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Activity Type: Media Cooperation Agreement

Xinhua and Europa Press Sign Strategic Partnership

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On October 25, 2019, China’s Xinhua News Agency (新華社) and Spain’s Europa Press announced a collaboration agreement that both parties described as “a privileged broadcast channel” for Spain in China. Europa Press, Spain’s largest private news agency, partnered with the Chinese state-run agency in what Xinhua characterizes as part of its broader external propaganda. The agreement aimed to provide dual benefits: offering Spanish institutions and businesses a distribution channel to China and internationally through Xinhua, while increasing Chinese news coverage in Europa Press’s International Service. This partnership reflects Xinhua’s broader strategy of establishing content-sharing agreements with international news agencies worldwide, which critics have noted can facilitate the dissemination of Chinese government messaging to global audiences.

Voice of Vietnam and China Media Group Signed a Cooperation Agreement

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Voice of Vietnam (越南之聲廣播電台) and China Media Group (中央廣播電視總台) signed a cooperation agreement on April 14, 2025, during Chinese President Xi Jinping’s (習近平) state visit to Vietnam. The agreement, marking the 75th anniversary of Vietnam-China diplomatic relations established on January 18, 1950, aims to “strengthen bilateral media relations through joint reporting on significant developments in Vietnam-China relations,” according to VOV. The cooperation framework includes exchanging and co-producing media content, supporting reporters from both organizations, conducting staff training exchanges, and sharing communication technology. This collaboration aligns with the “Humanitarian Exchange Year 2025” initiatives and follows VOV’s working visit to CMG headquarters in Beijing in March 2025. The timing coincides with Xi’s broader Southeast Asian tour aimed at strengthening regional ties amid escalating US-China trade tensions.

China and Cambodia Sign Broadcasting Cooperation Plan

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China’s National Radio and Television Administration (NRTA) (國家廣播電視總局) and Cambodia’s Ministry of Information signed an action plan (2025-2026) for broadcasting cooperation during President Xi Jinping’s (習近平) state visit to Cambodia on April 17. The plan outlines 13 collaborative projects spanning audiovisual policy communication, personnel exchanges, and content and technology industry cooperation. Projects include co-producing documentaries “The Story of Peace—Traveling with Zheng He” (和的故事—跟著鄭和遊山海) and “Neighborliness·Cambodia” (睦鄰·柬埔寨), and launching a Cambodian language version of the Lancang-Mekong Audiovisual App. The content selection reflects Beijing’s historical narratives and regional connectivity themes that serve its strategic messaging objectives. The agreement was part of 37 cooperation documents signed during Xi’s two-day visit, which concluded his three-nation Southeast Asian tou,r including Vietnam and Malaysia.

CMG Signs Cooperation MOU with Thailand TV5

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On October 18, 2023, China Media Group (CMG) signed a Memorandum of Understanding with Thailand’s Public Relations Department (民众联络厅) during Thai Prime Minister Srettha Thavisin’s attendance at the third Belt and Road International Cooperation Summit Forum in Beijing. CMG President Shen Haixiong (慎海雄), who serves as vice minister of the Publicity Department of the Chinese Communist Party, and Thai Minister of the Prime Minister’s Office Pongphet Chunlayadej (庞珮·春拉晔) formalized the partnership to enhance media collaboration between the two organizations. Thailand’s Public Relations Department, which operates under the supervision of the Prime Minister’s Office and oversees multiple official media outlets, including the National Broadcasting Services of Thailand, represents a key governmental communications authority. The agreement establishes mechanisms for regular cooperation, news reporting collaboration, personnel exchanges and training, and media technology sharing to “endow ‘Thailand-China Family’ with new era significance,” according to the announcement, marking an expansion of China’s media cooperation with ASEAN partners under the Belt and Road Initiative (一带一路).

CMG Opens Bureau in Nauru

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On January 24, 2024, China Media Group (中央廣播電視總台) inaugurated its 192nd overseas bureau in Nauru, coinciding with the restoration of diplomatic ties between the two countries. The ceremony at the Nauru Presidential Office was attended by Nauru’s Media Minister Shadlog Bernicke (沙德羅德·貝尼克), who reportedly “welcomed” the Chinese media presence. CMG and Nauru’s Media Department (瑙魯媒體部) signed a “cooperation memorandum” that Chinese officials claimed would “promote mutual trust” and “create a new situation for media cooperation.” According to Chinese state media, this marks the “first media cooperation agreement” since China and Nauru resumed diplomatic relations on January 24, following Nauru’s decision to cut ties with Taiwan just days after Taiwan’s presidential election.

China and Nigeria Advance Media Cooperation Agreement

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On March 6, 2025, Chinese Ambassador to Nigeria Yu Dunhai (于敦海) met with Nigeria’s Information and National Orientation Minister Mohammed Idris in Abuja. Ambassador Yu stated that during the China-Africa Cooperation Forum (FOCAC) Beijing Summit in 2024, President Xi Jinping and Nigerian President Bola Tinubu jointly announced the elevation of China-Nigeria relations to a comprehensive strategic partnership. Yu emphasized China’s commitment to implementing agreements from the summit, particularly the television, broadcasting, and news media cooperation memorandum signed during the September 2024 meetings. Minister Idris, who serves as publisher of Blueprint newspaper and chairman of WE FM, expressed Nigeria’s commitment to strengthening media cooperation with China and implementing the bilateral agreements signed by both presidents.

China Media Group and Malaysia’s RTM Sign Broadcast Partnership

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Malaysia and China signed a memorandum during Chinese Premier Li Qiang’s (李強) three-day official visit to Malaysia in June 2024, establishing cooperation between Radio Television Malaysia (RTM) and China Media Group (中央廣播電視總台). Malaysian Deputy Communications Minister Teo Nie Ching (張念群) announced on Facebook that the memorandum aims to “strengthen, promote and develop” bilateral cooperation in broadcasting, media, and creative industries. She claims the agreement will diversify media resources between the countries and deepen exchanges. Coinciding with the 50th anniversary of Malaysia-China diplomatic relations, the two broadcasters have jointly produced a documentary titled “Our Story” that reportedly showcases bilateral friendship through the narrative of a giant panda’s growth between the two countries. This agreement continues China’s pattern of formalizing media partnerships with state broadcasters in strategically important nations, with China Media Group operating under direct control of the Chinese Communist Party’s Central Propaganda Department.

China Signs Media Cooperation Deals with Ukraine

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From February 8-17, 2017, Tian Jin (田進), Deputy Director of China’s State Administration of Press, Publication, Radio, Film and Television (國家新聞出版廣電總局), led a Chinese broadcasting delegation to Ukraine, the UK, and Romania to strengthen bilateral media cooperation. The delegation signed a cooperation memorandum with Ukraine’s National Council of Television and Radio Broadcasting and a letter of intent with Ukraine’s National Broadcasting and Television Committee. The visit resulted in nine specific agreements covering joint productions, journalist exchanges, program broadcasting, content support, training, technical cooperation, and establishing permanent contact mechanisms. The delegation also donated Chinese films and TV programs to Ukrainian and Romanian broadcasters, and witnessed the strategic cooperation agreement between Zhejiang Huace Film & TV Group and Britain’s ITV.

Chinese Media Group Signs Deal with Spanish Broadcaster

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On July 27, 2024, China Media Group (中央廣播電視總台), or CMG, and Spain’s Mediapro Group (梅迪播集團) signed a cooperation memorandum in Barcelona covering media resource sharing, audiovisual program production, and innovative technology applications. CMG Director Shen Haixiong (慎海雄), who also serves as deputy head of the Publicity Department of the Chinese Communist Party, and Mediapro Chairman Tatxo Benet signed the document. The agreement was positioned alongside the Paris Olympics, where CMG had secured production responsibilities for four sports and was described as “the main broadcasting agency” by Chinese state media. Mediapro, established in 1994 and headquartered in Barcelona, operates across five continents with specialties in sports broadcasting, television, and film production. The Barcelona-based company was described as having “unique advantages” in artificial intelligence and virtual reality technology and as “one of Europe’s most influential media groups” in the CCTV report.