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Activity Category: Media Engagement Activity

Xi Jinping Pens Article in Hungarian Newspaper

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Chinese President Xi Jinping published a signed article titled “Embarking on a Golden Voyage in China-Hungary Relations” (攜手引領中匈關係駛入“黃金航道”)  in the Hungarian newspaper Magyar Nemzet on May 8, 2024, ahead of his state visit to Hungary. The article praised Hungary’s historical figures, including poet Sándor Petőfi and composer Franz Liszt, while describing the bilateral friendship as “mellow and rich as Tokaji wine” – a traditional Hungarian alcohol. This strategic media engagement preceded Xi’s May 8-10 visit, during which China and Hungary announced an upgrade to an “all-weather comprehensive strategic partnership.” The visit served as the final leg of Xi’s five-day European tour that had included stops in France and Serbia, with Hungarian Prime Minister Viktor Orbán serving as host. Hungary’s position as Xi’s concluding European destination underscored Budapest’s role as Beijing’s most reliable partner within the European Union, significant as other EU nations increasingly seek to reduce their economic dependence on China.

Myanmar Think Tank Signs Xinhua Cooperation Deal

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On August 22, the Myanmar Narrative Think Tank and Xinhua News Agency signed a cooperation agreement in Yangon under the Global South Joint Communication Partnership Program (全球南方聯合傳播夥伴計劃), a Xinhua-led initiative that claims to promote cooperation between media outlets and research institutions from developing countries. Chairman Ko Ko (高高) of the Myanmar Narrative Think Tank and Xinhua’s Yangon Bureau Chief Zhang Dongqiang (張東強) signed the agreement, with Ko Ko stating the partnership aims to “strengthen people-to-people relations” and “contribute to peace, prosperity and sustainable development.” Zhang said during the signing ceremony that the agreement reflects Xinhua’s efforts to work with organizations in the Global South to “amplify their voices on the international stage” — language echoing China’s portrayal of itself in foreign policy as a champion of developing countries.

CMG Signs Media Cooperation Agreement with NMG

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Russia’s National Media Group (NMG) and China Media Group (中央廣播電視總台) signed a cooperation agreement on May 8, 2025, during Chinese President Xi Jinping’s visit to Moscow for Victory Day commemorations. The agreement covers content exchange, joint production, and technology sharing between the two state media entities. NMG’s CEO said the partnership was “an important step,” asserting (apparently citing social media views) that NMG’s animated series “Three Cats” (三只小猫) — a series by director Dmitry Vysotsky about a family of felines — has achieved “several billion views in China.” The signing coincided with an announcement that “Red Silk,” a Russian-Chinese detective film about 1927 Trans-Siberian Railway espionage, received China’s “dragon seal” certification, a difficult-to-obtain permit by film control authorities allowing unlimited theatrical distribution of films in the country.

Daily Sun Signs Xinhua Cooperation Agreement

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Bangladesh’s Daily Sun and Xinhua News Agency signed a Memorandum of Understanding on August 20, 2025, that the parties said was aimed at strengthening cooperation to amplify the voices of the Global South through joint communication initiatives. Under the MOU, the parties will jointly establish a Global South Media News Network, publish research reports, and deepen cooperation through platforms including the Global South Media and Think Tank Forum. According to the agreement, Xinhua will host the secretariat for the partnership program, coordinating engagement between partner institutions and organizing workshops, training programs, and high-level forums. The cooperation framework includes content sharing, joint publications, and resource integration, with both parties agreeing to maintain strict confidentiality regarding non-public information. The partnership connects Daily Sun to Xinhua’s broader Global South Joint Communication Partnership Program, which launched in July 2025 and includes nearly 700 partner organizations.

China Media Group Co-hosts Event at UN Headquarters

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On August 13, 2025, the Permanent Mission of China to the United Nations and the state-run China Media Group (中央廣播電視總台) co-hosted a cultural exchange event at the United National Headquarters in New York to commemorate the the 80th anniversary of the victory of the Chinese People’s War of Resistance Against Japanese Aggression and the World Anti-Fascist War — China’s language for the end of World War II. In remarks to the event, called “Echoes of Peace,” Fu Cong (傅聰), the PRC’s permanent representative to the UN, said China was “proud to be the first country to sign the United Nations Charter,” a statement obscuring the fact that it was the Republic of China (ROC), the current government of Taiwan, that originally signed the Charter in 1945. Shen Haixiong (慎海雄), president of China Media Group, delivered video remarks stating the event aimed to “promote the correct historical view of World War II.” According to Shen, the correct view meant recognizing “the united front against Japanese aggression advocated and established under the banner of the Chinese Communist Party.” The remarks highlighted a key propaganda aspect of 80th anniversary celebrations organized by China, which were meant to rewrite the history of China’s war of resistance to define the CCP’s role as primary — and the CCP, by extension, as a key founder of the UN system.

Capital FM and China Daily Sign Partnership Agreement

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On August 11, 2025, Capital FM, a leading Kenyan media house with strong radio broadcasting and digital journalism presence, signed a content-sharing agreement with China Daily in Nairobi, Kenya. The partnership allows the Kenyan radio broadcaster to republish China Daily articles on its website and co-produce short videos for digital platforms. The agreement includes promoting content across the social media channels of both organizations. Capital FM Managing Director Symon Bargurei described the collaboration as “a milestone” in delivering “diverse, high-quality, and globally relevant content,” while China Daily Africa circulation manager Kennedy Mureithi said the partnership would “enhance the sharing of stories that matter to both nations.” The agreement was signed by Bargurei and China Daily Africa Bureau Director Wang Xiaodong (王晓东).

Taiwan Social Media Influencers Join Yunnan Tour

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On August 6-10, 2025, in Honghe Prefecture, Yunnan Province, the Taiwan Affairs Office of Yunnan People’s Government (雲南省人民政府台灣事務辦公室) and the Honghe Prefectural Taiwan Affairs Office (紅河州台辦) hosted an official media visit that brought together 17 Taiwanese new media practitioners and 8 mainland journalists in what organizers described as promoting “cross-strait family bonds” (兩岸一家親). The event, “Hearts Connected Across the Strait, Yunnan-Taiwan Together” (第三屆”情牽兩岸·滇台同行”), included visits and cultural activities in several local counties. Official reports cited participants like “new media person” Wu Minwen (吳旻文), who appears nowhere in Taiwan’s media or social media landscape, claiming that the initiative helps “more people on the island understand Honghe.” Another participant cited, Li Xiangming (李湘銘), was quoted as saying that traditional foods they tasted were “cultural symbols carrying deep history.”

China Media Group and the National Library of Pakistan Hold Event

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On April 21, 2025, the China Media Group (中央廣播電視總台), a state-run media conglomerate under China’s Central Propaganda Department, hosted a seminar in Pakistan commemorating President Xi Jinping’s state visit to the country a decade ago. Held in Islamabad, the diplomatic event was jointly organized by the National Library of Pakistan, featuring prominent government officials reflecting on the impact of the China-Pakistan Economic Corridor — a sea and land-based infrastructure network that is meant to further integrate China and parts of South Asia. Federal Minister for Board of Investment Qaiser Ahmed Sheikh called Xi’s visit in 2015 “a pivotal moment in bilateral relations,” while Minister of State for National Heritage and Culture Huzaifa Rehman described CPEC as “an economic lifeline” for Pakistan during challenging times. Parliamentary Secretary for IT and Telecommunications Sabheen Ghoury emphasized what she called the “all-weather friendship” between the nations. The event again underscored the key role of central Chinese state media in bilateral diplomacy.

China Daily Runs Inserts in the Washington Post

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Beginning in November 2016, the Washington Post regularly ran the “China Watch” printed insert of China’s government-run China Daily in the pages of its newspaper, accepting advertising payments from China Daily USA in return. The paid supplements were designed to look like news articles, but were vehicles for pro-China propaganda. According to filings by China Daily with the US Justice Department, the Washington Post accepted 4.6 million dollars for the inserts between 2016 and April 2020.