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Activity Type: Media Partnership or Co-Production

CMG Signs MoU for Paris 2024 Olympics Cooperation

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On October 23, 2023, China Media Group (中央廣播電視總台), or CMG, and the Paris 2024 Olympic Organizing Committee signed a cooperation memorandum in Paris regarding broadcasting the Olympics and related media promotion programs. The agreement outlined CMG’s role as a host broadcaster, deploying over 2,000 personnel to produce international broadcast signals for gymnastics, table tennis, badminton, and sport climbing using “5G+4K/8K+AI” technology. CMG President Shen Haixiong (慎海雄), and Paris 2024 President Tony Estanguet signed the memorandum. The agreement also covered promotional programming and “telling the Olympic stories” of Beijing and Paris. Estanguet praised Beijing’s hosting of the 2022 Winter Olympics, without mentioning that the event faced diplomatic boycotts over human rights concerns in Xinjiang. Estanguet said France had much to learn from Beijing and that the cooperation would bring the countries closer “in the spirit of the Olympics.”

Xi Jinping Publishes Article in Le Figaro Ahead of State Visit

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On May 5, 2024, Chinese President Xi Jinping (習近平) published a signed article titled “Carrying forward the spirit of Sino-French diplomatic relations, jointly promoting world peace and development”  (傳承中法建交精神 共促世界和平發展), in the French newspaper Le Figaro ahead of his state visit to France. The article highlighted the 60th anniversary of China-France diplomatic relations and promoted expanded bilateral cooperation. Addressing Europe’s political situation and referencing the war in Ukraine, Xi claimed China has “never initiated a war” and is “the only country among nuclear powers to commit to no first use of nuclear weapons” — claims disputed by historians who cite conflicts including the 1962 Sino-Indian War and 1979 Sino-Vietnamese War. On the issue of Ukraine directly, Xi wrote that China “has been playing a constructive role” while expressing understanding for European concerns. The article encouraged French investment in China, particularly in green industries, and called for deeper cooperation on global governance.

China Daily Runs Content in Le Figaro

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On May 29, 2015, French newspaper Le Figaro (費加羅報) published the inaugural French edition of China Watch (中國國家形象專刊), a monthly advertising supplement produced by China’s state-run China Daily (中國日報) and distributed within the pages of Le Figaro. The first issue featured articles on China’s “Made in China 2025” industrial strategy and Beijing’s Winter Olympics bid. The president of China Daily called the French edition “the first step” in expanding beyond English-language markets, and the Chinese Ambassador to France  described the partnership as helping French readers “better understand China.” The collaboration reportedly ended around 2020. 

China Media Group and Gazprom-Media Holding Sign Strategic Media Partnership Agreement

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On May 16, 2024, Aleksandr Zharov, CEO of Gazprom-Media Holding, and Shen Haixiong (慎海雄), President of China Media Group (中央廣播電視總台), signed a media cooperation agreement in the presence of Russian President Vladimir Putin and Chinese President Xi Jinping. The ceremony coincided with the 75th anniversary of China-Russia diplomatic relations and the China-Russia Year of Culture. Zharov stated that “the friendship between Russia and China has reached the highest level of trust,” while Shen expressed that China Media Group was “ready to share its wisdom and strength for the benefit of the two countries.” Under the agreement, the companies committed to exchanging technological expertise and strengthening news broadcasting cooperation between Russia’s largest media corporation and China’s leading state media organization.

AdnKronos and Xinhua Sign MoU on News Cooperation

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In December 2017, Italian news agency AdnKronos and Xinhua News Agency (新華社) signed a cooperation agreement during the fourth World Internet Conference (世界互聯網大會) in Wuzhen, Zhejiang Province. According to a report by PrimaOnline, the agreement covered news exchange, video production, and digital interconnection between the agencies.

Il Sole 24 Ore and Economic Daily Signed a Cooperation Agreement

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On March 20, 2019, the state-run Economic Daily (經濟日報) and Italian business newspaper Il Sole 24 Ore signed a cooperation agreement in Rome to collaborate on a segment called”Focus on China: China Economic Special” (聚焦中國·中國經濟特刊) to be published in Il Sole 24 Ore. The collaboration subsequently drew sharp criticism when Il Sole 24 Ore journalists denounced the publication of four-page advertorials as “pure propaganda” that promoted Chinese investment opportunities without transparent disclosure. Staff characterized the content as placing their newspaper “at the disposal of an economic system and a State” lacking democratic freedoms, calling the styling “highly ambiguous” and the recurrence “aggravating recidivism.” The Economic Daily is a central-level CCP newspaper directly under the Central Propaganda Department.

House of Chinese-Bulgarian Journalists Opens in Bulgaria

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On June 29, 2023, the Union of Bulgarian Journalists and the All-China Journalists Association (中華全國新聞工作者協會), China’s state-led professional body for working journalists, signed a memorandum establishing the “House of Chinese-Bulgarian Journalists” in Sofia. The agreement was signed by the executive secretary of the ACJA and the president of the Union of Bulgarian Journalists. The Chinese ambassador to Bulgaria, who was also identified as the Special Representative for China-CEEC Cooperation, attended the signing ceremony. Representatives from Xinhua News Agency (新華社), People’s Daily (人民日報), and China Media Group (中央廣播電視總台) participated in the event. The platform, described as enabling “seminars, training programs and mutual visits,” builds on the Union of Bulgarian Journalists’ existing practice of organizing annual trips and study visits to China for its members.

Daily Sun Signs Xinhua Cooperation Agreement

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Bangladesh’s Daily Sun and Xinhua News Agency signed a Memorandum of Understanding on August 20, 2025, that the parties said was aimed at strengthening cooperation to amplify the voices of the Global South through joint communication initiatives. Under the MOU, the parties will jointly establish a Global South Media News Network, publish research reports, and deepen cooperation through platforms including the Global South Media and Think Tank Forum. According to the agreement, Xinhua will host the secretariat for the partnership program, coordinating engagement between partner institutions and organizing workshops, training programs, and high-level forums. The cooperation framework includes content sharing, joint publications, and resource integration, with both parties agreeing to maintain strict confidentiality regarding non-public information. The partnership connects Daily Sun to Xinhua’s broader Global South Joint Communication Partnership Program, which launched in July 2025 and includes nearly 700 partner organizations.

Lancang-Mekong Cooperation Summit 2018

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The Lao Ministry of Information, Culture and Tourism and China’s state-run People’s Daily (人民日報) co-hosted the Lancang-Mekong River Cooperation Media Summit (瀾滄江—湄公河合作媒體峰會) in Vientiane from July 1-3, 2018. The meeting was held under the theme “Cooperation in Lancang-Mekong Community for a Bright Future” and gathered senior officials and media representatives from six countries along the river system: Laos, China, Cambodia, Myanmar, Thailand and Vietnam. The summit focused on evaluating the implementation of a joint declaration signed in Beijing the previous year and strengthening cooperation in media, particularly in new media and tourism promotion. The Lancang-Mekong Cooperation initiative, established in 2015 by China with the five Mekong countries, represents a multilateral framework for regional cooperation.