
Scripting the Source
In a clear sign of tightening media control, state broadcasters in China now manage the risk of live interviews even before the camera begins to roll.

On February 2, 2026, Italian Culture Minister Alessandro Giuli signed a film co-production agreement in Beijing with Shen Haixiong (慎海雄), president of China Media Group and a deputy director of the Central Propaganda Department. The agreement aims to facilitate joint film productions between Italian and Chinese companies, allowing co-produced works to qualify as domestic content in both countries, which might allow Italian co-productions to bypass China’s foreign film quota system. The agreement followed the June 2025 broadcast of the CMG-produced series “Il Guardiano del Patrimonio” across more than 30 Italian media outlets, a production promoting Xi Jinping’s cultural philosophy that was launched at a ceremony in Rome attended by Shen and Italian Education Minister Giuseppe Valditara.
