Rasmussen’s official visit to Beijing. The agreement was negotiated between China’s State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) (國家新聞出版廣電總局) and the Danish Film Institute (Det Danske Filminstitut) (丹麥電影中心). Danish Film Institute CEO Henrik Bo Nielsen signed the agreement at a ceremony at the Great Hall of the People in Beijing, with Chinese Premier Li Keqiang (李克強) and Danish Prime Minister Rasmussen in attendance. The co-production agreement grants film projects access to national film support and theatrical markets in both countries. Danish films co-produced with Chinese partners would not be subject to China’s import quota of maximum 38 foreign films annually, instead gaining equal access to the Chinese market. Nielsen stated that the agreement “will be important to both parties, both economically and culturally” and that “encounters that take place when we exchange and cooperate on art and culture are both inspiring and necessary for mutual understanding.”

Arab League and China Media Group Sign Cooperation Agreement

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On July 30, 2024, the Arab League (阿拉伯國家聯盟) and China Media Group (中央廣播電視總台) signed a memorandum of understanding to collaborate on documentary archives, content production, media technology, and personnel exchanges, expanding China’s media footprint across Arab nations. The two organizations planned to produce a documentary for the 20th anniversary of the China-Arab States Cooperation Forum, scheduled to premiere at the 2026 China-Arab Summit. Shen Haixiong (慎海雄), deputy head of the CPC Central Committee Publicity Department and CMG president, met with Arab League Secretary-General Ahmed Aboul Gheit to discuss cultural and media cooperation. In language typical of such diplomatic exchanges, Gheit praised China-Arab cooperation and “commended CMG’s achievements in media technologies.” Echoing Beijing’s preferred narrative about China’s global role, Gheit also expressed confidence that “China’s comprehensive reforms would bring new impetus to global development.”

China Media Group and Gazprom-Media Holding Sign Strategic Media Partnership Agreement

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On May 16, 2024, Aleksandr Zharov, CEO of Gazprom-Media Holding, and Shen Haixiong (慎海雄), President of China Media Group (中央廣播電視總台), signed a media cooperation agreement in the presence of Russian President Vladimir Putin and Chinese President Xi Jinping. The ceremony coincided with the 75th anniversary of China-Russia diplomatic relations and the China-Russia Year of Culture. Zharov stated that “the friendship between Russia and China has reached the highest level of trust,” while Shen expressed that China Media Group was “ready to share its wisdom and strength for the benefit of the two countries.” Under the agreement, the companies committed to exchange technological expertise and strengthen news broadcasting cooperation between Russia’s largest media corporation and China’s leading state media organization.

CCP Media Group Launches Column in German Paper

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China Media Group (CMG) (中央廣播電視總台) and Germany’s Berliner Zeitung (柏林日報) launched a new column in November 2024 called “China Perspective,” featuring articles by CMG reporters. The column’s first piece, published on November 16, analyzed Volkswagen’s factory closures while highlighting China’s developments in electric vehicles. A second article, published on November 30, discussed the C919 commercial airliner and promoted Beijing’s narrative that China is “becoming an important global player” in aviation, citing developments in fighter jets and transport aircraft. CMG, which is under direct control of the Central Propaganda Department of the Chinese Communist Party, frames this collaboration as providing Germans with “a new channel to understand China.” In reality, this partnership represents what analysts have identified as China’s “borrowed boat” strategy—a documented approach of utilizing foreign media platforms to advance state messaging internationally through content placement arrangements.

China Media Group and the National Library of Pakistan Hold Event

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On April 21, 2025, a seminar commemorating President Xi Jinping’s landmark visit to Pakistan a decade ago was held in Islamabad. The event, titled “Shared Dreams, Shared Progress: A Decade of Modernization,” was jointly organized by China Media Group (中央廣播電視總台) and the National Library of Pakistan, featuring prominent government officials reflecting on the China-Pakistan Economic Corridor’s impact. The seminar attracted diverse participants from think tanks, academia, media, and various sectors to discuss the partnership’s achievements and future prospects. Federal Minister for Board of Investment Qaiser Ahmed Sheikh called Xi’s visit “a pivotal moment in bilateral relations,” while Minister of State for National Heritage and Culture Huzaifa Rehman described CPEC as “an economic lifeline” for Pakistan during challenging times. Parliamentary Secretary for IT and Telecommunications Sabheen Ghoury emphasized the “all-weather friendship” between the nations, noting significant advances in digital and economic cooperation. Former Ambassador to China Sardar Masood Khan (薩爾達爾·馬蘇德·汗) praised the deepening cooperation, underscoring how Xi’s visit marked a turning point when CPEC was launched on April 20, 2015, with $46 billion in agreements.

Xinhua and Europa Press Sign Strategic Partnership

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On October 25, 2019, China’s Xinhua News Agency (新華社) and Spain’s Europa Press announced a collaboration agreement that both parties described as “a privileged broadcast channel” for Spain in China. Europa Press, Spain’s largest private news agency, partnered with the Chinese state-run agency in what Xinhua characterizes as part of its broader broader external propaganda The agreement aimed to provide dual benefits: offering Spanish institutions and businesses a distribution channel to China and internationally through Xinhua, while increasing Chinese news coverage in Europa Press’s International Service. This partnership reflects Xinhua’s broader strategy of establishing content-sharing agreements with international news agencies worldwide, which critics have noted can facilitate the dissemination of Chinese government messaging to global audiences.

Voice of Vietnam and China Media Group Signed a Cooperation Agreement

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Voice of Vietnam (越南之聲廣播電台) and China Media Group (中央廣播電視總台) signed a cooperation agreement on April 14, 2025, during Chinese President Xi Jinping’s (習近平) state visit to Vietnam. The agreement, marking the 75th anniversary of Vietnam-China diplomatic relations established January 18, 1950, aims to “strengthen bilateral media relations through joint reporting on significant developments in Vietnam-China relations,” according to VOV. The cooperation framework includes exchanging and co-producing media content, supporting reporters from both organizations, conducting staff training exchanges, and sharing communication technology. This collaboration aligns with the “Humanitarian Exchange Year 2025” initiatives and follows VOV’s working visit to CMG headquarters in Beijing in March 2025. The timing coincides with Xi’s broader Southeast Asian tour aimed at strengthening regional ties amid escalating US-China trade tensions.