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Activity Type: Placement of PRC Party-State Content

Chinese Embassy Runs Insert in Peruvian Newspaper

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On November 2, 2021, the Chinese Embassy in Peru published a 16-page insert that was distributed nationwide alongside Peru’s official state newspaper El Peruano. The insert marked the 50th anniversary of the establishment of China-Peru diplomatic relations on November 2, 1971. Then-Ambassador Liang Yu (梁宇) contributed a signed article on the history and future of bilateral ties. The insert also included pieces by Peruvian officials, academics, and business figures, and promoted Chinese-backed projects including the Chancay deep-water port, a Belt and Road Initiative mega-project developed by state-owned COSCO Shipping Ports (中遠海運港口). Another project promoted was the Marcona iron mine run by the state-owned Shougang Group (首鋼集團). Based in Beijing, Shougang acquired the mine in 1992, when it was regarded as China’s first major investment in Latin America. The insert reflects a pattern common to Chinese public communications, in which embassy-organized media placements blend diplomatic messaging with promotion of China’s foreign policy objectives and strategic narratives. This is a classic instance of what has been termed the “borrowed boat” method of external propaganda — using established foreign outlets as vehicles to push the official narratives of the Chinese Party-state. 

Xinjiang Associations and Nan Hai Media Host New Year Gala

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A gala performance for the Lunar New Year was held in Sydney on February 8, 2016, showcasing Xinjiang culture to overseas Chinese communities. The event was co-organized by the Australian Chinese Arts and Literature Association (澳華文聯), Australia’s Nanhai Media (南海傳媒), and the Australia-China Xinjiang Association (澳大利亞中國新疆聯誼會). The evening featured top Xinjiang artists performing Uyghur songs, dances, instrumental music, and variety performances, including selections from the Twelve Muqam, designated a UNESCO World Heritage in 2005. The “Cultural China, Charming Xinjiang” touring program, launched in 2006, had previously performed in Pakistan, Kazakhstan, Turkey, India, and Malaysia, reaching over 70,000 audience members.

SBS Australia Signs Deal With Chinese State Broadcaster

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SBS Australia struck an agreement with the CCP-run media conglomerate China Media Group (中央广播电视总台), or CMG, in March 2018, to broadcast news bulletins on its SBS World Watch channel, including 30-minute Mandarin-language bulletins from China Central Television (中国中央电视台, CCTV) and 15-minute English-language bulletins from CGTN (中国环球电视网), the broadcaster’s global arm. CMG operates under the Chinese Communist Party’s Central Propaganda Department with the mandate of “propagating the party’s theories, directions, principles and policies” and “telling China’s stories well.” SBS defended the arrangement by stating it clearly identified content sources and would monitor international news services to ensure compliance with its codes of practice, while providing balance through its own locally produced news and SBS Mandarin radio programming. SBS suspended the CGTN and CCTV broadcasts in March 2021 following complaints from Safeguard Defenders alleging the channels had broadcast forced confessions.

China Today Turkey Edition Launches

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On November 16, 2010, the Turkish edition of China Today magazine was officially launched in Ankara. According to the publisher, Turkey’s Dijitek Grup, approximately 70 percent of the Turkish edition’s content would be sourced from three Chinese state media outlets — Beijing Review (北京週報), China Today (今日中國), and China Pictorial (人民畫報) — while Turkish journalists and analysts would produce the remaining 30 percent. The stated aim was to provide Turkish business readers with information about China’s economy and investment opportunities.  According to a report of the Turkish communication magazine MediaCat, China Today was initially published through a partnership (possibly a printing deal) between Dijitek Grup, a Turkish company, and China International Publishing Group (中國外文局) — a state-owned publishing group operating under the Central Propaganda Department. Chinese officials described the edition as the sixth international print version of the longstanding external propaganda outlet, and claimed it was “the only magazine introducing China in Turkish.” By 2012, Turkuvaz Media Group — a pro-government conglomerate with close ties to President Erdoğan’s administration — had assumed publishing responsibilities. Zhou Mingwei (周明偉), then director of China International Publishing Group, led the delegation and met with Turkish ministers Nihat Ergün and Ertuğrul Günay.

La República Signs Cooperation Deal with People’s Daily

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In September 2023, marking the 35th anniversary of China-Uruguay diplomatic relations, Uruguayan newspaper La República established cooperative relations with the People’s Daily, the flagship newspaper of the Central Committee of the Chinese Communist Party. China selected La República to develop a special publication on bilateral diplomatic relations, and the newspaper had a journalist training in Beijing at the time, publisher Juan Blanco stated in a September 11, 2023 People’s Daily interview. Blanco praised the Belt and Road News Network — operated by People’s Daily and hosted on its name servers — for providing “first-hand information from a truthful, reliable source issued from the origin.” Blanco said the newspaper expected “more cooperation with Chinese media.” The cooperation preceded Uruguay’s November 2023 state visit to China where President Lacalle Pou signed a Belt and Road cooperation plan. Blanco emphasized that ideological differences should not hinder cooperation, stating “people unite by other concepts” and media relationships form “the first encounter” of information exchange. The newspaper publishes China-related content nearly daily. Blanco participated in the February 2026 Belt and Road Media Cooperation Forum journalist delegation.

Xinhua Reports on Icelandic Times Chinese Edition Launch

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On December 24, 2014, Xinhua News Agency reported on the launch of the Chinese-language edition of Icelandic Times magazine. The coverage featured an interview with then-Prime Minister Sigmundur Davíð Gunnlaugsson, who described China as “a country creating the future” and emphasized Iceland’s interest in strengthening bilateral cooperation, particularly in tourism. Tourism Minister Ragnheiður Elín Árnadóttir also appeared in the coverage, welcoming Chinese tourists. The Xinhua report promoted the magazine’s first Chinese edition and announced plans for a second edition to be printed and distributed in China in February 2015, along with the launch of the Chinese-language website www.icelandictimes.cn. This coverage established Icelandic Times as a platform for Chinese state media engagement and narrative framing with Icelandic audiences, as well as promotion of Iceland to Chinese tourists.

Icelandic Times Runs Interview with Chinese Ambassador

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On July 23, 2024, Icelandic Times magazine published an interview with Ambassador He Rulong (何儒龍) titled “Different Countries, Connected Hearts” (《國不同,心相通》). The interview highlighted cooperation between China and Iceland in cultural tourism, Arctic affairs, geothermal energy, and mutual learning between civilizations (文明互鑒). The piece was published in three languages—Icelandic, English, and Chinese. Icelandic Times has maintained longstanding cooperation with Chinese state entities, including Xinhua News Agency, and regularly features content from Chinese diplomatic missions. The interview represents continued use of the publication as a platform for Chinese diplomatic messaging in Iceland.

Chinese Ambassador Runs Article in Icelandic Times

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On July 25, 2019, the Chinese Embassy in Iceland published a signed article by Ambassador Jin Zhijian (金智健) in Icelandic Times magazine titled “The Time is Right to Advance China-Iceland Bilateral Cooperation” (《推動中冰雙邊合作正當其時》). The embassy-provided article (駐冰島使館供稿) appeared in the magazine’s seventh issue, which has had longstanding cooperation with Chinese state entities, including Xinhua News Agency. Jin’s piece emphasized bilateral achievements including trade exceeding $700 million in 2018, high-level exchanges, cultural initiatives like the “Happy Chinese New Year” (歡樂春節) celebrations, and cooperation on Arctic affairs and climate change.

Chinese Embassy Places Content in Two Icelandic Media

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On October 1, 2019, the Chinese Embassy in Iceland collaborated with two Icelandic publications — the daily newspaper Morgunblaðið and the Icelandic Times — to mark the 70th anniversary of the People’s Republic of China (PRC). The embassy produced an eight-page Icelandic supplement and a 38-page English special edition containing data on China’s development and articles on bilateral relations. Ambassador Jin Zhijian (金智健) used these platforms to state China’s positions on the “Belt and Road” initiative, Arctic policy, and trade friction. The publications included interviews and articles from Icelandic figures, including the former president and the Minister of Education, Science, and Culture. This cooperation serves as a regional example of the “borrowed boat” (借船出海) strategy, where the Chinese Communist Party utilizes established foreign media outlets to disseminate its official narratives and policy perspectives to a local audience.