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Activity Type: Placement of PRC Party-State Content

China Media Group Launches APEC Content Distribution Initiative

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China Media Group (中央广播电视总台), also known as CMG, the state-run media conglomerate directly under the Central Propaganda Department, launched a distribution initiative on October 25 showcasing Chinese television programs across Asia-Pacific Economic Cooperation member economies. The programming rollout, running through December 2025, coincided with Chinese President Xi Jinping’s attendance at the 32nd APEC Economic Leaders’ Meeting in Gyeongju, South Korea, from October 30 to November 1, 2025. More than ten CMG productions, including a documentary series on Xi Jinping and Chinese modernization, aired on 22 mainstream media outlets across 14 countries, including Australia, Canada, Indonesia, South Korea, Russia, Thailand, and the United States. CMG Director Shen Haixiong (慎海雄) described the initiative as deepening cultural exchanges with Asia-Pacific nations. Partner broadcasters included Rossiyskaya Gazeta, Indonesia’s national broadcaster Radio Republik Indonesia, South Korea’s OBS, Thailand’s Thai PBS, and Peru’s national broadcasting group.

SMG Co-hosts 2024 ENEX General Assembly

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The 31st ENEX General Assembly convened in Shanghai on September 26, 2024, co-hosted by the European News Exchange (ENEX) and the Shanghai Media Group (上海廣播電視台), or SMG, and organized by SMG International (上海文廣國際傳播中心). SMG International is Shanghai’s local international communication center (國際傳播中心), or ICC, part of Xi Jinping’s push to bring regional media groups into the larger project of national propaganda directed overseas. According to Chinese media, more than 70 delegates from 17 countries and regions gathered for the ENEX General Assembly to discuss the future of media development and transnational cooperation. In his opening remarks, the President of SMG said that global media need more cooperation and that they must “share factual news” (我们需要共享新闻事实) and “jointly capture objective and truthful international news” (共同捕捉客观真实的国际新闻). Far from calls to professionalism, as they might seem, these remarks reference the official view of China’s leadership, which holds that global public opinion is imbalanced against China — and that this state of affairs requires corrective measures. According to ENEX, the discussions centered on challenges facing the media sector, particularly the expanding impact of artificial intelligence and the complexities of covering international conflicts. SMG states that its mission is to build “the best practice ground for ‘Xi Jinping Thought on Culture’” — a reference to the media-related aspects of the CCP leader’s central political ideology — while also “disseminating public opinion and culture.”

China and Uganda Launch Audiovisual Initiative

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The Beijing Municipal Radio and Television Bureau (北京市廣播電視局), under the local city leadership of the CCP, and Uganda’s Vision Group jointly hosted the “Love Beijing Night” cultural exchange event in Kampala on June 27, 2025. Also launched at the event was a new program for the distribution of Chinese television dramas called “2025 ‘LOVE Beijing’ Audiovisual Arts International Communication Initiative Africa” (2025年’LOVE北京’視聽文藝國際傳播行動·非洲). Under the terms of the project, Vision Group will broadcast a series of Chinese television dramas, including Six Sisters (六姊妹), a family drama, alongside TV shows such as Minning Town (山海情), a series about a community in China’s arid northwest that promotes the Party’s anti-poverty campaign. Chinese state media reported that the programming aimed to “deepen China-Africa audiovisual cooperation” (深化中非視聽合作). The initiative also established dedicated audiovisual content zones on the African mobile app Scooper News, featuring an English-language “Beijing Broadcasting Service Package” that runs documentaries and short videos. Vision Group CEO said that  the programming would “open a window for Ugandan audiences to see China,” while Chinese officials emphasized the shows demonstrate Chinese “family and national sentiments” to African viewers.

Chinese Ambassador Interviewed by Swedish Media

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On June 2, 2025, the Chinese Ambassador to Sweden Cui Aimin (崔爱民) was interviewed by the Swedish online media outlet NewsVoice to commemorate the 75th anniversary of China-Sweden diplomatic relations. In the interview, the ambassador promoted bilateral cooperation in green technology and trade, defended China’s response to US tariffs, and encouraged Sweden to join the Belt and Road Initiative (BRI) and BRICS cooperation mechanisms. He also said that “embracing China is embracing opportunities” and characterized both China and the EU as “victims” of US tariffs. Echoing China’s official position that his country practices “whole-process democracy” (全过程民主), Cui told the outlet that “each country’s democracy has its own features.”

Xi Pens Article for Tajikistan Media

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On July 5, 2024, Chinese President Xi Jinping (習近平) published a signed article titled “Working Together for a Brighter Future of China-Tajikistan Relations” (共創中塔關係美好明天) in Tajikistan’s Narodnaya Gazeta newspaper and the state-run Khovar News Agency. The placement of the article corresponded with his state visit to the country, his third since coming to office in late 2012. The visit followed Xi’s attendance at the Shanghai Cooperation Organization (SCO) summit in Kazakhstan. In the article Xi emphasized deepening bilateral cooperation and announced the establishment of a “comprehensive strategic cooperative partnership” between China and Tajikistan. Xi met with President Emomali Rahmon (埃莫馬利·拉赫蒙) during the visit, where they signed a joint statement on the upgraded relationship. The Narodnaya Gazeta is a government-owned Russian-language newspaper published every three weeks. Khovar is Tajikistan’s official state news agency, established in 1925.Announcement of the publication of Xi’s article was also made through the website of “The Good-Neighborliness, Friendship and Cooperation Commission,” using coverage by the state-run China Daily. The commission is associated with the SCO but actually run by the Chinese government, with a member of the CCP Central Committee as president — showing how China uses proxy groupings and forums to assist with its external propaganda work.

Xi Jinping Pens Article in Hungarian Newspaper

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Chinese President Xi Jinping published a signed article titled “Embarking on a Golden Voyage in China-Hungary Relations” (攜手引領中匈關係駛入“黃金航道”)  in the Hungarian newspaper Magyar Nemzet on May 8, 2024, ahead of his state visit to Hungary. The article praised Hungary’s historical figures, including poet Sándor Petőfi and composer Franz Liszt, while describing the bilateral friendship as “mellow and rich as Tokaji wine” – a traditional Hungarian alcohol. This strategic media engagement preceded Xi’s May 8-10 visit, during which China and Hungary announced an upgrade to an “all-weather comprehensive strategic partnership.” The visit served as the final leg of Xi’s five-day European tour that had included stops in France and Serbia, with Hungarian Prime Minister Viktor Orbán serving as host. Hungary’s position as Xi’s concluding European destination underscored Budapest’s role as Beijing’s most reliable partner within the European Union, significant as other EU nations increasingly seek to reduce their economic dependence on China.

Chinese Vice Foreign Minister Gives Interview to Singapore Media Outlets

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On September 8, 2012, Chinese Vice Foreign Minister Fu Ying (傅瑩) gave an interview to Singapore’s The Straits Times and Lianhe Zaobao (聯合早報) during her official visit. Fu employed typical Chinese diplomatic rhetoric, emphasizing “mutual benefit,” “win-win cooperation,” and “peaceful development” while describing China-ASEAN relations as “extraordinary.” She positioned China as exercising “self-restraint” on South China Sea disputes while arguing other parties made “provocations.” She framed China’s military modernization as necessary for “peaceful development” rather than assertiveness. Fu characterized U.S. “rebalancing” to Asia with cautious language about its “largely military” focus. The messaging reflected standard Chinese diplomatic communication patterns, presenting China as a responsible regional power while subtly critiquing other actors through measured phrasing designed for international media consumption.

Xi Pens Article in Chilean Newspaper Before Visit

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Chinese President Xi Jinping (習近平) published a signed article titled “Jointly Creating a Better Future for China-Chile Relations” (共同開創中國和智利關係更加美好的未來) in Chile’s El Mercurio (信使報) newspaper on November 22, 2016, ahead of his state visit. In the article, Xi described Chile as a “country at the end of the world” with beautiful scenery and praised its people for creating a “development miracle.” He noted that despite geographic distance, the two nations shared deep connections, referencing how Chilean poet Pablo Neruda called China a “great brother.” Xi highlighted several diplomatic “firsts,” including Chile being the first South American country to establish relations with the PRC on December 15, 1970, and the first Latin American country to sign a bilateral free trade agreement with China in 2005. Xi claimed bilateral trade reached $31.8 billion in 2015, “making China Chile’s largest trading partner and Chile China’s third-largest trade partner in Latin America.”

Xi Pens Article in Cambodian Newspaper During Visit

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President Xi Jinping (習近平) published a signed article in three Cambodian media outlets on April 17, 2025, during his state visit to Cambodia (柬埔寨). The article appeared in the Khmer Times (高棉時報), Jian Hua Daily (柬華日報), and the Fresh News website (新鮮新聞網). This media engagement was part of Xi’s three-nation Southeast Asian tour amid U.S.-China trade tensions, with the article first reported by Xinhua News Agency. Titled “Working Together for Mutual Success” (雙向奔赴、相互成就), the article highlights China-Cambodia relations spanning nearly 2,000 years and their “ironclad friendship” (鐵杆友誼). Xi outlined cooperation frameworks in politics, economics, security, culture, and strategy, while reaffirming China’s support for Cambodia’s sovereignty and development path. The visit concluded a regional tour that emphasized resistance to protectionism as both countries face significant U.S. tariffs.