Sino-Spanish Cultural Exchange Event Held in Madrid

On July 29, 2024, the China Media Group (CMG) hosted a cultural exchange event in Madrid titled “China’s deepening reform in the new era” as part of Beijing’s broader effort to shape international media narratives following the Third Plenum – a gathering of the Central Committee of the Chinese Communist Party traditionally focused on economic policy. Speakers included Shen Haixiong (慎海雄), CMG president; José Luis Centella, president of the Communist Party of Spain; and Yao Jing (姚敬), Chinese ambassador to Spain. Shen said that China’s reforms would bring “more opportunities” to the world, echoing standard CCP messaging on Chinese modernization. During the event, CMG also announced several cooperation projects, including “A Look at China: Spanish Journalists’ China Tour” (一起看中國:西班牙記者中國), which would bring Spanish reporters to China for media reports on Chinese development; a CGTN digital exhibition on paintings from the Song dynasty; and an invitation for Spanish museums to participate in CMG’s National Treasure (國家寶藏) program, broadcast on CCTV-3 channel, which regularly showcases Chinese cultural highlights. Ten CMG-produced programs promoting Chinese modernization and Sino-Spanish cooperation were scheduled for broadcast across Spanish outlets, including Mediaset, EFE News Agency, and Barcelona Television