Activity Type: Media Partnership or Co-Production

On April 22, 2020, Chinese Ambassador to Sweden Gui Congyou (桂從友) published a signed article in the Stockholm-based daily Svenska Dagbladet responding to an opinion piece by politicians from Sweden’s Moderate Youth League critical of Beijing’s pandemic response. Gui accused them of “smearing and weakening China” (抹黑中國、削弱中國) and of prioritizing ideology over humanitarian cooperation. He also asserted that Chinese citizens enjoy full democratic freedoms and that China is committed to the rule of law and openness — standard Party talking points delivered through the combative style that made Gui one of Beijing’s most prominent wolf warriors.

On September 20, 2025, Cui Aimin (崔愛民), China’s ambassador to Sweden, published a signed article in the Swedish online media outlet NewsVoice to mark the 80th anniversary of the end of World War II, as well as the 80th anniversary of China’s supposed role — a more recently developed and misleading narrative — in co-founding the United Nations alongside the rest of the world. Called “Improving Global Governance, Building a Better Future Together,” the article entirely disregards the historical fact that the People’s Republic of China had not yet been established at the time. In fact, it was the Republic of China, currently situated in Taiwan, that took part in founding the UN. In the article, Cui also strongly promoted Xi Jinping’s Global Governance Initiative (GCI), put forward in September 2025 at the Shanghai Cooperation Organisation (SCO) summit in Tianjin, which he said would advance open cooperation under this framework. He further criticized the United States as a unilateralist and a bully of the international order. In closing, Cui expressed his willingness to work together with Sweden to promote world peace and dialogue.

On September 20, 2022, the Chinese Embassy in Sweden published the full text of an interview between Chinese Ambassador to Sweden Cui Aimin (崔愛民) and FokusKina, a Swedish association and magazine with strong China links that is focused on Chinese history, culture, and society. Topics included Cui’s diplomatic career, Sino-Swedish cultural exchange, COVID-19, and bilateral trade. The interview featured standard CCP discourse, including calls for “mutual respect and win-win cooperation” (相互尊重互利共贏). On Taiwan, Cui claimed that the country had “since ancient times” (自古以來) been part of China, that “one China, one Taiwan” or “two Chinas” would not be permitted — misleading discourse that goes against professional readings of international law — and warned that China would take “all necessary measures” (一切必要措施) should “Taiwan independence forces” or external actors provoke a response.

On December 8, 2022, the Swedish newspaper Proletären published an exclusive interview with Cui Aimin (崔愛民), China’s ambassador to Sweden. The questions posed by Proletären included many that effectively served as invitations to share PRC state talking points, such as the concept of “Chinese-style modernization,” China’s efforts in “poverty alleviation,” China’s position on the Taiwan issue, the United States’ military deployments in the Indo-Pacific region, China’s rule over Xinjiang, and “socialism with Chinese characteristics.”
Cui addressed Sweden’s decision to exclude the Chinese tech giant Huawei from its 5G network infrastructure, and also strongly criticized what he called “Taiwan independence forces” (a common narrative tactic from China) and what he characterized as “American hegemony and violence.” Meanwhile, he praised what he characterized as China’s success in poverty reduction — without addressing human rights or other international concerns regarding China.

On August 22, 2025, Cui Aimin (崔愛民), China’s ambassador to Sweden, published a signed article promoting China’s governance of Tibet in the Swedish media outlet Nya Dagbladet. The article, called “The Plateau Takes on a New Look, the Snow-Covered Land Tells Its Story — A Colorful Picture of Tibet’s Economic and Social Development,” marked the 60th anniversary of China’s invasion of Tibet, which the CCP regards merely as the its incorporation as an autonomous region. Cui’s article argued that the region is currently developing well under Xi Jinping’s leadership, and also claimed that the wealth and education levels of Tibet’s population have seen significant improvements, framing the entire piece through a Chinese state narrative. This stands in sharp contrast to the widely documented international concerns regarding China’s governance of Tibet, which include cultural assimilation, forced Mandarin language instruction, suppression of dissidents, the erosion of religious freedom, and pervasive high-tech surveillance.

On April 25, 2022, Chinese Ambassador to Sweden Cui Aimin (崔愛民) met with Peter Wolodarski, Editor-in-Chief of Sweden’s daily Dagens Nyheter, according to the Chinese Embassy. Cui had arrived in Sweden in December 2021, succeeding Gui Congyou (桂從友), whose tenure was marked by repeated threats to Swedish journalists and calls from multiple parties for his expulsion. Cui offered to help Swedish media report on China in an “objective, impartial, and comprehensive manner” – language commonly used by Chinese officials to encourage coverage aligned with Beijing’s narratives. Wolodarski was quoted as saying Dagens Nyheter was “willing to maintain close communication with the Embassy.” Wolodarski, who is reported to have begun his career in journalism at the age of 12 as a cub reporter for a youth news outlet, became editor of the Dagens Nyheter in 2013. He is the son of Polish immigrants to Sweden in the 1960s.